When design and communication teams come together, creativity can either collide or connect. In this episode of The Effectiveness Gap, Ernst-Jan Koomans from Onbewolkt & 25 Graden and Bianca Faaij from Cortina join Nike Stellamans and Marcel Verhaaf to explore how all parties can bridge the gap between these two powerful disciplines and make magic happen.
We unpack why design and communication often operate in silos and how to turn friction into flow. From defining shared objectives to managing creative egos, Ernst-Jan and Bianca share how leadership, timing, and mutual respect can transform the most challenging collaborations into brand magic.
You’ll also hear how design and communication work to different rhythms: design builds the long-term brand foundation, while communication drives short-term impact. The key? Orchestrating both so every message reinforces the brand story. If you’ve ever felt the tension between “creative freedom” and “marketing reality,” this episode is for you. To learn more about a new perspective on the design process for brands and packaging, visit wegiveperspective.com or follow us on LinkedIn.
The Effectiveness Gap is a podcast series of 10 episodes by Perspective, exploring every step that can make the design process for brands and packaging more effective. Every week, a new episode.
This podcast series is created and produced by Perspective, and hosted by Nike Stellamans and Marcel Verhaaf. Recording, editing and mastering by De Podcastexpert.