Building a Brand, One Custom Order at a Time

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The EmpowerMoms Podcast

Village Realty Team

187 episodes

2 days ago

Welcome to “The EmpowerMoms Podcast,” the podcast for busy moms who are navigating the challenging yet rewarding journey of running their own businesses while balancing the demands of family life. In each episode, you’ll hear stories from real business owners who share their journeys with us, lessons learned, and the support systems that helped them thrive. Whether you own booming business or are considering starting one, join us for candid conversations over a casual coffee about overcoming challenges, building support systems, and breaking free from mom guilt. Tune in to hear how we dive into the nitty-gritty of entrepreneurship and motherhood, discover practical parenting ideas, and learn how successful women run their businesses. It's time to unplug from the overwhelm and boldly embrace the incredible adventure of being a business owner and mom, so subscribe to "The EmpowerMoms Podcast" and join our community of empowered women.

Entrepreneurship

Business

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Entrepreneurship

Business

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Building a Brand, One Custom Order at a Time

The EmpowerMoms Podcast

56 minutes 15 seconds

2 weeks ago

Building a Brand, One Custom Order at a Time

In this episode of the EmpowerMoms Podcast, Alex and Chauntelle chat with Sarah, the creative force behind Timberwood Designs, about how a small idea turned into a thriving business built on creativity, community, and connection.

What started as a passion project during COVID-19 has grown into a beautiful custom design brand known for its handcrafted name signs and personalized pieces that tell a story. Sarah opens up about the early days of juggling teaching with running a business, the lessons she’s learned about social media and influencer marketing, and how family life intertwines with entrepreneurship.

This episode is full of real talk about growth, balance, and building something meaningful—even when life feels chaotic.

✅ Key Takeaways
✅ Timberwood Designs began during the pandemic as a creative outlet that quickly grew into a full-time business.
✅ Influencer partnerships and organic marketing helped boost visibility and sales.
✅ Social media is a powerful storytelling tool for small businesses.
✅ Balancing teaching, parenting, and running a business requires flexibility and support.
✅ Every order has a story—personal connections inspire creativity.
✅ Community engagement plays a huge role in long-term success.
✅ Custom products allow families to bring personal memories to life.
✅ Building a brand takes consistency, patience, and genuine connection.

✨ Tune in for a cozy, inspiring chat about creativity, community, and chasing purpose one design at a time.

🎧 Listen now wherever you get your podcasts!

Connect with your hosts on Instagram: @realtoralexward | @chauntellemolfeserealtor

🛒 🪵 Explore Timberwood Designs and find something custom made for your home.

Chapters

00:00 The Birth of Timberwood Designs

01:33 Navigating the Challenges of a Small Business

06:45 Balancing Teaching and Entrepreneurship

12:25 The Role of Social Media in Business Growth

16:07 Influencer Marketing: Strategies and Experiences

22:13 Customer Engagement and Unique Orders

26:00 Product Development and Customization

31:59 Community and Family Involvement

39:33 Future Aspirations and Work-Life Balance