If you’re just getting started with your education consulting business—or if you’ve been dabbling and you’re ready to finally treat it like a real business—this episode is for you.
Jenn breaks down the four foundational steps every new consultant should take to set up their business the right way—from legal and financial logistics to market research and framework development. Plus, she shares the essential mindset shift every educator must make when stepping into entrepreneurship.
You’ll learn how to think like a business owner, how to handle the “no-response” moments that come with outreach, and why playing the long game is the real secret to building predictable, six-figure success.
Links
Free Masterclass - 4-Step Framework to Build and Sell Profitable PD
Concept to Cashflow Mini-Course
Instagram: https://www.instagram.com/jenn_kleiber
LinkedIN: www.linkedin.com/in/jennkleiber
Shownotes:
Positioning is all about how you define yourself in the market. It’s the intersection of who you help, what problem you solve, and how you communicate that.
When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the decision-makers, you won’t book contracts.
Links
Free Masterclass - 4-Step Framework to Build and Sell Profitable PD
The Education Consultant Accelerator: 90 Day Blueprint
Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field - maybe we had the opportunity to do it while we were still working for a district - and we were good at it, so we thought - surely I can step out and consult with more consistency - and get paid for it! And you can!
But you probably figured out that without having a business model, or business system to wrap your expertise in, one (or more) of a few different things probably happened:
Do any of these sound familiar?
Links
4-Step Framework to Build and Sell Profitable PD
The Education Consultant Accelerator: 90 Day Blueprint
I get asked all the time “How do I know if my education business is going to work? Is it going to be profitable and predictable?”
In this episode, I’m going to give you the fail-proof formula for creating this business. We went over this in our last webinar: The Education Biz Growth Gameplan, but I wanted to share it here as well.
There are 3 parts to this formula:
Pressing Pain Points + Framework Solution + School Budget = Booked Out Business
Links
4-Step Framework to Build and Sell Profitable PD
Concept to Cashflow Mini-Course
This episode is for the educator who has decided that this is your last year working in a school district and you are ready to go full time with your business next school year! You may be a teacher, administrator, instructional coach, district administrator - but you know that this is your last year working in a school district - listen up!
There are so many things that you can be doing right now to lay the solid foundation of your business - from setting up tech, to building content and credibility, to starting the networking game - you can do all the things to feel comfortable jumping out of a district and stepping boldly into this entrepreneur role!
If you’re ready to build or grow your education consulting business, there are three ways I can help:
👉 If you’re just starting out, grab Concept to Cashflow for only $47—it’ll walk you through setting up the foundations of your business.
👉 If you’re ready to grow with a proven system, the Education Consultant Accelerator is my 90-day blueprint—and now it includes Concept to Cashflow as a bonus. Use this link to get ECA for only $297! That’s $200 off!
👉 And if you’re ready to scale fast, 1:1 Coaching gives you personalized support, live calls, Voxer access, and direct feedback to accelerate your results.
You can click the links above, or head to www.jennkleiber.com and choose which level works for you!
Shownotes:
Hey friends. I want to talk about a very pressing issue that is happening right now in our industry. To say that the funding for education is a bit wonky right now is the understatement of the YEAR- especially for education consultants. I know this can shake our confidence in our business, especially if you’ve had contracts that have been put on hold.
So, in this episode, we going to talk about why I’m not panicking and also what pivots you may want to make moving forward.
I am not an expert in this. I’m going to explain this to the best of my ability - also, by the time this gets published, and especially by the time you are listening, things could’ve very well changed!
I’m also going to give my opinion on a few things - but understand this - it’s just my opinion and it’s just based on what I know today. In a few months, my opinion may change. This episode is just to serve as maybe a helpful guide on clarity or maybe even a bit a bit of encouragement.
Links:
IG: www.instagram.com/jenn_kleiber
Free Masterclass: 4-Step Framework to Build and Sell Profitable PD
Education Consultant Accelerator:90 Day Blueprint
Of course there are some sales strategies that people who are in that industry know and learn…however, I’m making this stat up but 90% of sales is mindset. So if you go into conversations with the wrong mindset, feeling uncomfortable, your business is going to be affected. None of us want to sabotage our business, so lets change this!
Here’s a sales strategy:
Ask questions and listen - here are 3 questions I love to ask administrators - especially if they are new to me or I’m reconnecting with them -
Links:
Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator 1:1 Coaching
Good coaching is such an impactful practice, and I can honestly say that in my education consulting business, coaching teachers has had the single biggest impact both on my business and on school results, and having a coach has had the single biggest impact on my own business growth.
Links:
Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator 1:1 Coaching
Links:
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator: https://www.jennkleiber.com/ECA
The 4 Steps to Profitable PD (PD meaning professional Development)
Links:
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator: https://www.jennkleiber.com/ECA
One of the great parts about being an entrepreneur is the fact that you can build your business in a model that works best for you. You get to lean into your strengths and your super power and operate within that wheelhouse.
Within the education consultant space, there are a lot of different “vehicles” as I call them to get your solution to teachers - you have training days, or what we call PD or professional development. You have online courses, virtual trainings, and coaching. You can have physical products like books or workbooks or resources. And this, to me, is one of the exciting things about this industry. So in today’s episode, I’m going to tell you the model that I lean into and why… This is not the only way to do this, but this is the way that I have found my solution to be the most impactful and my business to be the most profitable and predictable.
And that is packaging high-ticket offers together. So in a nutshell, I offer a workshop or full day Professional development training, and then a number of coaching days. I also have a book that I sell with the PD, and a number or courses that I use as either an upsell or a bonus.
Links:
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator: https://www.jennkleiber.com/ECA
Shownotes:
The vast majority of your business the first 5 years (and maybe longer - depending on how you want to build your business model) will be from your warm market - people you already know. People that don’t care about your brand. People that will respond to a text message in a heartbeat but never open one of your newsletters.
So what does this look like -
The bottom line is this - you will not build and scale your education consultant business by only sitting behind a computer.
Links:
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator: https://www.jennkleiber.com/ECA
Shownotes:
There are so many ways to market your business, and it can be easy to get overwhelmed by all of the options. Between social media, email marketing, word of mouth, cold calling, dropping by schools, events, conferences…literally it’s enough to stop you in your tracks - especially if you don’t “feel” like marketing is your expertise.
This is the bottom line of why I didn’t continue with social media. I didn’t like it AND it was not targeting my ideal client - who is an administrator. Social media is great for direct to consumer business plans - where you are selling directly to the person on the other side of the screen. However, selling to a school or a school district is a very different system. Also, I served teachers. So my content was based on helping teachers - therefore, the audience I built on social media was…teachers!
There are so many other options for marketing that give value and bring a better turn for my time and financial investment in marketing!
SHOWNOTES
It’s “selling season”! Maybe I should better call it “booking season”. Now is the time when administrators want to start thinking about summer and back to school training. Many of them like to have those PD dates booked by the time school is out. And as a consultant, my goal is to have about 75% of dates booked out before the next school year even starts.
Here are the 3 things to be prioritizing during this season:
Links:
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Website: https://www.jennkleiber.com
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Education Consultant Accelerator: https://www.jennkleiber.com/eca
Shownotes:
As you try to prioritize your never-ending to-do list, put what we’re talking about today as one of those 3 main things if you haven’t already - and that’s building your email list.
Let’s start with why -
This is why building your email list as soon as possible is really crucial to the success of your business.
Now, here is a common misconception- a lot of my clients think they need to have the rest, or at least a good part of the rest of their business built BEFORE they start building their email list - like they need to have their website built, or their training built or fill in the blank - but that’s simply not true. Building your email list is something that you want to do as you build the rest of your business.
This episode is for you if…
Free Masterclass: 4-Step Framework to Build and Sell Profitable PD
Education Consultant Accelerator
Whether you are seasoned in your business or just getting started, if you have been in the education world for any length of time, you are aware that there are cycles throughout the school year.
Although I want to help you get to 10K months, and I know you can get there fairly quickly, I do not want you to sell month by month. Why? Find out in this episode!
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Website for Education Consultant Accelerator: https://www.jennkleiber.com/eca
Hi friend! I hope this month has found you feeling excited and hopeful about the rest of the year. I recently got a question from someone going through the free training: 4-Step Framework to Build and Sell Profitable PD (shameless plug- you can still pick a time that works for you and go through that free training using the link in the shownotes)
Ok - so here’s the question:
How do I know if I’m an expert?
What a great question- and I’ve been asked it before, so let’s talk about it.
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Website: https://www.jennkleiber.com
In this episode, I want to focus on a few things NOT to do in your education consulting business in 2025, no matter where you are in the growth of your business. We dive into these mistakes, as well as the things to focus on in order to make your PD business impactful (and therefore, profitable) in our free training: 4-Step Framework to Build and Sell your Profitable PD.
Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration
IG: www.instagram.com/jenn_kleiber
Website: https://www.jennkleiber.com
In this episode, I want to walk you through a few reflections/vision-casting questions for next year. Why? Because it is so easy to get in the weeds of the work - whether that you as an educator still in a district, or consultant building your business, it can be hard to actually take a step back and do the important work of reflecting for the purpose of planning.
Free Masterclass: 4-Step Framework to Build and Sell Profitable PD
IG: @jenn_kleiber
Hey friends! Welcome back to the Education Biz Podcast! It’s hard to believe that 2024 is coming to a close. In the last episode, I went through all 4 steps of the Profitable PD Framework. If you haven’t had a chance to check out that episode, make sure to do so! Whether you are providing PD currently or working towards that, you do not want to leave money on the table by not building profitable PD!
A common issue that I often see with my clients in Education Consultant Accelerator, and a problem that I really had to overcome when I was figuring all of this out in my business was how to bring in predictable income throughout the year. In this episode, I'll explain how I plan out my year, so you'll have some ideas when planning yours.
Links:
Free Masterclass: 4-Step Framework to Build and Sell Profitable PD
IG: @jenn_kleiber