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The Digital Remodeler
Carl Willis - Remodeling Marketing Team
149 episodes
3 days ago
Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...
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Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...
Show more...
Marketing
Business
Episodes (20/149)
The Digital Remodeler
How to Hire the Right Local SEO Agency for Remodeling & Construction (Avoid These Costly Mistakes)
Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...
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3 days ago
18 minutes

The Digital Remodeler
Avoid These Mistakes When Hiring a Marketing Agency for Your Bathroom Remodeling Business
When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust, expertise, and understanding. So why do so many remodeling company owners hand the keys to their brand and lead generation over to agencies that simply don't understand the stakes of these transactions? In this critical episode of The Digital Remodele...
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1 week ago
17 minutes

The Digital Remodeler
How Top Siding Remodelers Get Leads Year-Round (Without Door Knocking)
In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely unnecessary. In this game-changing episode of The Digital Remodeler Podcast, we reveal exactly how top-performing sid...
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2 weeks ago
23 minutes

The Digital Remodeler
Social Proof Selling for Remodelers: Case Studies That Close
Turn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling Deals Learn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential construction contracts. This proven social proof selling system helps contractors convert prospects into clients before the first sales call. What You'll Learn: ✅ Why homeowners decide to hire you BEFORE they call (and how to influence that decision) ✅ The...
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3 weeks ago
26 minutes

The Digital Remodeler
Why Cheap Marketing Agencies Cost Remodelers More Than They Save
When it comes to digital marketing for your remodeling company, you face a critical choice: do you go cheap or do you invest in quality? Budget marketing agencies promise low monthly fees and fast results, but the hidden costs behind these bargains often run far deeper than most remodelers realize. In this episode of The Digital Remodeler Podcast, we pull back the curtain on why low-cost marketing firms could be quietly draining your time, profit, and reputation—and what to do instead. If you...
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1 month ago
22 minutes

The Digital Remodeler
Your Reputation Is Your Marketing: Mastering Online Reviews for Remodeling Success
In today's digital landscape, your online reputation isn't just important—it's your most powerful marketing tool. Before a homeowner ever picks up the phone to call your remodeling business, they've already made a decision based on what they've found about you online. One bad review can cost you thousands in lost projects, while a stream of five-star testimonials can position your company as the go-to choice in your market. In this episode of The Digital Remodeler Podcast, we dive deep into r...
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1 month ago
16 minutes

The Digital Remodeler
How Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong Client
In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for. Carl walks through each phase of the homeowner journey: Awareness: How to show up in local search and map listings Consideration: Why portfolios, case studies, and project photos matter Decision: Winning the estimate war wit...
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1 month ago
14 minutes

The Digital Remodeler
AI Tools for Remodelers: Boost Leads & Save 10 Hours Weekly
Discover how remodeling contractors across the US and Canada are using AI to win more jobs through lightning-fast lead response. In this comprehensive webinar, Carl Willis (CEO, Remodeling Marketing Team) reveals the exact AI tool stack that automates follow-up, generates professional emails in seconds, and ensures you never lose another lead to slow response times. Learn how to implement ChatGPT, Otter AI, and Zapier to: Respond to leads within 15 seconds (not 15 minutes) Auto-gen...
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1 month ago
38 minutes

The Digital Remodeler
From Trades to Tech: James Hatfield on AI, Video & Remote Tools for Contractors
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with James Hatfield, Chief Revenue Officer at LiveSwitch, to unpack one of the most inspiring journeys in construction tech—from house painting and blue-collar grit to AI-driven platforms that are redefining job site management. James shares his evolution from running a residential painting company to building and scaling tech startups that solve real-world problems for contractors. Learn how LiveSwitch emerged as a game...
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1 month ago
41 minutes

The Digital Remodeler
The Indestructible Winner's Mindset: Adi Soozin on Scaling, Focus & High-Performance Habits
In this episode of the Digital Remodeler podcast, Carl Willis sits down with high-performance strategist and marketing powerhouse Adi Soozin to explore what it really takes to build an indestructible winner's mindset—especially when you're scaling a business under pressure. Adi shares powerful insights from her personal journey, including lessons learned from growing up with industry titan parents, working with Fortune 500 brands like Apple, surviving cutthroat business environments, and lau...
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2 months ago
45 minutes

The Digital Remodeler
How to Build Your AI Second Brain for Home Remodeling Business Success | Marnie Wills
In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Marnie Wills—AI strategist, entrepreneur, and former rugby coach turned digital consultant—to unpack how AI can transform your business operations, marketing, and leadership mindset. From creating your own team of AI assistants to developing a "second brain" for your remodeling business, Marnie shares real-world insights on amplifying your productivity, creativity, and strategic planning using tools like ChatGPT, Cl...
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2 months ago
43 minutes

The Digital Remodeler
How AI Voice Agents Are Revolutionizing Contractor Lead Follow-Up | David Owasi on Digital Remodeler
Discover how AI is transforming the home services industry in this must-watch episode of The Digital Remodeler Podcast. Carl Willis sits down with David Owasi, founder of Outreach Genius, to unpack how AI voice agents are solving the #1 issue plaguing contractors—missed calls and poor lead follow-up. David shares his entrepreneurial journey from software engineering to franchising to building a tech company that’s reshaping how contractors manage customer communication, especially during pea...
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2 months ago
37 minutes

The Digital Remodeler
From Craftsman to CEO: Mastering Mind Shifting & Leadership with Mitchell Weisburgh
In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with entrepreneur and mind-shifting strategist Mitchell Weisburgh to uncover the leadership transformation every contractor must embrace to grow from skilled tradesman to strategic CEO. Mitch shares his evolution from business tech trainer to online education disruptor, and now, thought leader in mind shifting—a practical blend of neuroscience, emotional intelligence, and leadership strategy. Discover how to bre...
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2 months ago
39 minutes

The Digital Remodeler
From Lawyer to 7-Figure Entrepreneur: How Bart Henderson Built Multiple Businesses W/O the Headaches
What happens when a lawyer trades courtroom briefs for t-shirts and builds a multi-million dollar business? In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with Barton Henderson, Esq.—a JD/MBA who left the traditional legal path in pursuit of freedom over finances. Bart shares his compelling journey from launching a t-shirt business in law school to becoming an Inc. 5000 business owner, investor, and founder of the men’s performance network, Agora Guild. In ...
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3 months ago
37 minutes

The Digital Remodeler
From Creative Chaos to Operational Clarity | Kat Oldershaw on Building Systems For Thriving
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Kat Oldershaw, founder of Kat & Co., to unpack the real struggles creative entrepreneurs face as their businesses grow—from operational overwhelm to broken communication and burnout. If you're a designer, fabricator, remodeler, or creative business owner who started out doing what you love but now feel buried in admin and managing teams, this conversation is for you. Kat shares her journey from studio director i...
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3 months ago
32 minutes

The Digital Remodeler
Top Tax Strategies for Remodelers & Contractors | Mike Jesowshek CPA on Digital Remodeler Podcast
In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with CPA and tax strategist Mike Jesowshek to uncover the powerful tax planning tactics every small business owner should know—especially home remodelers, contractors, and service professionals. Mike shares his journey from marketing entrepreneur to leading tax advisor and breaks down: The difference between tax planning vs. tax preparationHow choosing the right entity structure can lower your taxesHidden deductions...
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3 months ago
32 minutes

The Digital Remodeler
Sell Before the Call: Video Marketing for Contractors That Builds Trust & Closes Deals
Learn how to turn video into your #1 sales tool — before the phone ever rings. In this power-packed webinar replay, Carl Willis, CEO of Remodeling Marketing Team, reveals how contractors can use video marketing to pre-sell their services, earn trust, and dramatically reduce resistance in the sales process. You’ll discover: Why 70% of buying decisions happen before the first conversationThe 3 types of videos every remodeling business must createHow to build a video-driven sales funnel that a...
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3 months ago
30 minutes

The Digital Remodeler
How to Get 5-Star Reviews & Boost Remodeler Leads with AI: Reputation Marketing Masterclass
Discover how to turn your remodeling company's reputation into a powerful lead-generation machine. In this in-depth masterclass, Carl Willis—CEO of Remodeling Marketing Team—guides home remodelers through the exact strategies that transform customer reviews into steady, qualified leads using AI-driven visibility, automation tools, and reputation management best practices. ✔ Learn why reputation is your digital currency ✔ See how AI (like Google Gemini) uses reviews to influence search visibi...
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4 months ago
41 minutes

The Digital Remodeler
Content Marketing for Home Improvement: Build Trust, Authority & More Leads
Discover how to use content marketing to grow your home improvement business, build trust, and establish authority in your market. In this video, we cover the power of blogging for SEO, downloadable lead magnets, thought leadership strategies, and why consistent, high-quality content is key to attracting and converting homeowners. Learn how to optimize your content for search engines, engage your audience, and turn your expertise into a lead-generation machine. Don't miss out on these actiona...
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4 months ago
17 minutes

The Digital Remodeler
How Contractors Build Teams, Systems & Profitability — Rick Harris on Culture & Strategy
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment. Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into: ✅ How to stop the revolving door of labor turnover ✅ Building a culture of excellence on the job site ✅ Turning chaotic workflows into scalab...
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4 months ago
44 minutes

The Digital Remodeler
Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...