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The Bulldog Behind the Brand: Sauce Boss Pierre-Olivier Drouin on Building Quebec's Firebarns
The Food Professor
20 minutes 45 seconds
3 months ago
The Bulldog Behind the Brand: Sauce Boss Pierre-Olivier Drouin on Building Quebec's Firebarns
In this fiery episode of The Food Professor Podcast, we’re joined at the SIAL Canada food innovation show in Toronto by Pierre-Olivier Drouin, Co-Founder of Firebarns, the Quebec-based hot sauce and condiment sensation. From banker to barbecue boss, Pierre-Olivier shares his entrepreneurial journey, the story behind their beloved bulldog CEO, and the secret to sauces that deliver flavour first, heat second. We explore Firebarns' explosive U.S. growth, product innovation, and how influencer marketing fuels their spicy success.
