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The Data Room
scaleMatters
61 episodes
4 days ago
Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.
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Management
Business
RSS
All content for The Data Room is the property of scaleMatters and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.
Show more...
Management
Business
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How Contextual Go-to-Market Reporting Improves Operations and Outcomes
The Data Room
17 minutes 5 seconds
3 years ago
How Contextual Go-to-Market Reporting Improves Operations and Outcomes

Noisy KPI dashboards & static scorecards have made us all numb to data. Nothing jumps out as actionable. That's why we need CONTEXT.

In Episode 22 of The Data Room, Scott Stouffer explores the five key elements of context that make Go-to-Market reporting actionable so you can improve operations and outcomes.

  1. Time
  2. Plan
  3. Benchmarks
  4. Relative Impact
  5. Journey Relationship
The Data Room
Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.