Stop guessing what guests want. Learn a practical process to turn customer conversations into a clear, revenue-driving proposition.

Market clarity, a single source of truth, and AI-ready operations that protect margin and service.
Anu Ala-Outinen, co-founder of Moder and former competition lawyer turned travel tech entrepreneur, explains how to validate your market and make your UVP operational.

- Validate demand by talking to customers so you attract the right guests and reduce costly assumptions.
- Craft a UVP that is clear, relevant, and memorable so teams make faster, more consistent decisions.
- Consolidate messy tech stacks into one platform to sell experience packages, streamline operations, and get a single source of truth.
- Apply AI to personalize offers and optimize staffing while keeping human service central to the guest experience.
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Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality