Rhiannon-Amber - The Equestrian Business Specialist
78 episodes
5 months ago
If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you. I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity. In this episode, I’ll show you: Why yo...
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If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you. I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity. In this episode, I’ll show you: Why yo...
Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1
The Equestrian Business Podcast
19 minutes
6 months ago
Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1
Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide! In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.” We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile. If you’ve ever thought “I don’t wan...
The Equestrian Business Podcast
If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you. I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity. In this episode, I’ll show you: Why yo...
