In this episode, Dan breaks down the biggest shifts coming to social media in 2025 and what they mean for your content, business, and growth strategy. From storytelling to platform predictions, this is your roadmap for staying relevant and profitable in a rapidly changing digital landscape.
In this episode we discuss:
- 00:00 – Why 2025 will be a make-or-break year for creators
- 01:30 – The rise of storytelling and personal journey content
- 03:50 – Why trust and transparency are the new currency
- 06:30 – Slowing down content: the surprising trend you can’t ignore
- 09:30 – “Sit and watch” and listicle formats that boost retention
- 11:10 – Platform diversification and how to build trust across channels
- 14:00 – Algorithm changes and the decline in average views
- 16:00 – How new creators can win in 2025
- 18:00 – Using trial reels and second accounts for content testing
- 20:00 – Why ad bandwidth is shrinking and what it means for your offers
- 22:30 – Creating products that people actually trust and want
- 25:30 – Transparency as a competitive advantage
- 27:00 – Platform predictions: LinkedIn, YouTube Shorts, TikTok, X, Threads, and BlueSky
- 36:00 – The return of communities: Facebook Groups, Skool, and why they matter now
- 40:00 – The final word: trust, testing, and turning insights into action
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