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The Food Truck Scholar
Ariel D. Smith
105 episodes
9 months ago
ABOUT THE SHOWIt’s been a minute since the last episode dropped, so we are coming in hot!Today’s guest is Marcus Crawford, co founder and co owner of Bro-ritos. Selected by Parade as one of the top Black owned eateries in the country, Bro-ritos is an award winning brand that started with a food truck and later its first brick and mortar restaurant location serving the NJ and NYC areaMarcus stopped by the show to share with us some of his cheat codes to success that include financial capital, ...
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Food
Arts,
Education,
Business,
Entrepreneurship,
How To
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All content for The Food Truck Scholar is the property of Ariel D. Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
ABOUT THE SHOWIt’s been a minute since the last episode dropped, so we are coming in hot!Today’s guest is Marcus Crawford, co founder and co owner of Bro-ritos. Selected by Parade as one of the top Black owned eateries in the country, Bro-ritos is an award winning brand that started with a food truck and later its first brick and mortar restaurant location serving the NJ and NYC areaMarcus stopped by the show to share with us some of his cheat codes to success that include financial capital, ...
Show more...
Food
Arts,
Education,
Business,
Entrepreneurship,
How To
Episodes (20/105)
The Food Truck Scholar
Cheat Codes to Food Truck Success with Marcus Crawford
ABOUT THE SHOWIt’s been a minute since the last episode dropped, so we are coming in hot!Today’s guest is Marcus Crawford, co founder and co owner of Bro-ritos. Selected by Parade as one of the top Black owned eateries in the country, Bro-ritos is an award winning brand that started with a food truck and later its first brick and mortar restaurant location serving the NJ and NYC areaMarcus stopped by the show to share with us some of his cheat codes to success that include financial capital, ...
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2 years ago
28 minutes

The Food Truck Scholar
The Gamble of Food Truck Lotteries w/ Jordan Rubin of Mr. Tuna
ABOUT THE SHOWWhile many people love food trucks, it’s important not to romanticize their relationship with residents, urban planners, and city officials. Over the years, I’ve researched cities that haven’t found a way to properly position food trucks in a way that supports small business owners, the families they support, and the community that supports them.Today’s guest is Jordan Rubin owner of Mr. Tuna a wildly popular food truck has seen business grow in the midst of the pandemic, but ha...
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3 years ago
41 minutes

The Food Truck Scholar
The Importance of Written Agreements w/ Attorney Courtney L. Howard
ABOUT THE SHOWI know one of the major takeaways people often get from my show when it comes to starting their food truck is to step out on faith and do it. However, in addition to faith to launch it, you also have to use logic and reason to sustain it.I’ve seen many food trucks get into trouble on the business side simply because agreements were not written down. Did you and friend start a business together? Doing your first catering event? Worried someone may steal your menu? If any of that ...
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3 years ago
35 minutes

The Food Truck Scholar
Creative Hustle w/ Derrick Wood of My BBQ Man
ABOUT THE SHOWFood Truck owners are hustlers who make their dreams happen. Today’s guest is a brother that takes that to the next level. To some on social Derrick Wood is the owner of My BBQ Man and a food business coach man but to the residents of Dumfries, VA, he’s also the mayor.Derrick and I talk about his entry into the food truck industry and public service and how his hustle fueled bothSHOW SPONSORThank you to BGT Gifts for being our show sponsor!Over the past 5 years, I’ve ...
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3 years ago
46 minutes

The Food Truck Scholar
Help Patrick Keep Truckin
ABOUT THE SHOWToday I’m giving you a followup episode on a guest that has been a fan favorite since season one. I have always gotten messages and comments from people who have been inspired by the story of Patrick Lanier and wanted to know how he’s been. Like many of you who are listening, the pandemic brought the owner of LipSmackin Creations Food Medic in Nashville some challenges. Add to that some tornadoes, inability to secure emergency Covid funding from the federal government and new fo...
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3 years ago
49 minutes

The Food Truck Scholar
Leap of Faith from Teacher to Food Trucker w/ Jerm Battles
Today’s episode features an entrepreneur that I met through clubhouse and has now got me ready to come to Florida to try these Henny wings and meet my little internet nephew in person. Jeremy “Jerm” Battles and his wife Kaydian Battles are the owners of RightOn Que BBQ in Tallahassee. And Jerm hopped on the mic to share with his journey from being a teacher to a food trucker and the giant leaps of faith and work that went into it.Over the past 5 years, I’ve learned a lot about what...
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3 years ago
30 minutes

The Food Truck Scholar
From Great Resignation to Big Launch w/ Share Cole of Sincere Saints
All of you are part of The Food Truck Scholar no matter if you’re a listener or guest, but I LOVE when listeners become guests! Shae Cole owner of Sincere Saints in Jacksonville, FL is someone that has listened to the show, went through the process of starting her food truck business at the height of the pandemic, and is continuing to flourish. Today’s episode covers her journey from the Great Resignation to the Big Launch and the steps in between. Plus, we talk about how she has used her foo...
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3 years ago
33 minutes

The Food Truck Scholar
Season 4 Premiere
I know, y'all been wondering where I've been. Well, I got plenty of updates for you!I'm a moderator for the Food and Business Summit!Join sharp like-minded food truck and restaurant owners to develop an ecosystem for success through structure, stability, and security.With years of experience as a consultant and proven track record of success working with the TOP food trucks and restaurants in Los Angeles WFE Consulting wanted to create a space to share knowledge, experience, and resourc...
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3 years ago
50 minutes

The Food Truck Scholar
New Food Truck Bill Proposed in Georgia: Act NOW!!!!
The Food Truck Association of Georgia is working on a bill to help all food truckers in the state. Call Governor Kemp's office TODAY at 404-656-1776. Share this 5 min episode to all you know. This is HUGEOver the past 5 years, I’ve learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book is not only digestible and not designed to...
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3 years ago
7 minutes

The Food Truck Scholar
Introducing Keep Truckin University
Hey hey! Happy New Year! Did you miss me?Since 2019, I’ve been asked if I had courses to help food truck owners who were receiving great information from #TFTSPodcast. After studying, building relationships with and visiting over 500 food trucks across the country— I can now say YES!The Food Truck Scholar is proud to present Keep Truckin University which will be the hub for live and self-paced courses. Our first live virtual course will cover menu creation. Food items are one of the lar...
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3 years ago
4 minutes

The Food Truck Scholar
Season 3 Finale: Looking Back and Looking Ahead
About The ShowWell y’all we have come to the season 3 finale…can you believe it?! I have so much gratitude for everything that has happened this season and today I share some of those moments with you. From reflecting on highlights of the year, to sharing new products and initiatives, to updates on my academic progress, and what to look forward to in season 4, it’s an exciting time!CYBER MONDAY SALENew Book by The Food Truck Scholar- "Before You Launch A Food Truck"Ebook PDF PaperbackKindleAf...
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3 years ago
46 minutes

The Food Truck Scholar
Ghost Kitchens & Catering In Pandemic w/ Miles Robbins of FourFortyFour
Today's ShowWithin the past year, I’ve received more questions about catering and ghost kitchens in particular. While experiences may vary by person and location, today’s guest utilized ghost kitchens to stay open at the onset of covid but shares with us why his restaurant plans will not include ghost kitchens in the foreseeable future.Miles Robbins is the founder of FourFortyFour, a catering service in LA that is positioning itself to one day have a restaurant that will be listed as one of t...
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3 years ago
39 minutes

The Food Truck Scholar
Apartment Complexes & Food Trucks w/ Francesca Delguidice
We’ve heard all about apartment complexes and residential areas that have invited food trucks out to their properties for their residents during and after the height of the Covid pandemic so it’s great to actually speak to the representative of one. Francesca Delguidice is the chief innovation officer Delamerican Real Estate Group for SLX Atlanta and shares why they decided to invite food trucks to the property and share some of her favorites Over the past 5 years, I’ve learne...
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4 years ago
25 minutes

The Food Truck Scholar
Bouncing Back w/ Tonya L. Coleman of Chef TLC
One thing we can all agree on, 2020 changed the world and especially the the food and beverage industry. Food trucks were not immune to that and many questioned if 2021 would a return to the old normal or a continuation of what has become our new normal in society. Tonya Coleman, owner of Chef TLC in Fishers, Indiana asked herself that same question Earlier this year Chef Tonya came back to the podcast to talk about the impact of Covid on not just her business, but opportunities to continue s...
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4 years ago
38 minutes

The Food Truck Scholar
When Customers Become Family w/ Charles Pilot of Fat Charles BBQ
It’s a great day to be from Birmingham, AL because I’m sitting down with one of the hottest food trucks on the area. If you think you got some ride or die customers, I promise Charles Pilot might have you beat. The brother got folks going viral for literally chasing the food truck in street. But for Charles, customers are really family. So today’s episode is all about how he has built a family connection with each person that he encounters as well as his ongoing journey to turn Fat Charles BB...
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4 years ago
1 hour 1 minute

The Food Truck Scholar
New Orleans Food, Music, and Culture w/ Lamount London
When I’m not talking to food truck owners, I love spending time talking to other food truck foodies. And let’s just say I share similar interests and passions with today’s guest.Lamount London is not only a music artist with a culinary background, but is also a food truck foodie, especially in his home of New Orleans. Today we share his journey into the culinary arts, how his passion for food and music go hand in hand, the landscape of New Orleans Cuisine, some of his favorite local trucks an...
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4 years ago
41 minutes

The Food Truck Scholar
Understanding Fraud Protection and Cyberhacking w/ Narissa Saint-Fleur of Impact Island Cafe
As a food truck owner and entrepreneur, scams are everywhere- In person and digital. On Monday, I hosted a free webinar on protecting yourself again in person scams like counterfeit money and quick change schemes through programming led by Regions Bank. It was during that webinar food truck owner Narissa Saint Fleur shared her experience and questions around cyber hacks that led to me doing my own research on the topic and phone call with Narissa earlier today that I’m sharing unedited tonigh...
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4 years ago
49 minutes

The Food Truck Scholar
Caring for Gluten Free Customers w/ Dr. Devin Miles
The words “vegan,” “plant based” and “dairy free” have become buzz words in the food industry, but they often come with misconceptions about what they are and are not. And furthermore, while many of you have become cognizant of serving your vegan customers, you may be leaving out some great customers- those who are gluten-free. Lucky for you, there’s a doctor in the house that knows all about it and is here to explain it all to you.For Dr. Devin Miles, encouraging food trucks to be mindful of...
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4 years ago
53 minutes

The Food Truck Scholar
Journey to Food Truck w/ Romeo Calloway of Pop Ups Mobile Kitchen
Today’s guest has been part of The Food Truck Scholar fam for a while, but we finally got the chance to connect, and hopefully soon I can try some of his wings with orange soda sauce!Romeo Calloway is the owner of Pop Ups Mobile Kitchen in Bear, Delaware and has been steadily growing his brand through pop ups and catering as he works his way to a food truck.In this episode, Romeo shares his experience about navigating the hospitality in the wake of COVID 19 as well as steps and resources he u...
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4 years ago
55 minutes

The Food Truck Scholar
Free Webinar October 18th w/ Regions Bank and More Updates!
Less than 10 episodes remain in season 3– can you believe it?!We’ve had some amazing guests on the show this season and still have a few more stories to bring your way, but today, I felt it was important to update you on some exciting news that’s happening internally that will be great resources for you! Including our collaboration with Regions bank to host a free webinar on Monday October 18thThank you EatOkra for being our Season 3 Sponsor Partners!To signup for the webinar and join our com...
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4 years ago
24 minutes

The Food Truck Scholar
ABOUT THE SHOWIt’s been a minute since the last episode dropped, so we are coming in hot!Today’s guest is Marcus Crawford, co founder and co owner of Bro-ritos. Selected by Parade as one of the top Black owned eateries in the country, Bro-ritos is an award winning brand that started with a food truck and later its first brick and mortar restaurant location serving the NJ and NYC areaMarcus stopped by the show to share with us some of his cheat codes to success that include financial capital, ...