Steffen Hedebrandt is the co-founder and CMO of Dreamdata, a B2B attribution and activation platform powering go-to-market insights for B2B companies.Dreamdata is 60 people strong, split between Copenhagen and New York, and they’ve built one of the most consistent employee advocacy motions in SaaS. It all started with a viral LinkedIn post from one AE and turned into a repeatable system that drives awareness, attribution insights, and revenue.In this episode, Steffen shares how they turned 300,000 impressions into a company-wide habit, how they operationalize social selling without being “corporate,” and what it takes to scale LinkedIn content into an always-on revenue channel.Topics we cover in this episode:- How one viral post kicked off Dreamdata’s LinkedIn motion- Turning 300K impressions into a repeatable team playbook- What most companies get wrong about employee advocacy- Steffen’s rules for team buy-in, incentives, and sustainable posting- Why the best posts aren't about reach but relevance- How to track impact without obsessing over attribution -The role of “thought leader ads” in Dreamdata’s GTM strategy- What the future of content looks like in an AI-saturated worldDon't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!Connect with Steffen:- *LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/- Dreamdata: https://dreamdata.io/Connect with me:- LinkedIn: https://www.linkedin.com/in/finnthormeier/ - Website: https://www.project33.io/ - Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH Chapters00:00 Building Dreamdata’s LinkedIn Motion from Day One02:15 The Post That Sparked a Teamwide Strategy04:00 How a Chris Walker Comment Turned Into Pipeline06:10 From 300K Impressions to a Cultural Shift08:00 Why Fun, Not Enforcement, Drives Employee Buy-in10:12 How to Incentivize Employees to Post—Without Killing the Vibe12:00 Self-Interest vs. Company Interest: What Makes Posting Sustainable14:00 When to Post for Reach vs. Pipeline16:10 What to Track (And What to Ignore) with Organic Attribution18:15 26K Followers Isn’t the Goal—Owning Distribution Is20:00 Posting with 12 Likes Is Part of the Game22:00 Quantity vs. Quality: Should You Spend 2–3 Hours on a Post?24:30 How to Win in a Winner-Take-All Algorithm26:15 What Happens When Employees Build Too Much Influence?28:30 Every Growth Tactic Stops Working Eventually30:00 AI Makes Generic Content Useless—Here’s What Still Works32:30 Proprietary Data + Real POV = The Future of Content35:00 Why Human Touch and Community Will Win Long-Term37:15 How Dreamdata Turns Organic Hits Into Paid Ads40:00 The Role of Dreamdata’s Weekly LinkedIn Live Show43:00 Their Allbound Strategy: From Content to CRM#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Amos Bar-Joseph is the co-founder and CEO of Swan AI, a go-to-market automation platform powered by AI agents.
In just 9 weeks, Swan went from zero to $1M ARR, with no sales team, no paid marketing, and no employees beyond the three co-founders.
In this episode, Amos breaks down how he used LinkedIn to drive 100% of their pipeline, how he turned content into a system, and why movements outperform personal brands.
Topics we cover in this episode:
- Scaling to $1M ARR in 9 weeks with just 3 founders
- Why Amos rejected the unicorn playbook
- From 2K to 20K followers: the system behind his LinkedIn growth
- How Swan uses AI agents to generate pipeline, without cold outbound
- The “challenge the challenger” narrative strategy explained
- Why a movement is bigger than brand (and how to build one)
- How to write content that goes viral and turns into revenue
- The internal AI stack that powers Swan’s GTM
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Amos:
- LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/
- Swan AI:https://www.getswan.com/
Connect with me:
- LinkedIn: https://www.linkedin.com/in/finnthormeier/
- Website: https://www.project33.io/
- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters
00:00 Building Swan AI → $1M ARR in 9 Weeks
02:15 The anti-unicorn playbook: scaling with intelligence
04:45 Why Swan only has 3 people—and plans to keep it that way
06:40 The birth of the “autonomous business” movement
09:00 From 2K to 20K followers in 9 weeks (and how it happened)
11:12 Founder-led marketing vs. movement-led marketing
13:24 The “challenge the challenger” narrative strategy
15:06 Why credibility comes from what you’re doing now, not your past
17:10 Writing viral content: structure, systems, and smart hooks
20:25 Launch playbook: how Amos engineered momentum from day one
24:50 Becoming a broker of belief, not just a source of opinions
27:32 Writing process: AI collaboration, prompts, and iterations
30:00 Pillars, lenses, and how to always have something to say
32:36 Turning impressions into pipeline with AI agents
34:20 The LinkedIn-to-revenue system: observer, connector, hunter
36:30 Why comments, DMs, and replies matter more than you think
38:30 What it takes to hit $10M ARR per founder
40:15 Swan’s new operating system: replacing org charts with workflows
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Rand Fishkin is the co-founder of SparkToro and previously built Moz to $50M ARR—before stepping away and rethinking everything about how he works, hires, and grows a company.
Today, SparkToro is a 3-person, profitable SaaS business doing $1.5M+ in revenue, and it’s intentionally calm: no cold calls, no demos, and no aggressive sales playbooks.
In this episode, Rand explains how to grow sustainably without chasing scale, how he leveraged brand to jumpstart SparkToro, and why product, not integrations, features, or funnels, is the real growth engine.
Topics we cover in this episode:
Why SparkToro doesn’t offer demos and still grows fast
How Rand built a waitlist of 14,000+ on day one
The tradeoffs of calm growth: fewer integrations, higher churn
How to design a business around what you’re good at
What Rand would do differently if starting today
Why founder-led marketing still works—and how to scale it
Rand’s take on AI, competitive risk, and moving slowly on purpose
Product-market fit is a journey, not a destination
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Rand:
LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Rand’s book - Lost and Founder: https://www.amazon.com/Lost-Founder-Rand-Fishkin/dp/0735213321
Snackbar Studio: https://snackbarstudio.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters:
00:00 Building Moz to $50M ARR → Starting Over at SparkToro
01:35 Founder strengths, weaknesses, and designing around them
04:10 Why Rand stopped taking sales calls (and what happened)
07:12 Hiring for cultural fit, not just talent
09:24 Intentional product limits—and accepting churn
12:30 The “rules for business life” Rand wrote before SparkToro
14:15 Why calm companies make better decisions
17:21 Product is 80%. Here’s what the rest looks like
19:37 Do you need a founder-led marketing motion?
22:20 Building brands without being the face
25:08 Launch strategy: how Rand got 14,000 waitlist signups
26:22 What changed after Rand’s Moz exit windfall
28:01 Is financial comfort a requirement for calm growth?
30:26 How Rand would grow SparkToro if he started at zero
31:27 The role of content, Reddit, YouTube, and cross-posting
34:36 Why Reddit is a B2B marketing cheat code
36:14 Should technical founders learn marketing, or just hire?
38:58 SparkToro vs. SnackBar: building in different industries
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding #linkedinads #linkedinagency #founderbranding #demandgeneration #demandgen #content #b2b #revenue #performancemarketing #videomarketing #personalbrandingcoach #aiagents #salesautomation #outboundsales #growthstrategy
Garrett Mehrguth is the founder and CEO of Directive, one of the largest B2B SaaS marketing agencies in the world.
In 2013, he started the company with Fiverr gigs. Today, it’s generating over $25M in revenue and working with brands like ZoomInfo, Wiz, and Stack Overflow.
In this episode, Garrett breaks down how they generated $15M in revenue using LinkedIn ads and a gift card strategy that scaled to 6,800 sales calls.
He shares his full TAM-based playbook, the psychology behind using incentives without losing trust, and why copy is still the biggest unlock in B2B.
We also get into why he spun out Ape (a LinkedIn ads agency), how he balances performance with brand, and his mindset on writing every day—even while running a 200-person company.
Topics we cover in this episode:
- The exact gift card campaign that generated $15M in pipeline
- Why Garrett spends $100+ per lead on LinkedIn—and why it works
- The TAM-based playbook for building a high-performing ad strategy
- Why outbound isn't dead—and SDRs can't match conversation ads
- How to use AI + regression analysis to identify high-LTV accounts
- The biggest mistakes people make with copy, hooks, and bidding
- Why your product (not the gift card) must close the deal
- Garrett’s philosophy on writing, brand building, and founder-led content
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Garrett:
- LinkedIn: https://www.linkedin.com/in/garrettmehrguth/
- Directive: https://directiveconsulting.com/
Connect with me:
- LinkedIn:https://www.linkedin.com/in/finnthormeier/
- Website: https://www.project33.io/
- Podcast:https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters
00:00 Garrett’s Background & Building Directive to $25M+
02:15 How the $15M LinkedIn Gift Card Campaign Started
04:45 Why This Works Even with Zero Intent
07:10 Building TAM-Based Campaigns with AI & Regression
09:32 How They Landed 6,800 Sales Calls from Their Target List
12:10 How to Use Gift Cards Without Wasting Budget
14:38 Conversation Ads vs. SDR Teams (And Why They Win)
17:40 Why It’s Not Bribery—It’s Efficient Marketing
20:04 How Garrett Burned $1M to Crack LinkedIn Ads
22:26 Coaching Reps, Building Decks, and Making the Sales Process Work
24:00 Lifecycle Stage Analysis by Rep (Not Just by Channel)
26:10 Copywriting Tips: Hooks, Offers & Subject Lines That Convert
29:08 Why You Should Bid More (and Stop Under-Spending)
30:52 Beyond Gift Cards: High-Value Offers That Actually Scale
32:21 The Role of Retargeting, Sponsored Content & Brand Awareness
33:45 Don’t Be Better. Be Different.
36:57 How to Find a Differentiated POV in a Saturated Market
38:58 Why He Launched Ape as a Spinout from Directive
40:44 Verticalization, Product Strategy & The Future of Service Businesses
42:36 Why Garrett Writes Every Day (And How He Does It at Scale)
44:51 How LinkedIn Content Changed His Career (After 12 Years)
47:02 Final Advice: Go Deeper. Don’t Abandon Channels Too Early.
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Darren McKee is the founder of Darren McKee Co., a social selling training business built on real relationships, no automation, and content that breaks every LinkedIn best practice.
After years in software sales, Darren now teaches sales teams and entrepreneurs how to build community, drive revenue, and win with human-first outbound.
Topics we cover in this episode:
- How Darren built a training business through real relationships
- The exact system he uses for DMs, comments, and content daily
- Why he never uses automation tools—and what he does instead
- Why outbound isn’t dead—and how Darren closes deals in the DMs
- The “teach vs. tell” filter he uses for every post
- How to follow up 27 times without sounding like a bot
- The reason he breaks all the LinkedIn “rules” (and why it works)
- Darren’s 4 content pillars & how he thinks about personal brand
Perfect for:
- Founders and sellers building an audience on LinkedIn
- Sales teams looking to replace automation with human-first outreach
- Entrepreneurs wanting to build real community and long-term trust
- Operators thinking long-term about structure, incentives, and scale
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Darren:
- LinkedIn: https://www.linkedin.com/in/darrenmckeesales/
- Darren McKee Co: https://darrenmckee.co/
Connect with me:
- LinkedIn: https://www.linkedin.com/in/finnthormeier/
- Website: https://www.project33.io/
- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters
00:00 Darren’s Background & What He’s Building Now
02:15 How He Built Raving Fans on LinkedIn
05:05 Why He Breaks All the LinkedIn Best Practices
08:45 Pitching in Every Post—Without Apologizing for It
11:30 Real Sales Advice: What to Do When You’re Not Great at Everything
14:20 The System Behind His Daily DM & Comment Routine
17:40 Outbound Isn’t Dead—You’re Just Doing It Wrong
20:30 How He Follows Up 27 Times (Without Automations)
24:00 Scaling Without Sequences: Why It Still Works in 2024
27:10 How to Use Video, Audio & DMs the Right Way
30:20 Darren’s Advice for Time-Boxed LinkedIn Creators (10/30/60 min/day)
34:50 How Comments Drive Reach & Build Trust
36:40 Darren’s “Teach vs. Tell” Filter for Better Content
39:10 The 4 Pillars of His Content Strategy
42:00 How to Avoid Being Cringe (Even When Posting About Beer)
44:15 Vulnerability, Hate Comments & Going Viral for the Wrong Thing
47:00 Posting Multiple Times a Day (and Why He Ignores the Rules)
49:15 The Truth About Followers, Engagement, and Going Viral
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Jason Fan is the co-founder and CEO of Forma, a flexible employee benefits platform trusted by companies like Microsoft, Etsy, TripAdvisor, and New Balance. Since launching in 2017, Forma has scaled to over 200 employees and helped define an entirely new category—Lifestyle Spending Accounts (LSAs).
In this episode, Jason breaks down how they landed Microsoft early in their journey, what it actually takes to win in enterprise, and why they debated for months whether to even pursue the deal.
### *Topics we cover in this episode:*
- Why traditional employee benefits are broken and how LSAs fix it
- How Forma landed Microsoft as a customer just 2 years in
- The risks of going enterprise too early—and how to mitigate them
- What a team sport sales really looks like inside a startup
- Why product requests ≠ good product strategy
- How to build defensibility through customer experience, not features
- Jason’s approach to founder-led content and LinkedIn awareness
- Lessons from category creation in a slow-moving industry
### *Perfect for:*
- SaaS founders building in traditional or slow-moving industries
- GTM and sales leaders navigating the jump to enterprise
- Product founders learning to say no to feature creep
- Anyone trying to educate a market and build a new category
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
### *Connect with Jason:*
- *LinkedIn:* https://www.linkedin.com/in/jasonfan1203/
- *Forma:* https://www.joinforma.com/
### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
### *Chapters*
00:00 Introduction and Jason’s Background
01:40 Why Employee Benefits Are Broken
04:55 How Lifestyle Spending Accounts Work
08:10 Inventing a New Category—Before the Term Existed
10:30 What Triggered the HR Benefits Shift Post-COVID
13:41 How Forma Landed Microsoft as a Customer
16:50 Enterprise Sales as a Team Sport
19:00 Should You Bet Your Startup on One Big Logo?
21:20 When Enterprise Product Requests Derail the Roadmap
23:28 The Difference Between Scalable vs. Custom Feature Work
27:36 Why Customer Experience is a Moat
30:20 Building Products for End Users—Not Just Buyers
32:25 Product vs. Relationship: When Not to Build a Feature
34:25 Advice for SaaS Founders Entering HR
36:21 How Forma Is (Carefully) Exploring AI
38:05 What HR Teams Actually Care About with AI
39:59 Founder-Led Marketing & Jason’s LinkedIn Strategy
42:10 The Process Behind Jason’s LinkedIn Content
43:46 Why Content Helps Own the LSA Narrative
45:25 Closing Thoughts & Why HR Is a Great Space to Build
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Michael Maximoff co-founded Belkins, a $15M/year appointment-setting agency that’s grown into one of the most efficient and well-run ops in the space. Alongside the agency, Michael also helped launch Folderly, a SaaS product born out of Belkins' internal needs.
In this episode, Michael shares why retention is the real growth lever for agencies, how to build a comp structure that drives accountability, and why the dream of 50% profit margins is mostly a myth. He also breaks down what most agency founders get wrong when trying to launch a product and what he'd do differently today.
### *Topics we cover in this episode:*
- Why retention and not acquisition, is what actually scales agencies
- How to structure account manager compensation for maximum LTV
- Why smaller agencies struggle more with client churn
- The myth of 50% profit margins—and what’s realistic instead
- Building a calm, profitable agency vs. chasing top-line growth
- What to know before launching a SaaS product from your agency
- Why your internal tools might be your best product idea
- How to think about equity, ownership, and hiring a “#2” early
### *Topics that we are covering in this episode:*
- The biggest growth levers behind scaling to $3M ARR
- How Frank dominated LinkedIn to drive early traction
- Why founder-led marketing works—but why it isn’t enough long-term
- How AI agents and automation are reshaping outbound sales
- Why Salesforge launched multiple products in parallel instead of a single brand
- The playbook for building an ecosystem of SaaS tools
- Scaling from 3 founders to 40 employees in 12 months
- The right way to transition from founder-led growth to scalable marketing
### *Perfect for:*
- Agency founders looking to improve retention and margins
- Entrepreneurs considering the leap from services to software
- SaaS builders who want to avoid common product spin-out mistakes
- Operators thinking long-term about structure, incentives, and scale
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
### *Connect with Michael:*
- *LinkedIn:* https://www.linkedin.com/in/michael-maximoff/
- *Belkins:* https://belkins.io/
- *From Zero to Agency Hero Newsletter:* https://www.fromzerotoagencyhero.com/
### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
### *Chapters*
00:00 Introduction and Michael’s Background
01:10 Why Retention is the #1 Metric for Agencies
03:00 The Revenue-Sharing Model for Account Managers
06:15 Aligning Incentives with Client Success
08:30 Building an Ownership Culture in Account Management
11:10 Setting North Star Metrics and Client KPIs
14:00 The Myth of 50% Profit Margins
16:30 Why Small Agencies Struggle with Churn
20:00 How to Build a Calm, Profitable Agency
23:00 Scaling from $1M to $5M: The Key Levers
26:00 Finding and Growing Your #2 Operator
28:00 What to Know Before Spinning Out a SaaS Product
31:00 The Mistake Most Founders Make When Building Products
33:00 Building Tools Your Agency Can’t Live Without
35:00 Why Most SaaS Companies Don’t Make Real Money
36:30 Final Thoughts and Michael’s Newsletter
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Frank Saunders is the co-founder and CEO of Salesforge, a platform that blends AI agents and human sales teams to maximize pipeline generation. In just 12 months, Salesforge scaled from 0 to $3M ARR without a massive sales team.
In this episode, Frank breaks down the biggest levers behind that rapid growth, why founder-led marketing was essential in the early days, and how his team is building an AI-powered sales ecosystem instead of a traditional SaaS tool.
He also shares the mindset and execution strategies behind scaling multiple products in parallel, optimizing founder-led marketing, and when to transition beyond it as a company grows.
### *Topics that we are covering in this episode:*
- The biggest growth levers behind scaling to $3M ARR
- How Frank dominated LinkedIn to drive early traction
- Why founder-led marketing works—but why it isn’t enough long-term
- How AI agents and automation are reshaping outbound sales
- Why Salesforge launched multiple products in parallel instead of a single brand
- The playbook for building an ecosystem of SaaS tools
- Scaling from 3 founders to 40 employees in 12 months
- The right way to transition from founder-led growth to scalable marketing
### *Perfect for:*
- SaaS founders looking to scale revenue without a large sales team
- B2B sales leaders navigating AI and automation in pipeline generation
- Entrepreneurs figuring out how to transition beyond founder-led sales
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
### *Connect with Frank:*
- *LinkedIn:* https://www.linkedin.com/in/franksondors/
- *Salesforge:* https://www.salesforge.ai/
### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
### *Chapters*
00:00 Introduction and Frank’s Background
03:10 The AI Sales Revolution: Why Salesforge Exists
06:00 Scaling to $3M ARR in 12 Months—Without a Sales Team
08:48 The Founder-Led Marketing Playbook for Early Growth
11:59 Why LinkedIn Domination Was Critical for Scaling
14:45 Running Multiple SaaS Products Instead of One
21:08 The Power of AI Agents and Automation in Sales
27:20 How to Transition from Founder-Led to Scalable Growth
30:09 The Role of SEO, Affiliate, and Word-of-Mouth Growth
33:02 Building a Modular SaaS Ecosystem Instead of a Single Product
35:49 Why AI Agents Won’t Replace Sales Teams—But Will Change Them
39:02 How Salesforge is Reducing the Cost of Sales Teams
41:49 The Future of AI-Powered Sales and Go-To-Market Strategies
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
Bethany Stachenfeld is the co-founder and CEO of Sendspark, a SaaS platform that helps businesses create personalized videos at scale using AI. Since launching in 2019, SendSpark has grown into a go-to tool for sales teams looking to increase engagement and efficiency in outreach.
In this episode, Bethany shares how she’s leveraged founder-led marketing to build SendSpark, scale her audience to over 25,000 LinkedIn followers, and generate thousands of signups per month. She breaks down the workflow strategies, automation tools, and signals she tracks to convert content engagement into warm outbound leads.
### *Topics that we are covering in this episode:*
- How AI is changing video personalization in sales and marketing
- The impact of founder-led marketing on brand growth
- Bethany’s process for consistently posting high-value content
- The automation stack she uses to scale outreach and engagement
- How to track and convert social engagement into revenue
- The role of video in outbound sales and why it works
- Lessons from scaling a SaaS company in a competitive market
### *Perfect for:*
- SaaS founders and marketing leaders looking to leverage founder-led marketing
- Entrepreneurs curious about AI-powered personalization in sales
- Business leaders exploring outbound sales automation
- Marketers and sales teams who want to increase engagement with video
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
### *Connect with Bethany:*
- *LinkedIn:* https://www.linkedin.com/in/bethany-stachenfeld/
- *Sendspark:* https://www.sendspark.com/
### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
### *Chapters*
00:00 Introduction and Bethany’s Background
03:10 How AI is Changing Video Personalization
06:00 The Founder-Led Marketing Playbook
08:48 Turning Social Engagement into Revenue
11:59 Automating Outreach Without Losing Authenticity
14:45 Scaling a SaaS Company with Founder-Led Growth
21:08 The Role of Video in Sales and Marketing
27:20 The Tools and Tech Stack Behind SendSpark’s Growth
30:09 Best Practices for Outbound Sales Using AI
33:02 The Future of AI in Sales and Marketing
35:49 Common Mistakes in Founder-Led Marketing
39:02 What’s Next for SendSpark
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Frank Grillo is a veteran B2B marketing leader. After his 30+ year career as a CMO in IT and Telecoms, he quit his job, moved to Italy and started his own distillery (talk about something cool!!!)
In this episode, Frank shares how SaaS companies can avoid messaging pitfalls, and what it really takes to reach the right customers. He also breaks down the biggest lessons from failed SaaS companies, the role of AI in business strategy, and what marketing and distilling have in common.
We get into:
- The Challenges of Founder-Led Marketing
- Why SaaS Companies Struggle with Messaging & Growth
- Understanding Customer Needs (feat. The Milkshake Analogy)
- When & How to Transition Beyond Founder-Led Marketing
- Lessons from Failed SaaS Companies
- The Role of AI in Business & Marketing Strategy
- Frank’s Journey from SaaS to Distilling
Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Frank:
Frank’s LinkedIn: https://www.linkedin.com/in/frgrillo/
Altamura Distilleries: https://www.altamuradistilleries.com/en/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters:
00:00 The Journey from B2B Marketing to Distilling
03:10 Challenges of Founder-Led Marketing
06:00 The Milkshake Example: Understanding Customer Needs
08:48 Transitioning from Founder-Led to Broader Marketing
11:59 The Importance of Language in Marketing
14:45 Case Studies: Lessons from Failed SaaS Companies
21:08 The Role of Founders in Scaling Businesses
27:20 Evolving Marketing Strategies for SaaS Companies
30:09 The Role of Founder-Led Marketing
33:02 Identifying the Right Founders for Marketing
35:49 Breaking Norms in Founder-Led Marketing
39:02 Understanding Market Opportunities and Risks
41:49 Transitioning from Marketing to Distilling
49:50 Leveraging AI in Business Strategies
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #businessgrowth #entrepreneurship #personalbranding #AIinbusiness
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Ben Sharf is the co-founder and co-CEO of Platter, a profitability toolkit designed for Shopify brands.
Before founding Platter, Ben worked at GoPuff, where he gained deep insights into e-commerce operations.
In this episode, Ben shares his transition into entrepreneurship, the power of founder-led marketing, and the lessons he’s learned from consistently creating content online.
He talks about how podcasts have become an unexpected growth lever, why authenticity is key in content creation, and how simplifying complex ideas can drive engagement.
### *Topics that we are covering in this episode:*
- Ben’s journey from GoPuff to launching Platter
- Lessons from a year of consistent LinkedIn content
- The power of authenticity in founder-led marketing
- How podcasts help build relationships and business opportunities
- Overcoming insecurities in content creation
- The role of content in hiring and investment opportunities
- Why simplifying complex ideas makes content more engaging
### *Perfect for:*
- Founders and operators in e-commerce and SaaS
- Entrepreneurs looking to build a personal brand through content
- Business leaders exploring podcasting as a marketing tool
- Startup founders navigating early-stage marketing and growth
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
### *Connect with Ben:*
- *LinkedIn:* https://www.linkedin.com/in/ben-sharf-b554a5b3/
- *Platter:* https://www.platter.com/
### *Connect with me:*
- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/
- *Website:* https://www.project33.io/
- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
### *Chapters*
*00:00* Introduction and Background
*08:51* Insights from a Year of Content Creation
*14:26* The Role of Podcasting in Founder Marketing
*19:45* The Role of Content in Business Growth
*26:47* The Power of Simplifying Complex Ideas
*33:09* Navigating the Pressure of Content Creation
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.
In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that amplifies your brand message.
We get into:
- The Evolution of Founder Branding
- Differentiation in a Competitive Landscape
- Building a Personal Brand as a Founder
- Consistency and Quality in Content Creation
- Finding Your Niche and Standing Out
- Innovative Marketing Strategies for Founders
- Storytelling and Copywriting as Key Marketing Skills
Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Dave:
Dave's LinkedIn: https://www.linkedin.com/in/davegerhardt/
Exit Five: https://www.exitfive.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters:
00:00 The Evolution of Founder Branding
02:46 Differentiation in a Competitive Landscape
05:57 Building a Personal Brand as a Founder
08:50 The Importance of Consistency and Content Quality
11:50 Finding Your Niche and Standing Out
15:10 Leveraging Feedback and Signals for Growth
17:51 Creating a Unique Value Proposition
21:06 The Role of Community in Brand Building
28:51 Innovative Marketing Strategies for Founders
32:34 The Importance of Differentiation in SaaS
35:50 Iterative Learning and Customer Feedback
38:48 The Art of Storytelling in Marketing
44:48 Building an Online Presence and Community
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Mark Gilbert is the Co-Founder & CEO of Zocks, an AI meeting assistant designed specifically for financial advisors. Before founding Zox, Mark was the VP Of Product Management at Twilio, CTO at Hearsay Systems and General Manager at Microsoft.
In this episode, Mark shares how he transitioned from corporate life to running his own startup, the challenges and opportunities he sees in the rapidly evolving AI landscape, and why focusing on a niche market has been a game-changer for Zox. He also dives into the importance of prioritizing product development, building credibility in B2B, and the realities of fundraising.
We discuss:
- Mark's Journey from Corporate Executive to Startup Founder
- Prioritizing Product Development in a Fast-Paced AI Startup
- The Strategic Focus on Financial Advisors and Why It Works
- Lessons Learned from Transitioning to Startup Life
- Building Credibility in B2B Markets
- The Realities of Fundraising and Preparing for Investor Discussions
- Understanding User Problems to Drive Product Success
- How to Navigate the AI Hype and Maintain Focus
- The Long-Term Nature of Building a Successful Business
Perfect for: Founders and executives in B2B SaaS and AI-driven businesses looking for insights on product strategy, fundraising, and navigating a rapidly changing market.
Don't forget to subscribe to the podcast for more conversations with industry leaders reshaping B2B SaaS and AI.
Connect with Mark:
LinkedIn: https://www.linkedin.com/in/markgil/
Zocks: https://www.zocks.io/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 The Journey to Entrepreneurship
02:52 Navigating the AI Landscape
06:06 Prioritizing Product Development
09:09 Focusing on Financial Advisors
11:59 Expanding Beyond Financial Advisors
14:51 Lessons from Transitioning to Startup Life
18:00 Advice for Aspiring Founders
21:04 Building Credibility in B2B
23:46 Fundraising Insights
26:49 Navigating the AI Hype
30:02 Future of AI in Business
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.
Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.
We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:
- Strategies for Boosting Organic Content
- Paid Search vs. LinkedIn Ads
- Budgeting for LinkedIn Ads
- Campaign Structure for Cold vs. Retargeting Layers
- Content Strategy for Cold vs. Retargeting Ads
- Optimizing Ad Performance and Budget Allocation
- Optimizing LinkedIn Ad Spend
- Thought Leader Ads
- Troubleshooting LinkedIn Ad Performance
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Justin:
Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/
Impactable: https://impactable.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Introduction to LinkedIn Ads and Fletch
02:18 Strategies for Amplifying Organic Content
05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach
09:23 Budgeting for LinkedIn Ads: Initial Considerations
11:44 Campaign Structure: Cold vs. Retargeting Layers
15:52 Attribution and Measuring Impact
19:27 Content Strategy for Cold and Retargeting Ads
23:32 Optimizing Ad Performance and Budget Allocation
27:49 Optimizing LinkedIn Ad Spend
30:09 Building Brand Awareness for Non-Market Buyers
32:02 Leveraging Engagement Signals for Outbound Strategies
35:09 The Hustle Behind Successful Marketing
37:08 Exploring Cross-Platform Advertising Strategies
39:00 The Evolution of Thought Leader Ads
40:58 Foundational Elements for LinkedIn Advertising Success
45:51 Troubleshooting LinkedIn Ad Performance
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
In this episode, I break down the viral product launch template for LinkedIn.
I will talk about:
- Strategic Use of Funding Announcements
- The New PR Playbook for Founders
- Leveraging Social Proof for Growth
- Depth vs. Frequency in Content Creation
- Iterating on Content Strategy for Better Engagement
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Masterclass in Product Launch on LinkedIn
05:27 Strategic Use of Funding Announcements
08:48 The New PR Playbook for Founders
12:46 Building an Engaging Audience
17:14 Navigating Engagement Pods and Boosted Posts
20:08 Leveraging Social Proof for Growth
25:22 Building Strong Associations in Business
26:42 Starting from Scratch: The Power of Focus
27:45 Creating a Podcast to Connect with Your Audience
29:20 Leveraging Conversations for Content Creation
31:19 Establishing a Consistent Posting Cadence
33:41 Maintaining Momentum in Content Creation
36:59 Learning from Mistakes: The Importance of Focus
43:10 The Value of Newsletters in Building Relationships
44:51 Depth vs. Frequency in Content Creation
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.
Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.
We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:
- Founder-Led Marketing Insights
- Marty's Journey of Building his LinkedIn Presence
- Measuring Success and Growth
- The Role of LinkedIn in Pylon's Business Growth
- Understanding B2B vs B2C Workflows
- The Importance of Messaging and Positioning
- Defining a Unique Point of View
- Marty's Advice for Aspiring SaaS Founders
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Marty:
Marty’s Linkedin: https://www.linkedin.com/in/martykausas/
Pylon: https://usepylon.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 The San Francisco Tech Landscape
03:09 Political Climate and Its Impact
06:03 Founder-Led Marketing Insights
08:49 The Journey of Building a LinkedIn Presence
12:06 Navigating Controversy and Viral Content
15:02 The Role of LinkedIn in Business Growth
18:06 Positioning Against Competitors: The Zendesk Killer
21:07 Understanding B2B vs B2C Workflows
22:45 Defining a Unique Point of View
24:58 The Importance of Messaging and Positioning
28:00 Maximizing Content Marketing Efforts
30:34 Adapting to a Crowded LinkedIn Landscape
38:01 Transitioning to Upmarket Strategies
42:10 Advice for Aspiring SaaS Founders
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
In this Episode, I break down the step-by-step direct response post framework to 10-100X your leads from LinkedIn.
Topics that we will cover are:
- Case Studies and Practical Tools
- How to Write Good LinkedIn Hooks
- The Importance of Resonance Over Engagement
- Understanding Customer Priorities Through Research
- How to Scale Content
- Iterating on Content Strategy for Better Engagement
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
07:10 Engagement and Community Building
08:03 Direct Response LinkedIn Framework
20:47 Case Studies and Practical Applications
27:21 Mapping Product Solutions to Customer Priorities
30:21 Crafting Effective Hooks for Engagement
33:23 Delivering on Promises: The Importance of Solutions
36:12 Understanding Customer Priorities Through Research
39:11 Scaling Content: The Power of Video Sales Letters
42:25 Creating Layered Content for Diverse Needs
44:43 Defining Real Priorities for Your Ideal Customer Profile
48:44 Iterating on Content Strategy for Better Engagement
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.
After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.
We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:
- Understanding PLG and Sales Strategies
- Developing a Unique Point of View
- Measuring Success and Growth
- How to Start Posting on LinkedIn
- Experimentation and Goal Setting
- The Importance of Customer Feedback
- Supporting CEOs in Content Creation
- Targeting the Right Audience with Founder-Led Marketing
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Arthur:
Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/
Aligned: https://alignedup.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Introduction to Aligned and Its Leadership
03:01 The Power of Founder-Led Marketing
05:52 Understanding Buyer Enablement
09:09 Developing a Unique Point of View
12:07 The Feedback Loop in Content Creation
14:55 Measuring Success and Growth
17:52 Strategies for Advocating Content Marketing
20:51 Framing Content Marketing as an Experiment
24:02 Experimentation and Goal Setting
27:24 The Power of Content as Leverage
30:00 Understanding Customer Feedback
32:20 Supporting CEOs in Content Creation
35:30 Targeting the Right Audience
39:53 Navigating Complex Buying Committees
43:02 Bridging Communication Gaps
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.
Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).
We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:
- The Role of Content in Building Trust and Authority
- The Value of Newsletters in B2B Marketing
- The Impact of Webinars on Trust and Engagement
- Understanding What Drives Business Outcomes
- Leveraging Ghostwriters for Content Creation
- The Three Modes of Product-Led's Business Model
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Wes:
Wes’s Linkedin: https://www.linkedin.com/in/wesbush/
ProductLed: https://productled.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 – Introduction to PLG & Founder-Led Marketing
02:50 – The Three Modes of a Product-Led Business
06:09 – Why Writing & Publishing Books Matters
08:47 – How Content Builds Trust & Authority
12:10 – Should Founders Write a Book?
14:49 – The Power of Newsletters in B2B Marketing
18:03 – Building a Product Philosophy
20:57 – The Character Diamond & Personal Branding
24:05 – How Webinars Build Trust & Engagement
26:51 – Using Ghostwriters for Content Creation
30:04 – What Drives Business Outcomes?
33:03 – Final Thoughts on Writing & Content Strategy
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management. I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around: - Understanding the Customer's Background - Content Strategy and Performance Metrics - The Importance of Resonance Over Engagement - Leveraging Insights for Business Strategy - Measuring Trust and Credibility - Competitive Advantage in Content Creation Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters: 00:00 Introduction to Customer Case Study 02:48 Understanding the Customer's Background 05:34 Content Strategy and Performance Metrics 09:32 The Importance of Resonance Over Engagement 14:29 Leveraging Insights for Business Strategy 18:45 Measuring Trust and Credibility 24:56 Competitive Advantage in Content Creation #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
