Go-to-Market Reporting to the Board

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The Data Room

scaleMatters

61 episodes

4 days ago

Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.

Management

Business

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Management

Business

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Go-to-Market Reporting to the Board

The Data Room

12 minutes 53 seconds

3 years ago

Go-to-Market Reporting to the Board

Scott shares his experience as a 5-time CEO as well as an independent Board director on multiple companies. Some highlights from this episode include:

Challenges - Why is BOD reporting so challenging and cumbersome for VC/PE backed companies?

Perspective - What are the responsibilities of the Board and what do they need to know to execute those responsibilities?

Frequency - what to report on a monthly basis vs. quarterly basis

Content - what to include (and not include) in your BOD meetings?