You believe in your work with every cell in your body—until it’s time to market it. Then you freeze, overthink, stall, water it down, or avoid it altogether…and beat yourself up later. You’re not broken, bad at business, or missing the magic strategy. Marketing feels so personal because it is personal—it brushes up against identity, worth, and your deepest fear of being misunderstood or dismissed. In this episode, I call out the specific hangup for each Enneagram type and give you the exact edge to move through it—so you can finally show up in a way that lands. What You’ll Learn in This Episode:
- Why marketing doesn’t “break” you—it exposes you (and your wiring).
- The core marketing hangup for each of the nine Enneagram types.
- The velvet-hammer truth that cuts through perfectionism, second-guessing, and hiding.
- Your personalized EDGE move—the contrary action that builds confidence and consistency.
- How to market with clarity, courage, and precision without sanding down your magic.
Key Takeaways (by Type):
- Type 1 – The Reformer
Hangup: Won’t release until it’s flawless; polish past the moment.
Edge: Progress beats perfection—ship it messy. Your “subpar” is most people’s excellent. - Type 2 – The Helper
Hangup: Hides offers behind serving; fears marketing is selfish.
Edge: Marketing is service. If they don’t know, you can’t help. - Type 3 – The Achiever
Hangup: So polished you feel untouchable; performing > connecting.
Edge: Humanity builds trust. Share the story behind the success—real, not manipulative. - Type 4 – The Individualist
Hangup: Resists structure; waits for the muse; inconsistent output.
Edge: Structure is the container that lets your creativity breathe. Put a system around your art. - Type 5 – The Investigator
Hangup: Over-research, hoard, “not ready yet”—the work never leaves your head.
Edge: Share before you’re ready. Clarity comes through action, not more data. - Type 6 – The Loyalist
Hangup: Second-guesses every word; over-proofing dilutes the message.
Edge: Anchor in your why, not guarantees. Hit publish while you still feel the tremble. - Type 7 – The Enthusiast
Hangup: Starts 100 ideas; doesn’t stick; trust erodes in the chaos.
Edge: Discipline creates freedom. Choose one lane and finish the arc. - Type 8 – The Challenger
Hangup: Holding back power so you’re not “too much”; or refusing to promote at all.
Edge: Lead boldly with intention and integrity. Don’t pull your punches—direct lands. - Type 9 – The Peacemaker
Hangup: Softens edges to avoid standing out; tries to please everyone and reaches no one.
Edge: Your voice matters. Take up space; be specific and a little polarizing on purpose.
Quotes That Landed in My Bones:
- “Marketing doesn’t break you—it exposes you.”
- “Perfect content that never gets shared changes zero lives.”
- “What protects you can also paralyze you if it runs the show.”
Try This This Week (Your EDGE Move):
Notice your hangup the moment it shows up—and take the opposite action in real time. Hit publish at 80%. Make one clear ask. Choose one offer and promote it for seven days straight. Your courage—not another template—is what converts. Call to Action:
