Aligning Financial Metrics to GTM Strategies with Ray Rike

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The Data Room

scaleMatters

61 episodes

5 days ago

Join scaleMatters founder and CEO Scott Stouffer as he reveals the secrets to GTM excellence. We're sharing real-world case studies of B2B SaaS companies who transformed their business through high-performance data analytics. In candid conversations with CFOs, investors, and board members, Scott uncovers actionable insights that supercharge your GTM engine and drive efficiency.

Management

Business

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Management

Business

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Aligning Financial Metrics to GTM Strategies with Ray Rike

The Data Room

31 minutes 12 seconds

5 months ago

Aligning Financial Metrics to GTM Strategies with Ray Rike

On this episode of The Data Room, scaleMatters CEO, Scott Stouffer, is joined by Ray Rike, Founder and CEO (Chief Evangelism Officer) of Benchmarkit, to break down which SaaS metrics matter most—and which ones are leading leaders astray.They dive into why CAC ratio is still king, how misuse of the SaaS magic number clouds GTM decisions, and the one benchmark shift that helped a $30M SaaS company deliver its highest-ever exit. Ray also shares why investors and operators interpret benchmarks differently—and what every founder should know before leaning on them to drive valuation.