Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f6/7a/e9/f67ae943-67a5-af33-db22-e2dc0dbbb4cb/mza_10495233062489225136.jpg/600x600bb.jpg

The Food Professor

Michael LeBlanc, Dr. Sylvain Charlebois

236 episodes

5 days ago

Join Dr. Sylvain Charlebois, Senior Director, Agri-Food Analytics Lab at Dalhousie University in Halifax with host Michael LeBlanc as they look at the hot issues in the food, foodservice, grocery and restaurant industries. We'll discuss proprietary industry and consumer food related research, check out fresh new ideas and talk about half baked strategies. © 2020-2025 M.E. LeBlanc & Company Inc. All Rights Reserved.

All content for The Food Professor is the property of Michael LeBlanc, Dr. Sylvain Charlebois and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts

The Food Professor

16 minutes 10 seconds

4 months ago

Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts

In this special summer bonus episode of The Food Professor Podcast, Michael sits down with Ed Madronich, President of Flat Rock Cellars, live from the Ontario Craft Wineries Conference. Ed shares his journey from wine lover to winery leader, revealing how authenticity, passion, and unpretentious storytelling have built a brand beloved by customers and retailers alike, including Costco. It's a masterclass in wine, retail, and customer connection from a true industry innovator.