In this episode of the EmpowerMoms Podcast, Alex and Chauntelle chat with Sarah, the creative force behind Timberwood Designs, about how a small idea turned into a thriving business built on creativity, community, and connection.
What started as a passion project during COVID-19 has grown into a beautiful custom design brand known for its handcrafted name signs and personalized pieces that tell a story. Sarah opens up about the early days of juggling teaching with running a business, the lessons she’s learned about social media and influencer marketing, and how family life intertwines with entrepreneurship.
This episode is full of real talk about growth, balance, and building something meaningful—even when life feels chaotic.
✅ Key Takeaways
✅ Timberwood Designs began during the pandemic as a creative outlet that quickly grew into a full-time business.
✅ Influencer partnerships and organic marketing helped boost visibility and sales.
✅ Social media is a powerful storytelling tool for small businesses.
✅ Balancing teaching, parenting, and running a business requires flexibility and support.
✅ Every order has a story—personal connections inspire creativity.
✅ Community engagement plays a huge role in long-term success.
✅ Custom products allow families to bring personal memories to life.
✅ Building a brand takes consistency, patience, and genuine connection.
✨ Tune in for a cozy, inspiring chat about creativity, community, and chasing purpose one design at a time.
🎧 Listen now wherever you get your podcasts!
Connect with your hosts on Instagram: @realtoralexward | @chauntellemolfeserealtor
Chapters
00:00 The Birth of Timberwood Designs
01:33 Navigating the Challenges of a Small Business
06:45 Balancing Teaching and Entrepreneurship
12:25 The Role of Social Media in Business Growth
16:07 Influencer Marketing: Strategies and Experiences
22:13 Customer Engagement and Unique Orders
26:00 Product Development and Customization
31:59 Community and Family Involvement
39:33 Future Aspirations and Work-Life Balance