In this episode of the EmpowerMoms Podcast, Alex and Chauntelle sit down with Erica, founder of Bear and Fox Apparel, to talk about the highs, lows, and lessons of building a brand rooted in family, outdoor lifestyle, and local manufacturing.

What started during maternity leave quickly evolved into a meaningful business—one that launched just before COVID-19 and had to adapt fast. Erica shares how she navigated uncertainty, leaned into online business opportunities, and built strong relationships with local manufacturers to bring her vision to life.

She also gets candid about the mental health challenges of entrepreneurship, the importance of support systems, and how running a business fits into family life. From encouraging kids to play outdoors to designing pieces that are made to last, Erica’s story is equal parts inspiring and practical for moms balancing big dreams with everyday realities.

✅ Key Takeaways
✅ Erica launched Bear and Fox Apparel during her maternity leave, taking a leap of faith.
✅ Building an online business gave her resilience through the pandemic.
✅ Supporting local manufacturing and suppliers is a non-negotiable for her brand.
✅ Quality over quantity is key—timeless, durable pieces matter more than fast fashion.
✅ Social media is a powerful tool, but it comes with its own challenges.
✅ Mental health and having a solid support system are crucial for entrepreneurs.
✅ Family and business can coexist—if you embrace balance and flexibility.
✅ Encouraging kids to play outside is at the heart of Bear and Fox Apparel’s mission.

✨ Want to support Erica’s journey and shop her collection? Visit bearandfoxapparel.ca to explore thoughtfully made clothing that celebrates the outdoors, family, and slow fashion.

Chapters

00:00 The Birth of Bear and Fox Apparel

00:10 The Importance of Local Manufacturing

01:04 Building Relationships in Business

03:45 The Evolution of Branding and Marketing

06:23 Product Development and Quality Control

08:43 The Journey of Growth and Adaptation

11:09 Future Plans and Aspirations

23:56 Navigating Business Challenges

26:49 The Emotional Rollercoaster of Entrepreneurship

27:46 The Importance of Support Systems

30:29 Balancing Family Life and Business

32:20 The Role of Social Media in Business

34:28 Authenticity and Community Engagement

38:11 Exploring the Outdoors: A Family Affair

41:18 Personal Growth Through Business

44:02 Encouraging Kids' Independence and Exploration

47:46 The Future of Work and Entrepreneurship