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The Drum Podcast

The Drum

122 episodes

3 days ago

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

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All content for The Drum Podcast is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/122)

The Drum Podcast

Toby Southgate, global CEO of We Are Social

As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next.

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5 days ago

43 minutes 23 seconds

The Drum Podcast

How employers are still failing parents

A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author, adland veteran Sophie Maunder, and Allison Beattie, and ad exec turned fertility-rights-at-work advocate to track the scale of the problem and what needs to be done.

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1 week ago

38 minutes 34 seconds

The Drum Podcast

Mark Ritson, The Drum's newest columnist

The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting.

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2 weeks ago

36 minutes 33 seconds

The Drum Podcast

Are marketers truly ready for 'personalization at scale'?

It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it?

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1 month ago

37 minutes 28 seconds

The Drum Podcast

Is vibe the new value?

Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and values-led creative.

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1 month ago

39 minutes 59 seconds

The Drum Podcast

3 marketers tackling the continued barriers to creative access

We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries.

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2 months ago

43 minutes 35 seconds

The Drum Podcast

The secrets of guerrilla marketing

3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success.

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2 months ago

40 minutes 53 seconds

The Drum Podcast

Cannes Lions 2025 wrapped: The agency view

We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend?

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2 months ago

39 minutes 49 seconds

The Drum Podcast

Cannes Lions: How has it changed? (Live from Cannes)

In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Cannes Lions festival, and ponder how the event is evolving.

Stories/columns mentioned in the episode:

Julie Seal's diary.

Paddy Gilmore's column.

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2 months ago

19 minutes 47 seconds

The Drum Podcast

Hinge CMO (and now president) on how gen Z is dating, sub growth, and bringing marketing to the center of the boardroom

CMO at dating app Hinge, took on an extra title earlier this year: President. Live from the inaugural SXSW festival in London, Jantos talks putting marketing at the center of the boardroom, a troubling loneliness epidemic for gen Z, and the future of dating.

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3 months ago

34 minutes 30 seconds

The Drum Podcast

David Sable, ad club of NY 'industry legend' honoree: Advertising's golden age is right now

David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells us why he thinks advertising's golden age is happening right in front of us.

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3 months ago

51 minutes 37 seconds

The Drum Podcast

Is UK media still too London-centric?

A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall.

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3 months ago

42 minutes 55 seconds

The Drum Podcast

Are marketers sleeping on the petfluencer opportunity?

Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets.

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4 months ago

43 minutes 29 seconds

The Drum Podcast

Are we getting closer to standardized sustainability reporting?

Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of new recruits to the cause - but the more radical among them would still say that it's not enough. Here, with the help of Ad Net Zero and Impact Plus, we focus on a few of the bits of progress that they're still clamoring for, including standardized reporting and more data from the programmatic world.

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4 months ago

41 minutes 41 seconds

The Drum Podcast

The new loyalty: What Gen Z really wants from brands

Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers.

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4 months ago

33 minutes 31 seconds

The Drum Podcast

What keeps CMOs up at night?

Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tell us just how frightened senior marketers should be about the outlook ahead.

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4 months ago

37 minutes 6 seconds

The Drum Podcast

Bonus ep: The culture wars come for media buying

Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape.

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4 months ago

42 minutes 8 seconds

The Drum Podcast

The attention revolution w/ Karen Nelson-Field & Mike Follett

There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to the power of attention.

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5 months ago

46 minutes 10 seconds

The Drum Podcast

How science-informed design is redefining sensory branding

We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum.

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5 months ago

31 minutes 47 seconds

The Drum Podcast

Are adland's borders shifting again?

The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-amplifier of the Covid-19 pandemic. But are borders shifting again? We hear from a top marketer in Dubai, and another who sold one of the UK's most successful independent groups from Bournemouth.

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5 months ago

35 minutes 48 seconds