In this solo episode, Justin breaks down the crucial difference between being a true entrepreneur and simply being a self-employed nurse practitioner. Too many NPs start businesses that end up owning them, trading time for money with no end in sight. Justin dives into how to build a business that actually works for you, not one that drains your time, energy, and freedom. Learn how to think like an entrepreneur, calculate the return on both your money and your time, and why reinvesting s...

Are you ready to break free from the grind? Join Justin as he chats with Christopher, a seasoned family nurse practitioner making the leap from high-volume primary care to launching his very own men's health and weight loss clinic. This episode dives deep into the challenges and mindset shifts required to move from employee to business owner. Christopher opens up about his battle with analysis paralysis and shares his struggles in building a practice from scratch. Justin delivers no-nonsense,...

Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt. Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, org...

In this solo episode, Justin dives deep into a topic that many nurse practitioner entrepreneurs overlook: investing and building a strong financial portfolio as your practice grows. Justin explains why letting cash sit in your business account is a wasted opportunity and walks you through smart strategies to make your money work for you. From determining the right emergency fund for both your personal and business finances to opening a brokerage account and investing in growth and passive inc...

If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore. Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, pepti...

Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice. We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters. We also dig into...

If you want to build a business that works for you—not one that runs you into the ground—you’ve got to master the art of wearing two completely different hats: the clinician and the business owner. In this solo episode, Justin breaks down the critical distinction between the two roles and why blending them during your day will burn you out and stunt your growth. Listen to find pearls about time blocking, mindset shifts, managing boundaries, and why it’s okay to be a hard-ass when it comes to ...

Are you ready to make the leap from employee to entrepreneur? This week on The Elite NP Show, we sit down with Candice, a family nurse practitioner with nearly a decade of primary care experience, who’s gearing up to launch her very own wellness practice focused on hormone replacement therapy and weight loss. Discover how to leverage your existing knowledge and skills to carve out new opportunities, even in regulated industries. We’ll walk you through practical strategies for navigating a non...

Pending

Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field. Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experi...

When passion isn’t profitable, you’ve got tough choices to make Episode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won’t pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here’s the hard truth: we show why doubling down on something just because you want it to succeed won’t make the numbers work. We pull apart what’s actually working for Johan...

In this episode, we explore Laura’s journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions. Justin talks to Laura about how the right team can make or break your trajectory and why it’s critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or st...

In this episode, we explore Abby’s inspiring journey as a soon-to-be nurse practitioner with a bold plan to open her own practice before even graduating. At just 28, Abby is proving that you don’t need decades of experience to succeed in the world of niche wellness services like weight loss and HRT. We discuss why these kinds of practices are accessible even to new grads, the basic clinical skills that really matter, and how confidence and smart decision-making can make all the differen...

In this episode, we explore Ciara’s journey—an experienced FNP who has built a virtual wellness practice centered around weight loss and hormone replacement therapy, with functional medicine on the horizon. Despite minimal marketing and a part-time approach, her business has grown organically from $20K in year one to over $100K in year two—all while juggling motherhood and a new pregnancy. Now, she’s looking to take things to the next level without pouring more of herself into it. This conver...

Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s. Key takeaway: Don’t throw away a profitable service—build alongside it. Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the...

In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don’t walk away from it. Even if it’s not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can free herself up to focus on the things she does want to pursue. Bottom line: you don’t have to love ...

In this episode, Justin dives into a high-level conversation about business growth, risk-taking, and building something big—before you feel “ready.” Today's guest is Alex an RN who isn’t letting titles or timing hold her back. She’s taking smart, strategic steps to scale her practice now, while she works toward her NP license. From hiring providers and working with a medical director to setting up protocols and investing in her future, she’s proof that you can build as you go. If you’ve ever ...

In this episode, Justin speaks with Vince, a psychiatric Nurse Practitioner in the early stages of launching his private practice. Like many new business owners, Vince is navigating common challenges—gaining traction, getting found online, and balancing startup costs. Together, they explore simple, effective steps to help Vince move forward without being overwhelmed. From finding the right space for a Google listing to staying focused on what truly matters, Justin reminds Vince—and all of us—...

In this episode, Justin sits down with Mercy, an FNP working full-time in oncology while launching her new practice offering TRT, weight loss, and IV infusion services. Like many new entrepreneurs, she’s eager to grow and attract more clients—but growth takes time, and patience is key. Justin and Mercy discuss why having a strong foundation is crucial when starting a business. Instead of constantly chasing new ideas, it’s important to focus on refining what you already offer and allowing your...

In this episode, Justin is joined by Kary, an FNP launching her med spa and women’s health practice while balancing a job and deciding between cash-based or insurance billing. With so many decisions ahead, it’s easy to get caught up in trying to create the perfect setup—but Justin reminds Kary of an important lesson: you don’t have to reinvent the wheel. They discuss the power of using what’s already in front of you—whether it’s existing referral networks, available resources, or insurance op...