“64% of those surveyed, of the generation Z, are prepared to pay more for a product or service that is sustainably aligned.” Source: True Gen: Generation Z and its implications for companies. In this week’s episode of the Future-Proof Your Business podcast, I’m discussing the change in consumer and employee behaviour towards businesses and brands. I talk about how people’s expectations are changing, and what they are looking for from your brand, including; purpose,substance,provenance, ...
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