1. The Conductor with Bas Smit

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e3/e3/e6/e3e3e6ad-3193-ad1e-391d-4a87ad062944/mza_17259133979895755009.jpg/600x600bb.jpg

The Effectiveness Gap

Perspective

8 episodes

4 days ago

Perspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process. In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG. Through conversations with brand owners, experts and partners in the process they look for opportunities to learn. With these podcasts they aim to challenge current practices and start more open exchanges to do better. www.wegiveperspective.com

Marketing

Business

RSS

All content for The Effectiveness Gap is the property of Perspective and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44422742/44422742-1758040238469-0a46aa36b763.jpg

1. The Conductor with Bas Smit

The Effectiveness Gap

27 minutes 1 second

1 month ago

1. The Conductor with Bas Smit

The design process is hopelessly ineffective!

Where to start to get more out of your effort and investments for your new brand and packaging?

We start this series with Bas Smit, Founder & CEO of ELIX Nutraceutical. As former senior leader in innovation and marketing at Barry Callebaut and Unilever, Bas gained a wealth of experience how to lead product innovation and brand design projects.

We talk to Bas about the crucial role of the conductor. How to translate vision and strategy into a smooth-running process? How to orchestrate it all; your own team, the experts and parties you want to involve?

To see a new perspective on the design process for brands and packaging, visit wegiveperspective.com or follow us on LinkedIn.

The Effectiveness Gap is a series of 10 episodes in which we look at all aspects that can increase the effectiveness of a design process for brands and packaging.

This podcast series is created and produced by Perspective, and hosted by Nike Stellamans and Marcel Verhaaf. Recording, editing and mastering by De Podcastexpert.