The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
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The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
The Michelin-Star Experience? Gibran Washington on What Customers Actually Want
The Dime
49 minutes 52 seconds
4 months ago
The Michelin-Star Experience? Gibran Washington on What Customers Actually Want
What if buying cannabis felt more like a Michelin-star dining experience than a traditional retail transaction?
Where the staff doesn’t just sell—they guide, educate, and tailor every recommendation to how you want to feel.
No guessing. Just clarity, confidence, and trust—rooted in science-backed evidence.
That’s the vision behind Ethos Cannabis.
When customers are willing to drive past other dispensaries for a meticulous, hospitality-driven, science-based experience, it’s not just working—it’s spreading. Organically. Word of mouth.
This week, we sit down with Gibran Washington, CEO of Ethos, to discuss:
• How Ethos is fusing science, medicine, and retail• What sets their buying experience apart: intentional, educational, personalized• How a university partnership is grounding the model in real clinical research
Chapters
00:00 Introduction to Gibran Washington and Ethos Cannabis
02:54 Gibran's Journey with Cannabis
06:08 Research Partnerships and Medical Focus
08:48 Understanding Cannabinoids and Pain Management
11:59 Education and Consumer Experience
15:13 Product Development and Strain Selection
17:54 Challenges in Cannabis Testing and Quality Control
24:18 Understanding Cannabis Quality and Standards
26:35 The Importance of Customer Experience in Cannabis Retail
29:15 Navigating Different Cannabis Markets
30:32 The Supply Chain: From Cultivation to Retail
34:28 Integrating Restaurant Industry Practices into Cannabis
37:36 Political Dynamics and the Future of Cannabis Legislation
43:17 Expanding Footprint: Future Markets and Opportunities
47:10 The Pennsylvania Medical Marijuana Education Summit
Summary
In this episode, Gibran Washington, CEO of Ethos Cannabis, shares his journey in the cannabis industry, discussing the importance of research, education, and quality control in cannabis products. He emphasizes the need for a balanced approach to cannabinoids, the significance of customer experience in dispensaries, and the future of cannabis legislation, particularly in Pennsylvania. Gibran also highlights the role of data and science in shaping the cannabis narrative and the challenges faced by the industry.
The Dime
The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
