If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia. This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee. Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are: 1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this final episode of this Map It Forward podcast series, Lee, Felipe, and Angel discuss the current state and future of the global coffee industry in 2025. They delve into various issues affecting the market, from sky-high prices to supply chain complexities. The conversation highlights the need for businesses to be better informed, focus on the value proposition, and adapt in an uncertain market. They also touch upon the importance of sustainable practices and conscious consumerism. The episode offers valuable insights and practical advice for anyone involved in the coffee industry. Connect with Angel and Belco here: https://www.belco.fr/ https://www.linkedin.com/in/angel-barrera-8a0b2236/ https://www.instagram.com/koliafobiano/ https://www.instagram.com/belco.coffee/ Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia. This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee. Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are: 1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, Lee, Felipe, and Angel delve into the ongoing consolidation within the industry and its impact on small and medium-sized businesses. The conversation explores how market concentration affects producers, roasters, and traders, and highlights the opportunities for innovation and niche markets. They also examine the role of mega-conglomerates like Keurig, Dr. Pepper, JDE Peet's, and Nestle. The discussion emphasizes the importance of traceability, adaptability, and creative business models to compete against the giants. Join us for an insightful and balanced conversation about the future of the volatile coffee market. Connect with Angel and Belco here: https://www.belco.fr/ https://www.linkedin.com/in/angel-barrera-8a0b2236/ https://www.instagram.com/koliafobiano/ https://www.instagram.com/belco.coffee/ Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia. This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee. Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are: 1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, Lee, Felipe, and Angel discuss the challenges facing coffee production in 2025, market volatility, and the shifts in consumer expectations. Key topics include the impact of climate change on coffee farms, the shift towards Robusta production, the future of specialty coffee, and the importance of sustainable supply chains. The episode provides insights into why purely specialty coffee businesses struggle and what needs to change for them to thrive in a volatile market. Join the conversation on how the coffee industry needs to evolve to meet these new challenges and opportunities. Connect with Angel and Belco here: https://www.belco.fr/ https://www.linkedin.com/in/angel-barrera-8a0b2236/ https://www.instagram.com/koliafobiano/ https://www.instagram.com/belco.coffee/ Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia. This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee. Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are: 1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, Lee, Felipe, and Angel focus on the incredible market volatility experienced in 2025, driven by factors such as fluctuating market prices, currency exchange rates, and geopolitical tariffs. They explore how volatility affects decision-making, client interactions, and stability within the industry. Additionally, the conversation touches upon the influence of tariffs and logistical challenges in maintaining stable coffee supplies to global markets. For more detailed insights, join us in this in-depth discussion. Connect with Angel and Belco here: https://www.belco.fr/ https://www.linkedin.com/in/angel-barrera-8a0b2236/ https://www.instagram.com/koliafobiano/ https://www.instagram.com/belco.coffee/ Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• Welcome to the first episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia. This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee. Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are: 1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, host Lee Safar teams up with coffee industry experts Felipe Croce and Angel Barrera to discuss the unforeseen and unprecedented events that have unfolded in the global coffee market during 2025. They delve into how East Africa and Colombia diverged from market expectations, the effects of government-set prices in Ethiopia, and the rapid consumption of East African coffee inventories. They also touch on the growing need for multilingual support in the coffee industry podcast and announce exciting changes coming to Map It Forward in 2026, including the introduction of advertisements. This episode sets the stage for understanding the new chaotic normal in coffee production and trade, and prepares listeners for a deeper exploration of the driving forces behind this volatility in subsequent episodes. Connect with Angel and Belco here: https://www.belco.fr/ https://www.linkedin.com/in/angel-barrera-8a0b2236/ https://www.instagram.com/koliafobiano/ https://www.instagram.com/belco.coffee/ Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar. This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months. Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues. None of the information in this series should be taken as advice for your business. The 5 episodes of this series are: 1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE 3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY 4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc 5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUI In the final episode of a five-part series, Lee delves into the enduring coffee crisis. Lee identifies key signals such as corporate acquisitions and rising coffee prices, highlighting a growing separation within the coffee industry. This episode forecasts a challenging future marked by consolidation, business closures, and evolving market dynamics. Lee advises thinking ahead for 2026 business plans and underscores the importance of staying informed and supporting the coffee community during these turbulent times. Connect with Lee Safar and Map It Forward here: support@mapitforward.org https://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 4th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar. This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months. Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues. None of the information in this series should be taken as advice for your business. The 5 episodes of this series are: 1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE 3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY 4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc 5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUI In this episode of The Daily Coffee Pro by Map It Forward, Lee delves into the complexities of the current coffee crisis, focusing on supply chain issues and the influence of geopolitics and tariffs. Coffee producers are rethinking their strategies, shifting from specialty coffee to commercial markets. Tariffs imposed during the Trump administration are reshaping trade, particularly impacting major coffee producers like Brazil, Vietnam, and Colombia. Lee discusses the broader implications for both producers and consumers, emphasizing the long-term changes expected in coffee sourcing and pricing. Connect with Lee Safar and Map It Forward here: support@mapitforward.org https://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar. This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months. Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues. None of the information in this series should be taken as advice for your business. The 5 episodes of this series are: 1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE 3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY 4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc 5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUI In this episode, Lee discusses the ongoing consolidation in the coffee industry, spotlighting the merger of Keurig Dr. Pepper and JDE Peet's into the new Global Coffee Co. She explains how this shifts power dynamics, favoring mega-corporations at the expense of smaller businesses. The episode is part of a series analyzing the 2025 coffee crisis and includes insights on how to adapt and survive in these challenging times. Lee also emphasizes the importance of building strong business relationships and adapting to market changes to thrive amidst the consolidation. Tune in to understand the current state of the coffee industry and learn practical strategies for the future. Connect with Lee Safar and Map It Forward here: support@mapitforward.org https://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 2nd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar. This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months. Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues. None of the information in this series should be taken as advice for your business. The 5 episodes of this series are: 1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE 3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY 4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc 5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUI In this episode of 'The Daily Coffee Pro' by Map It Forward, Lee delves into the evolving coffee crisis, particularly focusing on the fluctuations in coffee prices. Lee explains the roles of the futures market, speculators, and certified stocks in affecting coffee prices, and highlights the impact of tariffs and adverse weather conditions in Brazil. This is the second episode in a five-part series that explores the multifaceted nature of the coffee crisis and its implications for the industry. Stay tuned for the next episode on consolidation in the coffee sector. Connect with Lee Safar and Map It Forward here: support@mapitforward.org https://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the first episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar. This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months. Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues. None of the information in this series should be taken as advice for your business. The 5 episodes of this series are: 1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE 3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY 4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc 5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUI In this episode, Lee discusses the upcoming introduction of advertising on the Map It Forward podcast in 2026, differentiating it from sponsorships by focusing on B2B advertising aligned with Map It Forward's values. Lee also addresses the current phase of the 'Coffee Crisis' affecting the coffee industry, including rising coffee prices, supply chain issues, labor shortages, and logistical challenges. The series aims to offer insights and advice for coffee businesses and professionals navigating these turbulent times. Additional topics include Map It Forward’s recent expansions and new multilingual capabilities, and ways the audience can support the podcast through Patreon, YouTube Premium, and sharing the content. Connect with Lee Safar and Map It Forward here: support@mapitforward.org https://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee. The 5 episodes in this series are: 1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ 2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM 3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s 4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ 5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g In the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality. With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals. Connect with Reza Kosar and Slick Coffee Co. here: https://www.instagram.com/rezakosar_/ https://www.instagram.com/slickcoffeeco/ https://www.linkedin.com/in/rezakosar/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee. The 5 episodes in this series are: 1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ 2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM 3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s 4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ 5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g In this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry. They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals. Connect with Reza Kosar and Slick Coffee Co. here: https://www.instagram.com/rezakosar_/ https://www.instagram.com/slickcoffeeco/ https://www.linkedin.com/in/rezakosar/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee. The 5 episodes in this series are: 1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ 2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM 3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s 4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ 5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g In this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions. Connect with Reza Kosar and Slick Coffee Co. here: https://www.instagram.com/rezakosar_/ https://www.instagram.com/slickcoffeeco/ https://www.linkedin.com/in/rezakosar/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee. The 5 episodes in this series are: 1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ 2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM 3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s 4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ 5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g In this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee. Connect with Reza Kosar and Slick Coffee Co. here: https://www.instagram.com/rezakosar_/ https://www.instagram.com/slickcoffeeco/ https://www.linkedin.com/in/rezakosar/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee. The 5 episodes in this series are: 1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ 2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM 3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s 4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ 5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g In this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here: https://www.instagram.com/rezakosar_/ https://www.instagram.com/slickcoffeeco/ https://www.linkedin.com/in/rezakosar/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE 2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k 3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0 5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee. This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series! Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE 2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k 3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0 5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE 2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k 3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0 5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality. They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE 2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k 3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0 5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE 2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k 3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0 5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality. This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar