The EduData podcast is your no-fluff guide to the data driving higher education. Forget about data silos and disconnected stats — we bring you straight into the heart of the numbers that matter. With sharp commentary and rigorous research, our hosts break down complex data points into actionable insights you can use. Whether you're an administrator, educator, or just a higher ed enthusiast, EduData is your key to unlocking the data behind the academia.
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The EduData podcast is your no-fluff guide to the data driving higher education. Forget about data silos and disconnected stats — we bring you straight into the heart of the numbers that matter. With sharp commentary and rigorous research, our hosts break down complex data points into actionable insights you can use. Whether you're an administrator, educator, or just a higher ed enthusiast, EduData is your key to unlocking the data behind the academia.
Navigating the Future of Higher Ed Marketing: Segmentation, Privacy, and the Power of Personalization
The EduData Podcast
24 minutes 44 seconds
1 year ago
Navigating the Future of Higher Ed Marketing: Segmentation, Privacy, and the Power of Personalization
In this episode, Timothy and Jamie are joined by Erin Ward, Head of Digital Sales & Client Experience for NextGrad. Erin discusses the evolving landscape of higher education marketing, emphasizing the challenges of reaching Gen Z and Gen Alpha students in a world shaped by data privacy regulations and personalization demands. She shares insights into how NextGrad leverages digital billboards in high schools to engage students while adhering to privacy laws, as well as the growing importance of using personalized, targeted content to cut through the noise. The conversation touches on the need for deeper collaboration between marketing and admissions, best practices in data usage, and the role of transparency in building trust with students.
The EduData Podcast
The EduData podcast is your no-fluff guide to the data driving higher education. Forget about data silos and disconnected stats — we bring you straight into the heart of the numbers that matter. With sharp commentary and rigorous research, our hosts break down complex data points into actionable insights you can use. Whether you're an administrator, educator, or just a higher ed enthusiast, EduData is your key to unlocking the data behind the academia.
