Let’s be honest: writing a briefing can be a nightmare.

Too short and it leaves the team guessing. Too long and you’re flooded by unnecessary details and nobody reads it. Yet the briefing is supposed to be the most important document in the design process.

So… what actually makes a briefing “good”?

For Episode 2 of The Effectiveness Gap, we put this tricky question to Meike ter Braak and Meike van Es-Vriesendorp, founders of Denk Lente. They’ve made it their business to help organisations get organised, cut through the noise and write better briefings.

Their insights might just change the way you start your next project.

To see a new perspective on the design process for brands and packaging, visit ⁠wegiveperspective.com⁠ or follow us on LinkedIn.

The Effectiveness Gap is a series of 10 episodes in which we look at all aspects that can increase the effectiveness of a design process for brands and packaging.

This podcast series is created and produced by Perspective, and hosted by Nike Stellamans and Marcel Verhaaf. Recording, editing and mastering by De Podcastexpert.