In this episode of The Entrepreneurial Esthetician, Katrina sits down with Kiana Buzza, Brand Marketing Manager at Bushbalm, to dive into the glow-up story behind one of the most iconic skincare brands in the industry. From humble beginnings in Ottawa to becoming a international name in post-wax skincare, Kiana shares on how Bush Balm started, marketing tips and tricks for estheticians, and how to survive your next trade show.
Kiana isn’t just a marketing pro — she’s one of the OGs who helped build the Bush Balm brand from the ground up. Katrina and Kiana also get real about what it takes to stand out in a competitive beauty market, how to build authentic connections with your clients and community, and how to turn every opportunity (even the chaotic ones) into growth.
If you’re an aspiring esthetician, beauty professional, or entrepreneur, this episode will give you major insight and hopefully some inspiration.
✨ Tune in and learn how to grow your beauty brand, market with confidence, and master your next trade show like a pro.
In this episode:
00:00:00 - Introduction
00:00:22 - Personal Connection
00:02:42 - Early Days & Dragon’s Den Story
00:05:26 - Customer Impact & Community
00:08:48 - Products & Limited Editions
00:12:13 - Marketing Support for Estheticians
00:16:17 - Team Culture & Company Growth
00:21:44 - Networking & Community Events
00:23:19 - Trade Shows & Marketing Strategies
00:29:44 - Lightning Round: Favorites & Tools
00:33:18 - Closing