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The Fitcarma Podcast
Barry & Shay Kostabi: Brand Strategist + Experience Designer
220 episodes
5 days ago
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.
Show more...
Fitness
Business,
Careers,
Health & Fitness
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All content for The Fitcarma Podcast is the property of Barry & Shay Kostabi: Brand Strategist + Experience Designer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.
Show more...
Fitness
Business,
Careers,
Health & Fitness
Episodes (20/220)
The Fitcarma Podcast
FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
1 month ago
48 minutes 11 seconds

The Fitcarma Podcast
FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
2 months ago
1 hour 1 minute 35 seconds

The Fitcarma Podcast
FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
2 months ago
1 hour 22 minutes 23 seconds

The Fitcarma Podcast
FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
3 months ago
1 hour 3 minutes 34 seconds

The Fitcarma Podcast
FCM217: If They’re Not Showing Up, That’s On Us: Why the Real Problem Isn’t Motivation—It’s Conversion
3 months ago
38 minutes 54 seconds

The Fitcarma Podcast
FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead
4 months ago
49 minutes 30 seconds

The Fitcarma Podcast
FCM215: The North Star: The Secret to Building a Brand That Grows With You
4 months ago
36 minutes 22 seconds

The Fitcarma Podcast
FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
5 months ago
47 minutes 41 seconds

The Fitcarma Podcast
FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences
6 months ago
48 minutes 26 seconds

The Fitcarma Podcast
FCM212: The Fear That's Silently Sabotaging Your Studio’s Brand
6 months ago
38 minutes 40 seconds

The Fitcarma Podcast
FCM211: A New Era, and a Game-Changing Challenge for Instructors
6 months ago
39 minutes 13 seconds

The Fitcarma Podcast
FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
1 year ago
37 minutes 4 seconds

The Fitcarma Podcast
FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need
1 year ago
32 minutes 39 seconds

The Fitcarma Podcast
FCM208: How To Sell Out Your Classes & Become A Sought-After Experience
1 year ago
35 minutes 38 seconds

The Fitcarma Podcast
FCM207: From Chaos To Consistency: Why Structured Programming is Essential for Studios & Instructors
1 year ago
44 minutes 33 seconds

The Fitcarma Podcast
FCM206: The Power of MVC: The Path to Addictive Fitness Classes
1 year ago
37 minutes 23 seconds

The Fitcarma Podcast
FCM205: The Game-Changer: How to Overcome Your Biggest Obstacle to Success
1 year ago
25 minutes 56 seconds

The Fitcarma Podcast
FCM204: Why You're Not Selling Out Your Classes (& What To Do About It!) Audiobook Version
1 year ago
22 minutes 9 seconds

The Fitcarma Podcast
FCM203: Learn What 'Era' of Your Fitness Career You Are In... And What It Means For Your Growth
1 year ago
29 minutes 39 seconds

The Fitcarma Podcast
FCM202: Why Most Group Fitness Marketing Fails: Understanding Strategy vs. Tactics
1 year ago
12 minutes 38 seconds

The Fitcarma Podcast
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.