Hi! I’m Cat Burton, a games industry veteran of 17 years.
This is The Goth Boss Podcast where I dive into the real challenges of making games and running studios.
From burnout and imposter syndrome to scaling teams and finding funding, I share honest stories and conversations with inspiring people across the games industry.
Whether you’re leading a studio, building your first game or growing a team, my goal is to help you survive and succeed in the games industry.
Hosted on Acast. See acast.com/privacy for more information.
Hi! I’m Cat Burton, a games industry veteran of 17 years.
This is The Goth Boss Podcast where I dive into the real challenges of making games and running studios.
From burnout and imposter syndrome to scaling teams and finding funding, I share honest stories and conversations with inspiring people across the games industry.
Whether you’re leading a studio, building your first game or growing a team, my goal is to help you survive and succeed in the games industry.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Goth Boss Podcast, I speak with marketing expert Haley Uyrus about how indie and AAA game developers can effectively market their games. We discuss strategies ranging from defining business objectives and understanding audiences, to making the most of social media, mailing lists, events, and store pages like Steam. Haley also shares insights on current trends and future predictions for game marketing.
If you have any questions or comments, you can send me a message at gothboss.co.uk/podcast.
00:00 Introduction
01:03 Marketing fundamentals in gaming
03:30 Understanding Your Audience
06:22 The Evolution of Social Media in Marketing
09:28 The Resurgence of Mailing Lists
12:38 Behind the Scenes: Humanising Game Development
15:37 Indie vs. AAA Marketing Strategies
18:31 The Role of In-Person Events in Marketing
24:32 Maximizing Steam Page Effectiveness
33:42 Understanding Fractional Roles in the Games Industry
39:58 Marketing Trends and Predictions for 2026
Haley Uyrus is an award winning brand marketing director and creative leader, having worked 12+ years in the industry on games like Fall Guys, LEGO Fortnite, and most recently Sonic Rumble.
You can connect with her on:
LinkedIn: https://www.linkedin.com/in/haley-uyrus-a0059212/
Bluesky: https://bsky.app/profile/absintheuse.bsky.social
TikTok: https://www.tiktok.com/@brand.sorceress
Hi, I’m Cat Burton! I've built studios, raised funding and shipped games to millions of players. Now I help you do the same with expert games consultancy and coaching. The Goth Boss Podcast is where I dive into the real challenges of making games and running studios.
GothBoss (Games Consultancy & Coaching): https://www.GothBoss.co.uk
LinkedIn: https://www.linkedin.com/in/catburton
Instagram: https://www.instagram.com/gothbosscat
Bluesky: https://bsky.app/profile/gothbosscat.bsky.social
TikTok: https://www.tiktok.com/@gothbosscat
Hosted on Acast. See acast.com/privacy for more information.