Using Data to Unlock New Logo Strategy with Kelly Ford

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The Data Room

scaleMatters

61 episodes

5 days ago

Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.

Management

Business

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Management

Business

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Using Data to Unlock New Logo Strategy with Kelly Ford

The Data Room

43 minutes 47 seconds

7 months ago

Using Data to Unlock New Logo Strategy with Kelly Ford

In this episode of "The Data Room," CEO Scott Stouffer talks with Kelly Ford, growth equity investor at Edison Partners. Kelly shares a case study from one of her clients on how understanding their data helped them attract more new logos. They also discuss how data hygiene impacts PE capital investment, the best was to segment prospects and clients, and more.