We’re throwing it back to one of the most practical and actionable episodes of MC on the Mic—and for good reason. This strategy is so simple, it almost feels too good to be true. But it's exactly the kind of innovative (not inventive) move that the top 1% in sales and service swear by.

In this solo episode, I break down a three-step framework that anyone—yes, even if you're not in sales—can use to stand out, build trust, and dominate your market. No budget increase, no fancy tools, no permission slips needed. Just your brain, your phone, and about 10 minutes a day.

Here’s what we cover:

• Why innovation isn’t about inventing something new, and what that really means for your career
• A Facebook groups strategy so human and so obvious, your competitors will never think to use it
• The step-by-step for becoming the go-to person in your community, even if you’ve never posted online before
• How to create real-world value in an industry that often gets stuck in the "sell, sell, sell" loop

And hey, I get it. Everyone wants the secret sauce. We want the next big hack. But sometimes, the most powerful move isn’t in a webinar or paid ad—it’s in showing up where people already are and being genuinely helpful.

So, if you’ve ever found yourself saying, “How do I get more leads without throwing more money at ads?”—this episode is your answer.

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This Episode's Sponsor

FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted ads that convert. They also help integrate marketing with internal operations for optimal results, and unparalleled growth.

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