In this episode, I break down the biggest social media trends that will shape 2025 and how you can stay ahead of the curve. From the rise of storytelling content and slow-paced, observational formats to major shifts in platform priorities, I explain what’s changing and what it means for creators and businesses. I also share why trust, transparency, and community are more important than ever and how to use these trends to grow your audience and business.
In this episode, we discuss:
- [00:06] The key social media trends expected in 2025
- [01:02] The rise of storytelling content and why personal experiences outperform generic tutorials
- [02:27] Why content with a journey-based approach builds authority and trust
- [05:49] The shift toward invitational content vs. instructional content
- [07:11] Why slow-paced, simple content is gaining traction over hyper-edited videos
- [10:30] The growing popularity of listicle-style and highly saveable content
- [11:58] Why creators need to diversify across multiple platforms
- [13:55] The importance of trust and transparency in 2025’s content strategies
- [14:24] Why overall views will decrease due to increased competition
- [16:46] Instagram’s push to boost new creators while reducing reach for larger accounts
- [17:42] How to adapt your content strategy for Instagram’s shifting algorithm
- [19:05] The best platforms for testing and refining your content ideas
- [20:32] Why ad saturation on Facebook, Instagram, and TikTok will impact organic reach
- [22:56] How trust-building strategies like testimonials and product transparency will drive sales
- [25:46] Why more creators are expanding into platforms like LinkedIn and YouTube Shorts
- [27:42] The decline of TikTok as a monetization tool for service-based businesses
- [29:39] Why Twitter/X is losing engagement and Blue Sky is emerging as a new alternative
- [32:26] The growing importance of communities (Facebook Groups, School, and private platforms)
- [35:49] Why 2025 is the year to build a business around trust, engagement, and authentic content
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