If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you. I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity. In this episode, I’ll show you: Why yo...

IT'S BACK! The 90 day sales planner is back and free for the entirety of June! If you’re showing up, posting, maybe even launching — but the sales just aren’t landing this episode is for you. I’m exploring the real reason your marketing isn’t converting and why it’s not your pricing, your content, or your mindset. It’s that no one ever gave you a clear, practical structure for building a sales plan that actually works. In this episode, I’ll walk you through: Why your marketing feels lik...

If marketing your business feels harder than it should, you’re not alone and you’re definitely not lazy, you're not bad at your job or bad at business. In this final episode of the Brain-Friendly Marketing series, I’m flipping the script. We’ve spent 6 episodes talking about how to make your marketing easier for your customer/client’s brain to process. Now we’re talking about your brain, as a business owner. This one’s for you if you feel like you’re constantly playing catch-up, second-guessi...

You’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on? Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but still not take the next step. (And no, it’s not just about your pricing.) You’ll learn how the prefrontal cortex and amygdala work together to keep your potential clients in “freeze mode” when your marketing feels overwhelming, vague, or too mentally demandi...

The neuromarketing series: In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your audience’s brain to engage with If you’re an equestrian business owner and you feel like your content isn’t converting, this episode is going to change how you approach everything from Instagram posts to calls-to-action. You're going to understand the ...

Have you ever seen someone stub their toe and flinched on their behalf? This happens because of what we call mirror neurons! Mirror neuros play a big role in marketing, especially when it comes to making people feel seen, heard and understood. In this episode of Brian Friendly Marketing, we're talking all about how you can use mirror neurons in your content and copy writing to make people feel seen and build trust and the "me too!" effect. 🧠 In This Episode, You'll Learn: What are...

In this episode, we'll explore the psychology of trust. Trust underpins every sale you've ever made (or lost) So how do you create trust in marketing without being the loudest most extroverted person in the room? Building trust is so important in a high emotion industry like the equestrian world. Trust is a core fundamental surrounding our horses and the equine industry. 🧠 In This Episode, You'll Learn: 1. How trust and safety are neurologically intertwind Does your marketing make people fee...

If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it! In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020. We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands. Whether you’re burnt out, baffled by your metrics, or just sick of doin...

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide! In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.” We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile. If you’ve ever thought “I don’t wan...

This might just be my favourite episode yet! I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fast-moving industry. Cavago is like Airbnb meets booking.com but also a management software for your equine business... From lessons to retreats, experiences to livery—you can list your services or book unforgettable riding experiences around the world. ...

If your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death. In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall—so you can position your equestrian business in a way that sticks in your audience’s mind long after they’ve scrolled past. Here’s what we’ll cover: 🧠 The Science of Memory – How the brain decides what’s worth remembering (and why most businesses fail at this). 👀 Attention vs. Reten...

Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought? In this episode, we’re diving into the neuroscience of urgency, persuasion, and decision-making—breaking down what makes a buyer say “HELL YES!” and how you can ethically tap into that psychology in your marketing. By the end of this episode, you’ll have actionable strategies to make your business irresistible—so...

Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz Ormesher Trade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world? In this episode, I’m joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and ...

"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smartest things you can do—and how it can save you time, money, and a whole lot of stress down the road. I’ll walk you through the concept of a pre-mortem and how it helps you prepare for challenges before they happen, turning potential failures into opportunities for...

Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sign of a poorly run business—not entrepreneurial success—and how you can build a sustainable business that works for you, not the other way around. Whether you’re running an equestrian business or just trying to keep your sanity intact, this episode is ...

Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking down why the right investments—whether it’s in technology, training, or expert help—can lead to long-term growth and profitability. Here’s what I’ll cover: •Why strategic spending isn’t about throwing money at problems—it’s about solving them for good. •...

Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian business. In this episode, we delve into: •Setting Intentions for 2025: Learn how to define clear, actionable goals that align with your vision. •Prioritising Tasks: Discover techniques to identify and focus on activities that drive the most impact. •Overcoming Overw...

When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them. Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management. In this episode, I break down: ✨ The pricing strategies we implemented to reflect her true value. ✨ How we refined her messaging to con...

If you live int he UK, you've probably seen the budget and potentially feel a little confused by it. Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax efficient, how the budget changes will affect you and what you can do to save more money in your business. We'll cover all sorts from pensions to savings, to business! If you'd like to get in touch with Ceandice to discuss how she can help you with you...

In this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who offers both luxury carriage rides and carriage driving lessons. Together, we dive into strategies for effectively reaching two very different client bases and making each service stand out. Listen in as we tackle key challenges like defining ideal clients, crafti...