The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Thomas Watkins
17 episodes
3 days ago
Why is it so hard to change behavior—even when people already know exactly what to do? Design your next learning experience so people don’t just understand what to do— they actually do it. By uncovering the psychology behind the knowing–doing gap, you’ll gain practical tools to move your audience from passive understanding to sustained action. Our guest, Julie Dirksen, has spent two decades helping organizations design training and products that lead to measurable behavior change. WHA...
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Why is it so hard to change behavior—even when people already know exactly what to do? Design your next learning experience so people don’t just understand what to do— they actually do it. By uncovering the psychology behind the knowing–doing gap, you’ll gain practical tools to move your audience from passive understanding to sustained action. Our guest, Julie Dirksen, has spent two decades helping organizations design training and products that lead to measurable behavior change. WHA...
The Shape of Choice: What Hick’s Law Really Reveals About Decision Time
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
19 minutes
3 weeks ago
The Shape of Choice: What Hick’s Law Really Reveals About Decision Time
What happens when your design asks users to make too many choices? In this solo episode, we explore a deceptively simple principle with massive implications for user experience: Hick’s Law. This law explains why more options mean more decision time—and why that’s not always a good thing. From cluttered navigation to bloated dropdowns, we’ll break down how cognitive overload quietly slows users down. You'll learn when reducing choices helps, when it hurts, and how to use psychological insights...
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Why is it so hard to change behavior—even when people already know exactly what to do? Design your next learning experience so people don’t just understand what to do— they actually do it. By uncovering the psychology behind the knowing–doing gap, you’ll gain practical tools to move your audience from passive understanding to sustained action. Our guest, Julie Dirksen, has spent two decades helping organizations design training and products that lead to measurable behavior change. WHA...
