You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to: 1. Get more than your share of inquiries 2. Retain your current athletes as much as possible 3. Refresh your front end systems and be prepared fo...

In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/ Website | Follow Michelle on IG

In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/ Website | Follow Michelle on IG

When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place… 🏊🏻‍♀️ They come for accountability to do more but they actually need to do less 🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset 🏃🏿‍♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runs Typically, it’s the LAST thing they would personally do....

Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 key ways to get into that flow state again with coaching and how to stay there. On July 25th I will be presenting a brand new masterclass...

In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you do something about them so you can increase your impact by helping more athletes. I referenced the 8 Content Types for Endurance Coaches Reb...

In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that understands they are normal and almost have nothing to do with you! If you liked this episode, I would love to hear about it. Send me a message on IG...

What matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you! Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond! Let me know what you think, send me a DM at CoachMichelleLake on IG! Website | Follow Michelle on IG

Admittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode! What's changed in our sports in the last few years? Why are people leaving? How has the formation of community changed in the last 5-10 years? All things I ponder on this episode. Website | Follow Michelle on IG

As much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts. Have you left a review? They are HUGE in helping our a small business like mine reach more coaches and athletes like yourself. Thank you! Website | Follow Michelle on IG

This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? The Dream to 6 is open for just a few more weeks before we close for the summer. If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more...

Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events! Even if you are newer - this is the kind of episode you want to listen to so that you can be ready when it's time for this strategy! If you listened to this episode and your mind was blown about all the cool things you can ...

So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!! The Dream to 6 is open for just a few more weeks before we close for the summer. If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athle...

Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think! Website | Follow Miche...

In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake. Website | Follow Michelle on IG

Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them. Here are the seasons of your business as relates to our programs at Coach Michelle Lake: Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. Season 2: Gaining experience, building t...

In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery! Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete w...

In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance! Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share a...

In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching! Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts...

Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off. Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members....