Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.
In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.
What you’ll learn:
• How Peach & Lily built trust in a crowded industry
• Why Alicia avoided shortcuts, even when growth was slow
• The viral moment that changed everything—and how they prepared for it
• Her approach to formulation, transparency, and community
• Lessons from burnout and building with integrity
• Why "glass skin" wasn’t a trend—it was education
If you want to build a product people love and trust for years—not months—this episode is for you.
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Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch.
In this episode, I break down the exact networking and outreach strategy I used to connect with one of the world’s most famous founders, plus how you can apply it to land meetings, partnerships, or interviews with anyone in your industry — even if you’re starting from zero.
Here’s what you’ll take away:
• The “serve first, ask later” networking strategy every entrepreneur should know
• How to identify and connect with gatekeepers to reach high-profile people
• Creative ways to create value so industry leaders want to give you their time
If you’ve been holding back from reaching out to someone you think is “too big,” this episode will give you the exact steps and confidence to make it happen.
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.
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In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.
She reveals:
• How she turned 18 SKUs into millions of units sold in year one
• The simple packaging strategy that disrupted the beauty industry
• Why she avoided debt and scaled profitably without VC pressure
• Her raw take on selling her “baby” and facing post-exit depression
• The lessons from a failed second business—and why it was her best teacher
• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands
If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
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Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
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I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t.
In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wall—mentally, emotionally, and physically. What followed was one of the hardest seasons of my entrepreneurial journey. But it also forced me to change everything: how I work, how I lead, and how I show up in my life.
Here’s what you’ll take away:
• The real signs of burnout I ignored for too long
• The boundaries and routines that brought me back
• How to grow your business without sacrificing your health
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care.
In this episode, she shares how Burst launched at dental conventions, scaled through hygienist word-of-mouth, and partnered with A-list influencers like Khloé & Kim Kardashian—all while keeping product quality and customer obsession at the center of their brand.
What you’ll learn:
• Why they skipped traditional launch playbooks and scaled through hygienists
• The two growth levers that made Burst explode
• How Brittany navigated inventory stress, funding rounds & 75-day lead times
• Her philosophy on hiring, culture, and leadership
• Why they chose the more expensive delivery option—and how it paid off
• How they gave back with campaigns that also drove profit
If you’re building a physical product brand and want to do it the smart, scrappy way—this is a masterclass in operational excellence and brand building.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
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I got sued just a few months into starting Foundr—and it nearly crushed everything I was building.
In this short episode, I’m sharing the full story behind how I was forced to change the name of my business, the legal mistakes I made, and the surprising reasons it turned out to be the best thing that ever happened to me. If you’re launching a brand or picking a name right now, this lesson could save you years of pain.
Here’s what you’ll take away:
• The #1 mistake I made when choosing the original name for Foundr
• How to know if your brand name could get you in trouble
• The simple steps to protect your brand before it’s too late
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.
She reveals:
• How she built Outdoor Voices into a $100M cult brand by age 30
• Why the DTC playbook failed—and what she’s doing differently now
• The four-part community-building formula that makes customers 4x more valuable
• Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
• Why owning your story and controlling your cap table is non-negotiable
• The future of founder-led content, brand building, and consumer trust
If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
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Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healthcare with full-body MRI scans.
He reveals:
• Why most healthcare systems are reactive and backwards—and how Prenuvo flips it
• How Prenuvo scaled from one small Canadian clinic to global recognition
• Why he struggled to raise funding (even with traction!)—and what changed
• How Kim Kardashian and other celebrities discovered Prenuvo organically
• The scrappy marketing strategies that created viral word of mouth
• Lessons from multiple exits, failed startups, and why timing matters more than talent
• Why saving lives—not vanity metrics—is his #1 business KPI
If you want a masterclass in building a mission-led brand from scratch—this is an absolute must-listen.
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In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand.
She reveals:
• Why she focused on the overlooked 35+ market and won their loyalty
• How she started with just £150,000 and her own wardrobe to fund the dream
• The retention-first strategy behind Trinny London’s explosive growth
• How the Trinny Tribe community drives word of mouth and deep trust
• Her honest take on raising capital vs. bootstrapping—and how to protect your vision
• The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion
If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
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Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless.
In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that protect what actually matters: your brand, your story, and your unfair advantages.
Here’s what you’ll take away:
• Why you can’t stop people copying your product — and why that’s okay
• The protection steps you should take once you have traction
• How to make your brand, community, and story impossible to replicate
If you’re ready to launch with confidence — and stay ahead of copycats for good — this bite-sized episode is for you.
This is a brand new solo series I’m testing, and I’d love your feedback. Love it or hate it, you can email me directly at nathan@foundr.com which your thoughts and feedback — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience.
She reveals:
• Why she chose a perishable, logistics-heavy product in a recession
• How she scaled with no marketing budget and $411 left in the bank
• The scrappy strategies that drove early word of mouth and virality
• Why she received 104 VC rejections—and why she’s now grateful
• How she handles seasonality, shipping subsidies, and customer obsession
• Why bootstrapping gave her the power to run the business her way
If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.
They share:
• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey
If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide.
He shares:
• Why most ecommerce founders start email marketing too late
• How to convert more website traffic into high-intent subscribers
• The 2% of automations that drive 40% of ecommerce revenue
• Why segmentation and personalization outperform batch-and-blast emails
• Creative SMS tactics that build loyalty—not just conversions
• His vision for how AI will transform martech in the next decade
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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Connect With Omnisend & Rytis Lauris
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In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach.
She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves
If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
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Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
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What You’ll Learn in This Episode
In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels.
He shares:
• How he rebuilt his life after losing it all in property investing
• The one framework that helped him launch 8-for-8 successful online programs
• Why you only need a few high-quality clients to make 6 or 7 figures
• The simplest way to land your first 5 clients—even if you’re starting from scratch
• How to scale a coaching business with integrity, client obsession, and 80%+ profit margins
• His mindset shift from flashy metrics to meaningful impact
If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Richmond Dinh
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In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse.
She shares:
• The celebrity deal that taught her the power of owning your narrative
• How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform
• The moment she knew she had a real business (hint: it wasn’t when she went viral)
• Her strategy behind raising and deploying over $1.6M via syndicates
• Why she passed on buzzy deals like Spritz Margs—and what she looks for instead
• The future of DTC, social selling, and creator-led commerce
If you’re a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today’s world.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up.
She shares:
• The heartbreaking moment that inspired her SPF obsession
• How she created the world’s first chemical sunscreen without oxybenzone
• Her failed school program—and why it led to retail success
• The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder
• How she brought Maria Sharapova on as an investor
• The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory)
If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Holly Thaggard
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In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding.
He shares:
• How they built OTAA from $2,000 and zero fashion experience
• The customer pain point that sparked the brand idea
• Their scrappy PR hustle that led to a $4K launch and 400K+ customers
• Why investing in branded content (even when everyone said not to) paid off
• How they scaled their Facebook Ads to 6-figures/month profitably
• The mental game of entrepreneurship—and learning to tolerate pain
If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.
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In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms.
She shares:
• The wild journey of scaling Kikki.K to 120 stores in 6 countries
• How losing her business twice reshaped her view of failure and resilience
• Why journaling became her most powerful tool for balance and clarity
• The hard lessons from choosing the wrong investors and CEOs
• How she’s building Dream Life with more freedom, purpose, and creativity
If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Kristina Karlsson
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In this episode, Dany Garcia - founder, producer, chairwoman, and the powerhouse behind brands like ZOA Energy, Teremana Tequila, GSTQ, Seven Bucks Productions, and the XFL—shares how she built a billion-dollar business empire from scratch.
She shares:
• How she went from finance to managing Dwayne Johnson and producing blockbuster films
• Why she “fires herself” from roles to grow her companies faster
• The mindset needed to lead high-performance brands across fashion, sports, and film
• How she built GSTQ from a teenage idea into a mindset-driven fashion label
• The origin story behind buying and reinventing the XFL• Why obsession and ROI go hand-in-hand when creating legacy brands
If you’re an entrepreneur thinking bigger, craving full creative control, or balancing multiple business ventures—Dany’s insights will shift your perspective entirely.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Dany Garcia
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Follow Foundr for More Business Growth Strategies
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.