The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
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The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
From Viral Content to Household Brand: Ivor Xian on Building Hygr and Mastering Content Marketing | The Female Founded Series
The Female Founded Series
49 minutes
1 year ago
From Viral Content to Household Brand: Ivor Xian on Building Hygr and Mastering Content Marketing | The Female Founded Series
In this episode, we dive deep into the journey of Ivor Xian, co-founder of HYGR.MY, a Malaysian household brand renowned for its natural deodorants and tinted lip balms. Discover how Ivor leveraged her content marketing expertise to achieve viral success on TikTok and build a loyal customer base. We explore the challenges and triumphs of starting a business from scratch, the art of creating products that solve real problems, and the secrets behind Ivor's viral content strategies. Whether you're an aspiring entrepreneur or a content creator looking for inspiration, this episode is packed with insights on building a brand, going viral, and leading with passion.
HIGHLIGHTS
The inspiring story of how Hygr started, driven by personal problems and a passion for natural ingredients.
Strategies for identifying market gaps and creating problem-solving products.
The pivotal moment when an 8-second TikTok video of their lip balm went viral.
How Hygr leverages social media to grow their brand and engage with their audience.
Growing the team and fostering a strong company culture
Advice for aspiring female entrepreneurs on starting and growing their own businesses.
Links:
Ivor Xian Instagram: https://www.instagram.com/ivor_xianz/
Ivor Xian Tiktok: https://www.tiktok.com/@ivor_xianz
Hygr Instagram: https://www.instagram.com/hygr.my/
Hygr Tiktok: https://www.tiktok.com/@hygr.my
https://hygr.my/
Follow Us
Yasmin Shahira: @yasminshahira
The Female Founded Series: @femalefoundedseries
The Female Founder Academy: @thefemalefounderacademy
www.thefemalefounderacademy.com
Audio+: @myaudioplus
Let us know if you enjoy this episode by tagging us on our social media!
The Female Founded Series
The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
