In this episode, my guest is Colin Carrasquillo, Digital Marketing Manager at Nielsen Auto Group. We’re diving into some of the real challenges and solutions that most dealers are thinking about but rarely talk about out loud. We talk about what it actually looks like to get your vendor partners working together instead of pulling in different directions. Colin shares how he’s doing this at scale across 14 rooftops and why it’s changing the game for their group. We also get into why most deal...
All content for The Dealer Playbook is the property of Michael Cirillo and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, my guest is Colin Carrasquillo, Digital Marketing Manager at Nielsen Auto Group. We’re diving into some of the real challenges and solutions that most dealers are thinking about but rarely talk about out loud. We talk about what it actually looks like to get your vendor partners working together instead of pulling in different directions. Colin shares how he’s doing this at scale across 14 rooftops and why it’s changing the game for their group. We also get into why most deal...
Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson
The Dealer Playbook
40 minutes
5 months ago
Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson
In this episode my guest is Robin Wilson, founder of Social Grenade, we’re diving deep into the messy, weird, and wonderful world of social media for car dealerships—what works, what flops, and how to stop posting inventory photos like you’re running a 2003 Craigslist ad.If you’ve ever wondered:“Are we posting too much… or not enough?”“Why aren’t we getting engagement on our posts?”“Is TikTok even worth it, or should we just stick to dancing in the showroom after hours?”Robin’s got answers—an...
The Dealer Playbook
In this episode, my guest is Colin Carrasquillo, Digital Marketing Manager at Nielsen Auto Group. We’re diving into some of the real challenges and solutions that most dealers are thinking about but rarely talk about out loud. We talk about what it actually looks like to get your vendor partners working together instead of pulling in different directions. Colin shares how he’s doing this at scale across 14 rooftops and why it’s changing the game for their group. We also get into why most deal...
