During this episode, Santosh is joined by Adam Honig, CEO of Spiro.ai. During the conversation, Adam and Santosh discuss the limitations of traditional CRM systems and introduce an "anti-CRM" approach tailored for the industrial sector. Adam shares his experiences in sales and technology, highlighting how Spiro.ai uses AI to automatically collect and update customer data, reducing manual entry and improving sales productivity. The conversation also explores challenges in industrial sales, including generational knowledge transfer, technology adoption, and the need for practical, actionable insights. Key takeaways include the importance of proactive relationship management, the potential of AI to streamline sales processes, the need for flexible, user-friendly solutions that provide real value to sales teams, and so much more.