Welcome back to another episode of the podcast.
This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.
🎧 Inside this episode:
✨ Why your content is getting lost in the scroll
✨ How to make people stop and actually listen
✨ The difference between content that’s “savable” and content that sells
✨ Why speaking to the camera matters more than ever
✨ The content strategies that are working right now
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Welcome back to another episode of the podcast.
This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.
🎧 Inside this episode:
✨ What to consider before launching your own podcast
✨ The budget-friendly gear that actually works
✨ Why one good episode can create a month of content
✨ How to make your podcast engaging and authentic
✨ The long-term mindset behind podcast growth
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Welcome back to another episode of the podcast.
In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.
🎧 Inside this episode:
✨ Why perfection in business doesn’t exist
✨ The power of collaboration and mentorship
✨ How to handle financial struggles and customer challenges
✨ Why balance matters more than burnout
✨ How patience and perspective create long-term success
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Welcome back to another episode of the podcast.
In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.
🎧 Inside this episode:
✨ Why scary investments are often the right ones
✨ The truth about revenue vs. profit
✨ What business “freedom” actually looks like
✨ How social media warps our idea of success
✨ Why failure, sacrifice, and letting go are essential for growth
Looking to build a business that looks as good as it runs?
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Welcome back to another episode of the podcast.
This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right now in coaching and content.
🎧 Inside this episode:
✨ How Cade built Zone into the most in-demand creator gym on the Gold Coast
✨ Why his coaching business exploded from 8k to 50k+ months in just a few months
✨ The sales scripts that close in under six messages
✨ How automations and AI can improve - not replace - your coaching
✨ The business lessons learned from failed ventures and partnerships
Where to find Cade:
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Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to use ambassadors without losing money✨ Why Instagram stories are still your biggest opportunity✨ The power of consistency and repetition✨ Why waiting for clients to come to you will keep you stuck
Looking to build a business that looks as good as it runs?
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Welcome back to another episode of our podcast.
This week we get deep and personal about needing to show up even when you don't feel like it.
🎧 Inside this episode:
✨ Bad Body Image and returning from Europe
✨ Masculine vs Feminine Energy in Business
✨Am I working too much or not?
✨ Your lack of showing up is the reason why you are failing
Welcome back to another episode of our podcast.
This week we answer from FAQS from our members in the Forward Moves Community .
🎧 Inside this ep:
✨ Your in the business of humans, so speak like one.
✨ Why you need to give away things to get business.
✨ Lead Generation vs. Consistency
✨ How to sell!
✨ How to price your services.
✨ & so much more!
Welcome back from our hiatus!
We are so excited to be back to finish off season 2 with you all.
Today we have a chatty episode where we bring in some new podcast segments.
🎧 Inside this ep:
✨ What our team is up to
✨ What is making Ash rage
✨ Things that you find embarrassing that actually aren't
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She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇
As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching.
She talks about building connections with app developers, setting clear client expectations, and how emotional attachment can impact coaching decisions.
Plus, she reflects on her personal growth and even shares some fun insights about her TikTok content!
🎧 Inside this ep:
✨ Keira’s transition from assistant to fitness business specialist
✨ The crucial role of systems in coaching and business operations
✨ Overcoming self-doubt and embracing continuous growth
✨ The power of building connections within the industry
✨ Managing emotional attachments and setting clear client expectations
✨ Keira’s unique approach to communication and people skills
Looking to build a business that looks as good as it runs?
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The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves.
In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coaches get better results (without the burnout).
We’re covering:💬 The real reason we hit pause on some things🚨 Our brand new offer - and why it’s gonna change the game for coaches👀 What we’re seeing in the coaching industry (and where it’s going)
If you’ve been craving more clarity, more direction, and more depth in your coaching business, this episode is your nudge.
Looking to build a business that looks as good as it runs?
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There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇
From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level.
We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and even your genes play a role in long-term health outcomes.
Whether you’re in the health space or simply want to take a more proactive approach to your own wellbeing, this conversation will shift the way you think about prevention, optimisation, and what's possible when we stop settling for surface-level answers.
🧬 Inside this ep:
What functional medicine actually is (and how it’s different)
The power of blood markers and personal data
How stress impacts the body over time
Why many chronic conditions are preventable
The importance of having a health team that works for you
If you want to feel better, lead better, and make more empowered choices, this one’s for you ✨
Looking to make your move?
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Introducing our very first Mini Moves Snippets Episode! 🎉
We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane, Jade Spooner, and Finlay Joyce-Noorlander.
Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually want to hear.
In this episode, you'll listen to:
Ash Lane chatting through:
Jade Spooner on:
Finlay Joyce-Noorlander talking about:
This is your permission slip to do business your way and maybe, burn a few boats along the way.
👉 Tag us when you listen and let us know your favourite snippet and if you want more episodes like this!
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The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business.
In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business.
We’re covering:🎨 How branding influences trust, pricing, and perception
📹 Why content feels hard sometimes - and what to do about it
📲 Our favourite tools that keep us organised PLUS new training app updates
Whether you’re refining your look, rebuilding your brand, or just trying to figure out where the heck to start - this one’s for you.
Looking to build a business that looks as good as it runs?
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Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes.
In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world.
We dive into:
✨ Why mindset is your secret weapon in coaching, competition & life
✨ The myth of “just getting lucky” (and what’s actually behind success)
✨ Navigating career pivots, limiting beliefs & building confidence
✨ The power of authenticity, branding, and building real community
✨ Why prep doesn’t have to mean punishment - and what the new wave of bodybuilding looks like
Whether you're a coach, competitor, or building a business that feels true to you - this one’s packed with powerful reminders that success isn’t one-size-fits-all.
Looking to make your move?
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From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪
In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching (with the help of our Business Moves Program) - a business grounded in proactive health, emotional resilience, and real results.
We talk:
Jayden’s shift from partying to bodybuilding
Shionni’s pivot from nursing to coaching
Why the healthcare system needs a prevention overhaul
Learning to charge your worth (after doing everything for free)
The realities of running a business as a couple
Boundaries, stress, and the power of nervous system regulation
If you’re a coach, trainer, or wellness pro trying to do things differently - this one’s for you.
🎧 Tune in for wisdom, laughter, and a real reminder that success lies in the process.
Looking to make your move?
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Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪
We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or vice versa), and how living with lupus has shaped her approach to life, leadership and self-care.
This is a fun, open, and honest chat about resilience and the messy middle (including a "hey girlie" text) that comes with growth 💖
Looking to make your move?
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What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy?
You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨
In this episode, we unpack the myth of overnight success, the trap of victim mentality, how (and when) to fire red-flag clients, and why mentorship is the shortcut most coaches need, but often avoid.
This is your reminder: taking real action isn’t always glamorous, but it’s always worth it. You are your biggest limitation.
Whether you're in your first year or your fifth, this one will shift how you show up 💪
Looking to make your move?
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In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will).
We dive into the messy middle of business growth: hiring the right team, building loyalty, navigating loneliness, and what it really takes to step into a leadership role 💪
Rhys also shares his insights on mentorship, marketing, and what mistakes you're probably making when it comes to scaling your business.
🎧 You’ll learn:
Why some coaches stall when they start to scale
What no one tells you about managing a team
This one’s a must-listen for coaches who are serious about building beyond just themselves.
Looking to make your move?
Book a call with Ash
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In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts.
From navigating the online space with experience-backed strategy to using controversial content and freebies to spark real connection, Jess doesn’t hold back on the lessons she’s learned and the red flags she’s seen in the business coaching world.
We unpack lead gen without the fluff, setting boundaries with clients, money mindset breakthroughs, and how to own your messaging in a way that magnetises the right people.
If you're a coach ready to grow with passion (and a little edge), this one’s for you 👏
Looking to make your move?
Book a call with Ash
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