If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
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This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.
In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".
This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866
The titles of the 5 episodes of this series are:
1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE
2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k
3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98
4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0
5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM
In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people.
Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.
This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry.
Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists.
Connect with Ian Fretheim and Cafe Imports here:
https://www.linkedin.com/in/ian-fretheim-31628323/
https://www.cafeimports.com/north-america/sensory-analysis/coffeerose
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
All content for The Daily Coffee Pro Podcast by MAP IT FORWARD is the property of MAP IT FORWARD and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.
In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".
This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866
The titles of the 5 episodes of this series are:
1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE
2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k
3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98
4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0
5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM
In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people.
Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.
This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry.
Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists.
Connect with Ian Fretheim and Cafe Imports here:
https://www.linkedin.com/in/ian-fretheim-31628323/
https://www.cafeimports.com/north-america/sensory-analysis/coffeerose
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 4th episode in a 5-part series with Mollie Sitkowski, Partner at Faegre Drinker. Mollie specializes in Trade Compliance and is based in Chicago.
In this series, Mollie and host Lee Safar focus on the impact of Trump's tariffs on the global coffee supply chain.
Please note that all the information in this series is purely the opinions of Mollie Sitkowski and Lee Safar and should not constitute legal and business advice.
The 5 episodes in this series are:
1. Understanding Trump's Tariffs - https://youtu.be/Il1OERDKpjw
2. Impact of Tariffs on US Importers - https://youtu.be/jH_lgNewNlU
3. Impact of Tariffs On Exports To The US - https://youtu.be/1lJRb1aRwAQ
4. Impact of Tariffs On US Consumers - https://youtu.be/cAkKR_efGR0
5. How Can We Mitigate The Impact of Tariffs - https://youtu.be/-xH6jzKSu8w
In this episode of The Daily Coffee Pro by Map it Forward, Lee and Mollie delve into the short-term, medium-term, and long-term effects of the tariffs on consumers and businesses, highlighting challenges such as rising prices, inflation, and market uncertainty.
Tune in to explore how tariffs could affect your daily coffee and the broader economy.
00:00 Understanding Short-Term Pricing Uncertainty
00:37 Introduction to Regenerative Coffee Farming Workshops
01:23 Impact of Trump Tariffs on the Global Coffee Industry
01:52 Consumer Impact of Tariffs: Short, Medium, and Long Term
06:07 Elasticity of Coffee Prices and Market Shifts
07:01 Tariffs and the Future of Coffee Imports
10:32 Consumer Sentiment and Economic Implications
16:43 Mitigating the Effects of Tariffs
16:56 Closing Remarks and Call to Action
References in this series:
1. CSMS page for CBP
2. The Federal Register
3. https://www.whitehouse.gov/
Contact Mollie Sitkowski:
• https://www.linkedin.com/in/molliesitkowski/
• https://www.faegredrinker.com/en/professionals/s/sitkowski-mollie-d#tab-Overview
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 3rd episode in a 5-part series with Mollie Sitkowski, Partner at Faegre Drinker. Mollie specializes in Trade Compliance and is based in Chicago.
In this series, Mollie and host Lee Safar focus on the impact of Trump's tariffs on the global coffee supply chain.
Please note that all the information in this series is purely the opinions of Mollie Sitkowski and Lee Safar and should not constitute legal and business advice.
The 5 episodes in this series are:
1. Understanding Trump's Tariffs - https://youtu.be/Il1OERDKpjw
2. Impact of Tariffs on US Importers - https://youtu.be/jH_lgNewNlU
3. Impact of Tariffs On Exports To The US - https://youtu.be/1lJRb1aRwAQ
4. Impact of Tariffs On US Consumers - https://youtu.be/cAkKR_efGR0
5. How Can We Mitigate The Impact of Tariffs - https://youtu.be/-xH6jzKSu8w
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Mollie Sitkowski explore how these tariffs are affecting businesses exporting to the United States, delve into the complexities of country of origin rules, and discuss potential long-term impacts.
The episode also touches on the broader economic uncertainty and potential stagnation resulting from these tariffs, and looks ahead to possible future developments in U.S. trade policies.
00:00 Introduction to the Trump Tariffs
00:27 Sponsorship Message: Become a Coffee Consultant
01:05 Welcome and Series Overview
01:15 Impact of Tariffs on US Business
01:38 Options for Businesses Exporting to the US
03:38 Understanding Country of Origin Rules
08:25 Challenges in the Coffee Industry
19:25 Global Trade War and Its Implications
20:58 Conclusion and Next Episode Teaser
References in this series:
1. CSMS page for CBP
2. The Federal Register
3. https://www.whitehouse.gov/
Contact Mollie Sitkowski:
• https://www.linkedin.com/in/molliesitkowski/
• https://www.faegredrinker.com/en/professionals/s/sitkowski-mollie-d#tab-Overview
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 2nd episode in a 5-part series with Mollie Sitkowski, Partner at Faegre Drinker. Mollie specializes in Trade Compliance and is based in Chicago.
In this series, Mollie and host Lee Safar focus on the impact of Trump's tariffs on the global coffee supply chain.
Please note that all the information in this series is purely the opinions of Mollie Sitkowski and Lee Safar and should not constitute legal and business advice.
The 5 episodes in this series are:
1. Understanding Trump's Tariffs - https://youtu.be/Il1OERDKpjw
2. Impact of Tariffs on US Importers - https://youtu.be/jH_lgNewNlU
3. Impact of Tariffs On Exports To The US - https://youtu.be/1lJRb1aRwAQ
4. Impact of Tariffs On US Consumers - https://youtu.be/cAkKR_efGR0
5. How Can We Mitigate The Impact of Tariffs - https://youtu.be/-xH6jzKSu8w
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Mollie Sitkowski explore how the tariffs could affect small, medium, and large businesses, who ends up paying the tariffs, and the potential economic impact on the coffee supply chain.
They also touch on lobbying efforts and the challenges coffee businesses may face with increased costs and potential business closures.
The episode provides valuable insights and practical advice for business owners navigating these turbulent times.
00:00 Impact of Tariffs on Small Businesses
01:33 Introduction to the Series and Topic
02:15 Who Pays the Tariffs?
02:56 Customs and Tax Collection
03:39 Example Scenario: Importing Coffee
04:55 Economic Strain on Businesses
05:45 Trump's Tariff Strategy
13:52 Lobbying and Advocacy
21:03 Conclusion and Next Steps
References in this series:
1. CSMS page for CBP
2. The Federal Register
3. https://www.whitehouse.gov/
Contact Mollie Sitkowski:
• https://www.linkedin.com/in/molliesitkowski/
• https://www.faegredrinker.com/en/professionals/s/sitkowski-mollie-d#tab-Overview
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 1st episode in a 5-part series with Mollie Sitkowski, Partner at Faegre Drinker. Mollie specializes in Trade Compliance and is based in Chicago.
In this series, Mollie and host Lee Safar focus on the impact of Trump's tariffs on the global coffee supply chain.
Please note that all the information in this series is purely the opinions of Mollie Sitkowski and Lee Safar and should not constitute legal and business advice.
The 5 episodes in this series are:
1. Understanding Trump's Tariffs - https://youtu.be/Il1OERDKpjw
2. Impact of Tariffs on US Importers - https://youtu.be/jH_lgNewNlU
3. Impact of Tariffs On Exports To The US - https://youtu.be/1lJRb1aRwAQ
4. Impact of Tariffs On US Consumers - https://youtu.be/cAkKR_efGR0
5. How Can We Mitigate The Impact of Tariffs - https://youtu.be/-xH6jzKSu8w
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Mollie Sitkowski, Trade Compliance Partner at Faegre Drinker, to discuss the complexities of tariffs under the Trump administration and their implications for the global coffee industry.
They delve into the impact of Trump's tariffs on the global coffee industry. Mollie provides an in-depth explanation of the current tariffs, including how they affect coffee and related products, their origins, and the specifics of reciprocal tariffs under the USMCA agreement.
This episode lays the groundwork for understanding how these tariffs impact small, medium, and large businesses, both domestic and international, as well as consumers.
Join us as we explore the detailed implications of tariffs on the coffee supply chain and what businesses can do to mitigate these effects.
00:00 Introduction and Podcast Support
01:09 Welcome and Guest Introduction
01:59 Understanding Trump's Tariffs
02:30 Faegre Drinker and Trade Compliance
04:32 Impact on the Coffee Industry
06:34 Specific Tariff Details
15:54 Legal Advice Disclaimer
16:27 Tariffs on Coffee Imports
18:24 Series Overview and Conclusion
References in this series:
1. CSMS page for CBP
2. The Federal Register
3. https://www.whitehouse.gov/
Contact Mollie Sitkowski:
• https://www.linkedin.com/in/molliesitkowski/
• https://www.faegredrinker.com/en/professionals/s/sitkowski-mollie-d#tab-Overview
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 5th episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
The 5 episodes in this series are:
1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY
2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0
3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM
4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA
5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the burgeoning innovations within the Brazilian specialty coffee market.
They delve into new coffee processing techniques, the potential of natural flavors, and the clear distinction between specialty coffees and co-fermented or infused coffees.
Highlighting the importance of intentionality and control in coffee production, this conversation offers a deep dive into the next generation of Brazilian specialty coffee.
Additionally, the episode is sponsored by the 'It's Time To Become a Coffee Consultant' workshop by Map It Forward.
00:00 Introduction to Specialty Coffee
00:28 Sponsored Message: Become a Coffee Consultant
01:07 Welcome and Series Overview
01:38 A Story of Coffee Innovation
04:11 Understanding Brazilian Coffee Innovations
05:17 The Evolution of Brazilian Coffee Processing
10:18 Defining Specialty Coffee Standards
16:44 Challenges in Identifying Co-Fermented Coffees
21:25 BSCA's Stance on Infused and Co-Fermented Coffees
25:10 Conclusion and Final Thoughts
Connect with Vini and the BSCA here:
• https://www.linkedin.com/in/vinicius-estrela-16454218/
• https://bsca.com.br/
• https://www.instagram.com/bsca_specialtycoffee/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
••••••••••••••••••••••••••••••••
This is the 4th episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
The 5 episodes in this series are:
1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY
2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0
3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM
4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA
5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the evolving role of regenerative agriculture in the Brazilian specialty coffee market, highlighting the necessity of sustainable practices to combat climate change and secure the future supply of coffee.
The episode also covers the BSCA's commitment to sustainability, the importance of carbon credits, and the innovative programs helping Brazilian coffee farmers adopt new agricultural practices.
Join the conversation to learn about the transformative impact of sustainability on the coffee industry.
00:00 Introduction to BSCA and Specialty Coffee in Brazil
01:08 Upcoming Regenerative Agriculture Workshop
01:33 Series Introduction and Guest Introduction
02:02 The Role of Regenerative Agriculture in Brazilian Coffee
03:46 Adoption of Sustainable Practices by Farmers
06:22 BSCA's Certification and Sustainability Standards
13:14 Carbon Credits and Sequestration in Coffee Farming
19:59 Conclusion and Future Innovations in Brazilian Coffee
20:15 Closing Remarks and Call to Action
Connect with Vini and the BSCA here:
• https://www.linkedin.com/in/vinicius-estrela-16454218/
• https://bsca.com.br/
• https://www.instagram.com/bsca_specialtycoffee/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
••••••••••••••••••••••••••••••••
This is the 3rd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
The 5 episodes in this series are:
1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY
2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0
3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM
4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA
5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the current state and future trends of the Brazilian specialty coffee market. They delve into the pricing complexities faced by Brazilian coffee producers, the shift towards sustainable and regenerative farming practices, and the rising importance of specialty coffee.
Vini shares insights on the challenges of the 2024-2025 harvest, the market's mechanization, and the role of certifications like Rainforest Alliance in enhancing coffee value.
They also highlight the transformative efforts of new-generation producers like Felipe Croce, emphasizing the importance of long-term strategies and technological advancements in securing the future of Brazilian specialty coffee.
Stay tuned for the next episode where they explore the impact of regenerative agriculture on Brazilian coffee. Don't forget to like, subscribe, and share!
00:00 Introduction to Coffee Pricing and Market Dynamics
00:46 Regenerative Coffee Farming Workshops
01:33 Welcome to The Daily Coffee Pro
01:46 Brazilian Specialty Coffee Market in 2025
02:09 Challenges and Opportunities for Brazilian Coffee Producers
05:54 Sustainability and Specialty Coffee Certification
11:49 The Future of Brazilian Coffee Farming
21:08 Conclusion and Next Episode Preview
Connect with Vini and the BSCA here:
• https://www.linkedin.com/in/vinicius-estrela-16454218/
• https://bsca.com.br/
• https://www.instagram.com/bsca_specialtycoffee/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
••••••••••••••••••••••••••••••••
This is the 2nd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
The 5 episodes in this series are:
1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY
2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0
3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM
4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA
5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM
In this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Vini discuss the myths and realities of the Brazilian specialty coffee market.
Vini highlights the innovative efforts in Brazil’s coffee industry, focusing on sustainable practices, the impact of climate challenges, and the profitability of coffee farming.
The episode debunks myths about Brazilian coffee farmers and the quality of Brazilian coffee, demonstrating the diverse and high-quality offerings beyond the traditional perceptions.
Join the conversation to explore the future of Brazilian specialty coffee and the transformative initiatives paving the way for 2025.
00:00 Introducing the New Generation of Brazilian Specialty Coffee
00:25 Regenerative Coffee Farming Workshops
01:11 Exploring the Brazilian Specialty Coffee Market
02:21 Economic Impact and Sustainability in Brazilian Coffee
09:41 Challenges of Climate Change on Coffee Production
13:19 Innovations and Adaptations in Coffee Farming
16:00 Debunking Myths About Brazilian Coffee
23:23 The Future of Brazilian Specialty Coffee
26:38 Conclusion and Next Episode Preview
Connect with Vini and the BSCA here:
• https://www.linkedin.com/in/vinicius-estrela-16454218/
• https://bsca.com.br/
• https://www.instagram.com/bsca_specialtycoffee/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 1st episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
The 5 episodes in this series are:
1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY
2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0
3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM
4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA
5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM
In this episode of The Daily Coffee Pro by Map It Forward, the discussion centers around the impact of tariffs on the specialty coffee market in Brazil, focusing on how these tariffs could lead to inflation and increased consumer costs.
Vini provides insights into the BSCA's role in promoting Brazilian specialty coffee globally and touches upon the relationship with the Specialty Coffee Association (SCA).
The conversation also explores the broader consequences of tariffs and trade barriers on the coffee industry, emphasizing the need for sustainable and efficient coffee production and trade practices.
Tune in to understand the complex dynamics of the specialty coffee market and the challenges it faces in 2025.
00:00 Introduction to Tariffs and Coffee Prices
00:33 Supporting the Podcast
01:02 Welcome to The Daily Coffee Pro
01:11 Introducing Vini Estrela
01:41 Brazil's Specialty Coffee Market in 2025
02:51 The Role of BSCA
05:43 Impact of Tariffs on Brazilian Coffee
11:36 Global Trade and Coffee Prices
19:06 Conclusion and Next Episode Preview
20:00 Closing Remarks and Call to Action
Connect with Vini and the BSCA here:
• https://www.linkedin.com/in/vinicius-estrela-16454218/
• https://bsca.com.br/
• https://www.instagram.com/bsca_specialtycoffee/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 5th episode in a 5-part series with Carley Garner, founder and broker at DeCarley Trading, discussing tariffs and Coffee Prices.
The episodes in this series are:
1. The Cause of Coffee Price Volatility - https://youtu.be/8Qo6DKAetBk
2. Are High Coffee Prices Permanent? - https://youtu.be/vYshFEsv5-U
3. The Impact of Tariffs on Coffee - https://youtu.be/UBo8zlmIxog
4. Trump, High Prices, Tariffs, and Coffee - https://youtu.be/O8nSPekmOlo
5. The Future Price Volatility of Coffee - https://youtu.be/Zmzgm1cMaU0
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and Carley Garner from DeCarley Trading discuss the volatile nature of the coffee market, the impact of climate change, and potential future trends in coffee pricing.
Topics include the cyclical nature of commodity prices, advancements in technology, and the challenges faced by coffee farmers globally.
Additionally, they explore the impact of potential changes in the global reserve currency on the coffee market.
Stay tuned for insights into how industry stakeholders can navigate these uncertain times.
Connect with Carley and DeCarley Trading at:
https://www.decarleytrading.com
https://www.linkedin.com/in/carleygarner/
https://www.instagram.com/decarleytrading/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 4th episode in a 5-part series with Carley Garner, founder and broker at DeCarley Trading, discussing tariffs and Coffee Prices.
The episodes in this series are:
1. The Cause of Coffee Price Volatility - https://youtu.be/8Qo6DKAetBk
2. Are High Coffee Prices Permanent? - https://youtu.be/vYshFEsv5-U
3. The Impact of Tariffs on Coffee - https://youtu.be/UBo8zlmIxog
4. Trump, High Prices, Tariffs, and Coffee - https://youtu.be/O8nSPekmOlo
5. The Future Price Volatility of Coffee - https://youtu.be/Zmzgm1cMaU0
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar dives into the intricate relationship between economic shifts, tariffs, and coffee prices with guest Carley Garner from DeCarley Trading.
They discuss the impact of government policies, the stimulus-driven wealth shift, and the administration's goals to support small and medium businesses.
The conversation explores how market volatility affected by tariffs and deflation challenges both small businesses and large corporations in the coffee industry.
They also touch on the potential for deglobalization and consolidation within the industry.
Join us to understand how these dynamics might reshape the future of coffee pricing.
Connect with Carley and DeCarley Trading at:
https://www.decarleytrading.com
https://www.linkedin.com/in/carleygarner/
https://www.instagram.com/decarleytrading/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 3rd episode in a 5-part series with Carley Garner, founder and broker at DeCarley Trading, discussing tariffs and Coffee Prices.
The episodes in this series are:
1. The Cause of Coffee Price Volatility - https://youtu.be/8Qo6DKAetBk
2. Are High Coffee Prices Permanent? - https://youtu.be/vYshFEsv5-U
3. The Impact of Tariffs on Coffee - https://youtu.be/UBo8zlmIxog
4. Trump, High Prices, Tariffs, and Coffee - https://youtu.be/O8nSPekmOlo
5. The Future Price Volatility of Coffee - https://youtu.be/Zmzgm1cMaU0
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carley Garner from DeCarley Trading to discuss the complex effects of tariffs on the global economy and coffee prices.
The conversation covers whether tariffs are truly inflationary or deflationary, how consumer behavior influences this, and how current tariffs might impact the coffee industry.
Additionally, they touch on the broader economic implications during times of changing world trade orders.
The discussion also includes insights on how different segments of consumers might react to price changes and the potential future of coffee pricing amidst ongoing tariff policies.
Connect with Carley and DeCarley Trading at:
https://www.decarleytrading.com
https://www.linkedin.com/in/carleygarner/
https://www.instagram.com/decarleytrading/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 2nd episode in a 5-part series with Carley Garner, founder and broker at DeCarley Trading, discussing tariffs and Coffee Prices.
The episodes in this series are:
1. The Cause of Coffee Price Volatility - https://youtu.be/8Qo6DKAetBk
2. Are High Coffee Prices Permanent? - https://youtu.be/vYshFEsv5-U
3. The Impact of Tariffs on Coffee - https://youtu.be/UBo8zlmIxog
4. Trump, High Prices, Tariffs, and Coffee - https://youtu.be/O8nSPekmOlo
5. The Future Price Volatility of Coffee - https://youtu.be/Zmzgm1cMaU0
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Carley Garner from DeCarley Trading for an in-depth discussion on the future of coffee prices.
They explore the volatility in the coffee market, including seasonal trends, price forecasts, and the impact of economic recessions.
Carley sheds light on the intricacies of the ICE exchange, commodities trading, and the challenges faced by coffee farmers and traders.
Tune in to understand the factors influencing coffee prices and get expert insights on navigating this uncertain market.
Connect with Carley and DeCarley Trading at:
https://www.decarleytrading.com
https://www.linkedin.com/in/carleygarner/
https://www.instagram.com/decarleytrading/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 1st episode in a 5-part series with Carley Garner, founder and broker at DeCarley Trading, discussing tariffs and Coffee Prices.
The episodes in this series are:
1. The Cause of Coffee Price Volatility - https://youtu.be/8Qo6DKAetBk
2. Are High Coffee Prices Permanent? - https://youtu.be/vYshFEsv5-U
3. The Impact of Tariffs on Coffee - https://youtu.be/UBo8zlmIxog
4. Trump, High Prices, Tariffs, and Coffee - https://youtu.be/O8nSPekmOlo
5. The Future Price Volatility of Coffee - https://youtu.be/Zmzgm1cMaU0
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carley Garner from DeCarley Trading about the dramatic coffee price volatility experienced in 2025.
They discuss the contributing factors, including the influx of money into the commodity markets post-COVID, the impact of speculative trading on market prices, and how emotional reactions drive market behavior.
Carley also touches upon the difficulties faced by coffee farmers in hedging and how different market participants are influenced by these price swings.
The episode aims to unpack the complex dynamics behind the fluctuating coffee prices and what's ahead for the market.
Don't miss this insightful conversation if you want to understand the broader economic and emotional factors impacting coffee prices.
Connect with Carley and DeCarley Trading at:
https://www.decarleytrading.com
https://www.linkedin.com/in/carleygarner/
https://www.instagram.com/decarleytrading/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org
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This is the 5th conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.
This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.
The 5 episodes in this series are:
1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA
2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q
3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo
4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk
5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8
In the final episode of this series on The Daily Coffee Pro by Map It Forward, host Lee Safar discusses where to buy coffee and the importance of choosing high-quality coffee to support smallholder farmers.
The episode delves into the challenges faced by coffee farmers, including the lack of knowledge and market access, and explores potential solutions such as increasing yield, improving quality, diversifying crops, and adopting regenerative agriculture practices.
Paul shares insights on how organizations like TechnoServe assist farmers in leveraging these opportunities to escape poverty and enhance their livelihoods.
00:00 Introduction: Where to Buy Quality Coffee
00:27 Support The Daily Coffee Pro Podcast
00:50 Final Episode: Discussing Poverty Among Coffee Farmers
02:17 Challenges Faced by Smallholder Farmers
03:32 Solutions for Smallholder Farmers
06:37 Diversification and Regenerative Agriculture
13:44 Advice for Farmers and Buyers
18:35 Conclusion and Contact Information
19:50 Closing Remarks and Call to Action
Connect with TechnoServe and Paul Stewart here:
• https://www.linkedin.com/in/paul-stewart-1165826/
• https://www.technoserve.org/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org
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This is the 4th conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.
This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.
The 5 episodes in this series are:
1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA
2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q
3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo
4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk
5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar engages in an insightful discussion with Paul Stewart, Global Coffee Director for TechnoServe exploring the significant increase in coffee prices and how market access impacts smallholder farmers.
Paul delves into the complexities of coffee sales, highlighting farmers' increasing choices and the challenges faced in regions like Nicaragua.
They also examine how technology and AI can play a transformative role in providing market access and resources to farmers.
Tune in to understand the current market dynamics and the potential for a more sustainable coffee future.
00:00 Introduction: Coffee Market Surge
00:37 Regenerative Coffee Farming Workshops
01:23 Series Introduction: Poverty Among Coffee Farmers
01:36 Do Farmers Have a Choice?
02:49 Challenges in Coffee Supply Chains
05:08 Market Dynamics and Farmer Choices
06:42 Impact of Price Increases on Farmers
09:13 Specialty vs. Commercial Coffee Markets
10:50 Weather Impact on Coffee Production
15:48 Access to New Markets for Smallholders
18:47 Role of Technology in Coffee Farming
24:12 Exciting Times Ahead for Coffee Farmers
24:51 Conclusion and Next Episode Teaser
Connect with TechnoServe and Paul Stewart here:
• https://www.linkedin.com/in/paul-stewart-1165826/
• https://www.technoserve.org/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org
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This is the 3rd conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.
This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.
The 5 episodes in this series are:
1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA
2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q
3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo
4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk
5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Paul delve deep into the challenges faced by coffee farmers globally, with a particular focus on Brazil and Vietnam as low-cost producers.
They also discuss the significant issues impacting coffee prices, farm yields, and the tough economic decisions smallholder farmers have to make and explore how shifting demographics, technological advancements, and local consumption influence the coffee market.
Paul also sheds light on the critical role of NGOs in providing the knowledge and resources needed to support farmers in these volatile times. Tune in to understand why solving these problems is so complex and the potential future of coffee farming.
00:00 Introduction to Coffee Market Dynamics
00:45 Support Our Podcast
01:13 Welcome and Episode Overview
01:37 Challenges Faced by Coffee Farmers
05:06 The Impact of Brazil and Vietnam on Coffee Prices
08:16 Local Coffee Consumption Trends
10:13 Tariffs and Their Effects on Coffee Trade
12:58 The Role of NGOs in Solving Coffee Industry Problems
21:11 Conclusion and Next Episode Teaser
Connect with TechnoServe and Paul Stewart here:
• https://www.linkedin.com/in/paul-stewart-1165826/
• https://www.technoserve.org/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org
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This is the 2nd conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.
This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.
The 5 episodes in this series are:
1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA
2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q
3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo
4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk
5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Paul Stewart, Global Coffee Director of TechnoServe, discuss the increasing poverty among smallholder coffee farmers, comparing today's conditions to those of 50 years ago.
They explore various factors impacting profitability, including land size, yield, costs, and coffee prices. They highlight that while the costs and land sizes have changed drastically, yields have remained relatively steady, contributing to today’s economic challenges for these farmers.
The discussion concludes by addressing the urgent question of whether smallholder coffee farms can sustain their families and workers given these financial strains.
00:00 Introduction: The Decline of Coffee Farming Livelihoods
00:39 Support the Podcast
01:01 Series Overview and Guest Introduction
01:33 Defining Small Holder Farmers
02:21 Challenges of Sustaining Small Coffee Farms
04:13 Exploring the Scale of Poverty Among Coffee Farmers
06:13 Components of Profitability in Coffee Farming
09:04 Impact of Coffee Prices Over Time
10:59 The Rising Costs of Coffee Farming
14:30 Stagnant Yields and Land Size Reduction
20:47 Conclusion and Next Episode Preview
Connect with TechnoServe and Paul Stewart here:
• https://www.linkedin.com/in/paul-stewart-1165826/
• https://www.technoserve.org/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org
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This is the first conversation in a 5-part series on the Daily Coffee Pro Podcast by Map It Forward between host Lee Safar and guest, Paul Stewart - the Global Coffee Director at NGO, TechnoServe.
This series focuses on poverty amongst coffee farmers, particularly smallholder coffee farmers.
The 5 episodes in this series are:
1. Tariffs and the Role of NGO's in Coffee - https://youtu.be/1vURyMyi2BA
2. Smallholder Coffee Farmers Are Getting Poorer - https://youtu.be/uMVR5nMDM6Q
3. Why is Poverty Such a Hard Problem to Solve in Coffee? - https://youtu.be/WvLIGQY2CRo
4. Are There More Places For Farmers To Sell Coffee? - https://youtu.be/haAonaxIPIk
5. Solutions To Get Coffee Farmers Out of Poverty. - https://youtu.be/TC7XIoeGfc8
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the significant challenges posed by recent tariffs on coffee imports to the U.S. Paul and Lee explore the implications of tariffs on importers, roasters, and ultimately consumers.
The conversation dives into the crucial role NGOs play in the coffee value chain and provides a historical context of TechnoServe's impactful work.
Tune in to understand the current volatile market conditions and their potential impact on the coffee industry.
00:00 Introduction to Coffee Tariffs
00:52 Business Advisory Services for Coffee Entrepreneurs
01:28 Welcome and Series Introduction
01:48 Introducing Paul Stewart from TechnoServe
02:00 The Impact of Tariffs on Coffee Producers
02:57 Understanding the Role of NGOs in Coffee
04:14 TechnoServe's Work in the Coffee Sector
07:04 Funding and Challenges for NGOs
09:26 Tariffs and Their Broader Implications
15:05 The Role of NGOs in the Coffee Value Chain
20:26 Conclusion and Next Episode Preview
Connect with TechnoServe and Paul Stewart here:
• https://www.linkedin.com/in/paul-stewart-1165826/
• https://www.technoserve.org/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
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Join our Mailing List - https://www.mapitforward.coffee/mailinglist
"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops
"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops
"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org
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This is the 5th episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.
Our guest on the podcast in this series is Angela Barrero, coffee farmer at Bodega de la Finca in Quindio, Colombia.
In this important series, we're discussing the role that biochar has to play on coffee farms.
The 5 episodes in this series are:
1. Stabilizing Coffee Supply with Regenerative Ag - https://youtu.be/Tvy5uRft0Qo
2. Water Instability at Coffee Origins - https://youtu.be/oD0wyoeNtmg
3. Biochar's Role During La Niña and El Niño - https://youtu.be/Sf4Ia3DELhg
4. Is it Going to Get Easier to Grow Coffee? - https://youtu.be/W-llrWOesG4
5. The Basics of Making Biochar - https://youtu.be/NL6n7bIU79w-
In this final episode of the series, Lee and Angela discuss the strategic creation and use of biochar in coffee farming.
They discuss the economic and ecological benefits, including reduced fertilizer costs and carbon credits.
Angela offers practical advice on different biochar production methods, suitable from small-scale artisan production to larger operations, highlighting the importance of weather conditions and biomass types.
The session also emphasizes the need for scientific precision in biochar application to enhance soil health and plant nutrition, leveraging local residues and avoiding chemicals.
This episode is part of The Daily Coffee Pro by Map It Forward, and it introduces upcoming workshops for further in-depth learning about regenerative practices in coffee farming.
00:00 Introduction to Biochar and Fertilizer Savings
00:50 Regenerative Coffee Farming Workshops Announcement
01:38 Final Episode Introduction with Angela Barrero
02:42 Basics of Creating Biochar for Coffee Farms
03:42 Biochar Production Methods and Safety
08:49 Economic and Environmental Benefits of Biochar
15:26 Quality and Application of Biochar
30:49 Workshops and Hands-On Learning Opportunities
36:09 Conclusion and Final Thoughts
Connect with Angela Barrero here:
https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/
https://www.instagram.com/bodegadelafinca/••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
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This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.
In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".
This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866
The titles of the 5 episodes of this series are:
1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE
2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k
3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98
4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0
5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM
In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people.
Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.
This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry.
Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists.
Connect with Ian Fretheim and Cafe Imports here:
https://www.linkedin.com/in/ian-fretheim-31628323/
https://www.cafeimports.com/north-america/sensory-analysis/coffeerose
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
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