In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within retail and finance. From how consumer packaged goods brands are staying relevant with shoppers to the parameters financial organizations have regarding data and digital experiences, hear from Blue Acorn iCi expert Chase Bruch on how these two industries can utilize the Adobe Experience Platform to enhance customer experiences. About Chase Bruch: Chase is a strategic leader in data and analytics with deep expertise spanning marketing, technology, and customer data. He’s helped major retailers unlock the value of their customer insights to drive measurable business outcomes. Over the past seven years, Chase has held various leadership roles at Blue Acorn iCi, where he now focuses on pre-sales solutions consulting in data and analytics, bridging strategy and execution to deliver impactful results. During the episode, listeners will uncover: - The biggest challenges for these industries and what’s holding them back from creating personalized experiences - Tips for how brands can operate and manage data at a high level Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences. During the episode, listeners will uncover: - Key challenges brands face in the streaming audio and video space - Proven strategies to minimize churn in subscription and membership-based models - How Adobe Experience Platform bridges the gap from ad impression to customer action Here are a few acronyms you’ll hear throughout the episode: CLTV: Customer lifetime value CSAT: Customer satisfaction score CTV: Connected TV ML: Machine learning NPS: Net promoter score OLV: Online video Stat Sig: Statistical significance VOC: Voice of the consumer Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/ Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi

From personalizing guest experiences to connecting data sources in real time, Adobe Experience Platform enables brands to deliver personalized touchpoints as memorable as the trip itself. Hear from Blue Acorn iCi expert, Liza Francis, on how leading travel companies can use this technology to address traveler needs and create brand loyalty. During the episode, listeners will uncover: -The main industry problems brands face when trying to personalize customer experiences -How brands are maximizing customer lifetime value -The tools that play a key part in keeping customers engaged in their journey

This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrator. This month on The Funnel, hear from Blue Acorn iCi’s Tera Simon to learn more about Adobe Summit’s biggest takeaways. Listeners will learn: - The overarching themes of this year’s Adobe Summit -The steps organizations can take to turn their learnings into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Tera Simon on LinkedIn: https://www.linkedin.com/in/terasimon/

Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Rebecca Hall: https://www.linkedin.com/in/rebecca-hall-2b1a11b0/

At Adobe Summit 2024, The Funnel host Sarah G. asked the Blue Acorn iCi team one question, “What was the most impactful moment you experienced at Adobe Summit?” During this special episode, hear from several Blue Acorn iCi experts as they share their most valuable takeaways from the event. Listeners will learn: -About fun sessions that took place during Adobe Summit -How team members plan to take what they learned and turn it into action -Why attending Adobe Summit is a valuable experience Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

What is a hyper immersive experience, and how can organizations benefit from incorporating these experiences into their business? Hear from Prabha as she explains more.

What is a content supply chain? Hear from Adobe’s Sr. Product Director, Matthew Purdon, to learn how organizations can use it to streamline their content process.

How credible is your data? Learn the steps organizations can take to improve data quality.

On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences.

What do organizations miss if they don’t have a delivery team? Learn more about the role of delivery management during this podcast episode.

Get the inside scoop on all things Adobe Summit 2023. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins to discuss the event’s themes, takeaways, and learnings.