Most cannabis facilities fail before the first wall goes up.Most assume it’s because of money — but they’re wrong.It’s because no one asked the right questions. The question you need to ask now is:Where should we be looking to set ourselves up for long-term success? Asking the right questions is critical — because decisions made for today can become death warrants tomorrow. Knowing where to look (and what to avoid) can be a game-changer. This week, we sit down with David Fettner, Managing Partner at Grow America Builders, to expose the hidden pitfalls that derail cannabis facility projects before they even begin. From chaotic planning to compliance nightmares to overinvesting in the wrong upgrades, we break down the most expensive — and avoidable — mistakes in the game. In this episode, we cover:• The most common and costly mistakes operators make when building cannabis facilities• Where smart investments need to be made now — including AI, technology, and automation• What separates successful projects from the ones that go sideways Chapters 00:00 Introduction to David Fetner and Grow America Builders 03:04 Transitioning to the Cannabis Industry 06:08 Navigating Zoning and Construction Challenges 09:01 Balancing Grower Preferences and Compliance 12:03 Evaluating Properties and Site Selection 14:59 Timing and Strategy for Engaging with Builders 17:59 Upgrading Facilities for Compliance and Efficiency 21:53 Incremental Upgrades in Cannabis Facilities 24:08 Engineering for Regional Climate Challenges 25:14 Self-Contained Climate Control in Grow Rooms 27:01 The Role of Data and AI in Cultivation 29:51 Proactive Pest and Disease Management with AI 31:39 AI's Role in Climate Control and Efficiency 33:01 Overcoming Resistance to Technology in Growing 36:27 The Future of Sustainable Cannabis Growing 38:16 Cost Challenges in Sustainable Practices 40:21 Must-Have Facilities Features for Efficiency 43:21 The Importance of Due Diligence in Facility Planning 45:10 Common Mistakes in Cannabis Facility Management 46:15 Understanding Budget Constraints for Successful Projects Summary In this conversation, David Fetner, managing partner of Grow America Builders, shares his journey into the cannabis industry, discussing the unique challenges of construction and zoning in this emerging field. He emphasizes the importance of early consultation, the role of technology and AI in cultivation, and the need for facility upgrades to meet compliance standards. David also highlights common mistakes made by teams and the significance of understanding budget constraints. The discussion concludes with insights into sustainability and the future of cannabis cultivation. Guest Links https://www.linkedin.com/in/david-fettner-79a108148 https://growamericabuilders.com/ https://www.instagram.com/growamericabuilders https://www.linkedin.com/company/grow-america-builders-llc/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. Sign up for our playbook here: 🎥 YouTube:  The Dime 📸 Instagram:  The Dime https://www.newton-insights.com/