The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.
While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.
The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.
In this episode, we discuss:
• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218
• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority
• The mathematical reality behind brand-first optimisation — including how an unlinked Forbes mention may carry more AI ranking weight than dozens of traditional backlinks
• How to measure your current AI visibility using tools like Semrush's AI Toolkit (which you can try via our affiliate link: https://exposure.ninja/ai-toolkit) to benchmark against competitors and identify improvement opportunities
• The integration imperative — why successful AI optimisation requires breaking down silos between SEO, PR, content marketing, and social media teams
As we explain in the episode:
"The days of backlinks being more important than unlinked general brand mentions are starting to move behind us"
Get the show notes:
https://exposureninja.com/podcast/dojo-52/
Listen to these episodes next:
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
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