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The Flow Lane With Emma Maidment
Emma Maidment
55 episodes
Few seconds ago
Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does. In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last. She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything. You’ll discover: ...
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Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does. In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last. She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything. You’ll discover: ...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/55)
The Flow Lane With Emma Maidment
Ep 55 - Not Just Followers: How to Build a Brand That Sparks Community & Movements
Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does. In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last. She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything. You’ll discover: ...
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3 weeks ago
11 minutes

The Flow Lane With Emma Maidment
Ep 54 - Modern Masculinity, Postpartum Intimacy & Building a Family-Led Business with Tully O’Connor
In this heart-opening and deeply practical episode, Emma sits down with relationship coach and fatherhood guide Tully O’Connor to explore what it really means to be a modern man, partner, and parent. Together, they unpack the often-unspoken shifts that happen after children, from postpartum intimacy and emotional labor to tag-team parenting and balancing two entrepreneurial visions under one roof. Tully shares wisdom on: Redefining masculinity beyond the provider roleNavigating sex and connec...
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1 month ago
1 hour 19 minutes

The Flow Lane With Emma Maidment
Ep 53 - The Shift That Changed How I Sell (and Why You’re Leaving Money & Impact on the Table)
The Shift That Changed How I Sell (and Why You’re Leaving Money & Impact on the Table) Do you avoid selling because you’re scared of sounding pushy or 'too salesy'? You’re not alone and it’s costing you money, clients, and impact. In this episode, I share the exact mindset shift that changed everything for me: selling isn’t about convincing, it’s about serving. When you learn how to sell authentically, you stop leaving opportunities on the table and start creating the freedom-based busine...
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1 month ago
12 minutes

The Flow Lane With Emma Maidment
Episode 52 - Boundaries, Burnout & the Energetic ROI of Saying No
In this solo episode, I’m pulling back the curtain on the season of my life where I said yes to everything, clients, collabs, DMs, last-minute requests.. because I thought that’s what success required. Spoiler alert: it wasn’t. If you’ve ever felt stretched thin, overwhelmed by your own calendar, or resentful of the business you built... this one’s for you. We’ll dive into: ✨ Why boundaries aren’t about walls, they’re about leadership ✨ How to calculate your Energetic ROI (and why it matters...
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2 months ago
12 minutes

The Flow Lane With Emma Maidment
Ep 51 - Redefining ‘Having It All’: Holistic Hustle, Nervous System Business & Building a Brand While Raising a Family - with Dr. Lucy Harvey
In this raw and real episode of my new series - Business, Brand & Babies, I sit down with Dr. Lucy, chiropractor, owner of Total Health Chiropractic and mama, to talk about what it actually looks like to build a business, brand, and family… all at once. We dive into: •What it’s really like running a business with your partner (we don’t hold back) •The power of choice in both motherhood and entrepreneurship •How we both structure our weeks to balance babies + business •Why choosing to work...
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2 months ago
42 minutes

The Flow Lane With Emma Maidment
Ep 50 - Balancing Ambition and Presence: Can You Really Have Both? (solo episode)
Have you ever felt like you had to choose between building your vision and being present for your life? In this honest and empowering episode, I break down the false dilemma of "either/or" and invite you into a new paradigm: both/and. Drawing from my book Find Your Flow, I share my personal journey through burnout, guilt, and the myth of sacrifice and how I discovered a more harmonious way forward. You'll learn: Why balance is a myth and harmony is the goal3 foundational shifts that help ambi...
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3 months ago
9 minutes

The Flow Lane With Emma Maidment
Ep 49 - The 3 rituals that help me run a 6-figure business while being a present parent (and still having space for me).
Let’s be real - building a successful business while raising a family isn’t about “doing it all.” It’s about creating rhythms, rituals, and systems that align with your energy, capacity, and priorities, not hustle culture. In this episode, I’m sharing the 3 rituals that help me run a 6-figure business while being a present parent (and still having space for me): The sacred 90-minute power window I swear byMy end-of-week CEO check-in ritual that keeps me focused (and sane)A simple but powerful...
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4 months ago
11 minutes

The Flow Lane With Emma Maidment
Ep 48 - Behind the Brand: Building a Global Movement with Sarah Jane Perri of Spinal Energetics
In this episode, I sit down with the incredible Sarah Jane Cairo, founder of Spinal Energetics, for a powerful conversation that goes far beyond the modality itself. We explore the real behind-the-scenes of building a global brand: from growing a team and scaling a vision, to navigating visibility and the emotional toll of becoming the face of a movement. Sarah opens up about the personal cost of rapid growth, the systems and structures that support sustainable success, and what it really mea...
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5 months ago
59 minutes

The Flow Lane With Emma Maidment
Ep 47 - Biz Bite: Is Your Brand Bold or Just Blended? Stop tweaking your content and start showing up with unapologetic clarity.
Biz Bite: Is Your Brand Bold or Just Blended? Let’s get honest, your brand might be beautifully curated, but is it memorable? In a world full of lookalike content and watered-down messaging, blending in is one of the biggest threats to your business growth. In this bite-sized solo episode, I’m breaking down: The difference between bold brands and forgettable ones3 subtle signs you’re blending in (and don’t even realize it)A powerful on-air branding clarity exercise to help you stand out insta...
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6 months ago
17 minutes

The Flow Lane With Emma Maidment
Ep 45 - You’re Not Lazy, You’re Just Unstructured: Systems for Soulpreneurs (solo episode)
You’re Not Lazy, You’re Just Unstructured: Systems for Soulpreneurs If you’ve ever felt like you’re dropping the ball, procrastinating important tasks, or wondering why you can’t seem to stay consistent in your business… this episode is your permission slip to stop shaming yourself and start structuring your business around your energy - not against it. In this solo episode, I share the exact systems and rituals I use to run a 6-figure brand while raising kids, staying present, and avoiding b...
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6 months ago
11 minutes

The Flow Lane With Emma Maidment
Ep 45, Owning Your Voice, Building Your Brand & Finding True Purpose with Dan Ballard
In this powerful episode, I sit down with Dan Ballard, personal mentor, TEDx speaker, and global communication expert, to talk about what it really takes to build inner confidence, align with your purpose, and create a brand that leaves a lasting legacy. With over 14 years of international experience helping individuals and organisations uncover their authentic voice, Dan shares his personal story of hitting rock bottom and the courageous journey that took him from breakdown to the TEDx stage...
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6 months ago
1 hour

The Flow Lane With Emma Maidment
Ep 44 - Biz Bites: The Price Of Visibility And That Time The Internet Called Me Ugly in 8 Different Languages…
Ever held back from sharing your story because you were afraid of what people might say? I get it. Years ago, I wrote a deeply personal article about how I healed my acne and PCO naturally. I never expected it to go viral—let alone be translated into 8 languages. But what came next was an unexpected lesson in visibility… and the brutal reality of the internet. The comment section? BRUTAL. The DMs? Life-changing. In this episode, I dive into: ✨ How my story spread worldwide (and what ha...
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7 months ago
18 minutes

The Flow Lane With Emma Maidment
Ep 43 - Using Astrology to Align with Your Soul’s Purpose & Unlock Your True Potential with Luke Balcke
In this episode, I sit down with Luke Balcke, an astrologer, energy healer, and past life regression practitioner, to explore how astrology can be used as a powerful tool to navigate life’s biggest transitions. Luke has spent nearly a decade mastering traditional Western astrology, helping clients understand the patterns and cycles shaping their lives. From decoding astrological predictions for the rest of the year to uncovering the truth about Saturn returns, we dive deep into how astrology ...
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7 months ago
1 hour

The Flow Lane With Emma Maidment
Ep42- Optimise Your Life: Yoga, Philosophy And The Business Of Teaching It with Eoin Finn
Yoga, philosophy, somatic healing, understanding your why, the business of yoga, dedication and gritt are just SOME of the topics we dive into in this episode.. I’m joined by Eoin Finn, a globally celebrated yogi, surfer, thought leader, and founder of Blissology. Since 1989, he’s been carving a unique path through yoga, philosophy, physiology, and movement—blending soulful science with yogic wisdom in a way that’s refreshingly down-to-earth. He’s been named One to Watch by Oprah, and h...
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8 months ago
1 hour 5 minutes

The Flow Lane With Emma Maidment
Ep 41 - Biz Bites: Authenticity vs. Oversharing. A Personal Brand vs. A Personal Blog
Today, we’re diving into a topic that so many personal brands and service-based entrepreneurs struggle with: How to be authentic without oversharing.Because let’s be real - there’s a fine line between using Instagram as a business tool and turning it into a personal blog that just gets likes from your friends.In this episode, we’re going to break it all down:✨ The difference between a personal blog and a personal brand✨ How to share your life in a way that builds impact and income✨ The bigges...
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9 months ago
7 minutes

The Flow Lane With Emma Maidment
Ep, 40 - The Power of Owning Your Story: Mark Filipelli on Authentic Entrepreneurship
In today’s episode, I’m joined by Mark Filippelli, an entrepreneur and hospitality powerhouse who has co-owned and operated 18 hospitality venues since the age of 25.Mark is the creative mind behind the multi-award-winning and Instafamous plant-based restaurant, Matcha Mylkbar, where the world’s first trademarked vegan egg was invented. He’s also just released his new part-autobiography, part-cookbook, This Cookbook is a Huge Missed Steak.In this episode, we dive into:✨ Mark’s journey from la...
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9 months ago
44 minutes

The Flow Lane With Emma Maidment
Ep, 39: Biz Bites - How Personal Branding Saved My Business When 2020 Happened
Want the free guide to building an authentic personal brand? Get it hereWhat if I told you the key to surviving- no, thriving - in uncertain times isn’t just hard work or luck, but the strength of your personal brand? That’s exactly what I discovered in 2020 when I lost everything I’d built practically overnight… and somehow managed to turn it all around.This is a super vunerable episode of The Biz Bites series. Where I share my journey to stepping into the online space, what I wish I knew, w...
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9 months ago
12 minutes

The Flow Lane With Emma Maidment
Ep 38, Building a Life of Purpose as a Single Mama and Entrepreneur with Rachel Maksimovic
In today’s episode, I chat with my dear friend Rach, host of the Mothering On My Own podcast, about all things solo parenting.Rach has been a single mama since the moment her son was born, balancing the challenges of running her own marketing business while navigating the unique journey of solo motherhood. With honesty and authenticity, she shares the struggles and triumphs of single parenthood, the resilience she’s discovered along the way, and the power of rewriting her own story.Through he...
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10 months ago
1 hour 8 minutes

The Flow Lane With Emma Maidment
Ep 37, Leadership, Legacy, and Life Lessons with Paul Roos
In today’s episode, I’m joined by sporting legend Paul Roos.Paul is a highly regarded and respected leader specialising in leadership, culture, and behaviors. As an ex-professional AFL player and Premiership-winning AFL coach, Paul brings a wealth of experience and wisdom on what it takes to inspire teams and individuals to perform at their best.Beyond the sporting arena, Paul runs his own business, Performance by Design, and is a renowned corporate speaker, television host, columnist, and au...
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10 months ago
54 minutes

The Flow Lane With Emma Maidment
Ep 36: Biz Bites - From Chaos To Clarity
Welcome back to The Flow Lane! Today, we’re diving into a topic that’s close to my heart - how to create offers and build your business from a place of alignment rather than chaos.If you’ve ever felt the pressure to launch something just because you ‘should,’ or struggled with knowing if an idea truly fits your personal brand, this episode is for you.We’ll talk about:why not every idea needs to be an offerhow to test your ideas before launchingwhy building from alignment strengthens your bran...
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11 months ago
17 minutes

The Flow Lane With Emma Maidment
Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does. In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last. She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything. You’ll discover: ...