In this episode, I dive deep into how to create and launch a challenge that drives engagement, gets people to take action, and ultimately turns participants into paying customers. Challenges are one of the most effective ways to guide people toward results while building momentum for your business. I break down exactly how to structure, deliver, and leverage challenges to maximize impact—even if you haven't built anything yet!
In this episode, we discuss:
- Why challenges work so well and how they can skyrocket engagement
- The key benefits of running a challenge for your business
- Choosing the right goal for your challenge (why 30-day challenges work best)
- How to break down your challenge into micro-tasks for daily wins
- Delivering challenges via email for maximum results (no fancy tech needed!)
- The power of daily recaps and momentum-building
- How to use community-driven accountability for better engagement
- Using challenges as a natural sales funnel (without being pushy)
- How to turn challenge participants into testimonials and case studies
- The importance of showing, not just saying, when it comes to social proof
- The easiest way to validate your challenge idea before launching
- The one email strategy that will keep your audience engaged
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