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The Culture of Writing Podcast
Writers, editors, and content strategists from Salesforce
25 episodes
3 months ago
Join writers, editors, and content strategists from Salesforce to find out how we work together to improve our craft and make content better!
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Education
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All content for The Culture of Writing Podcast is the property of Writers, editors, and content strategists from Salesforce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join writers, editors, and content strategists from Salesforce to find out how we work together to improve our craft and make content better!
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Business
Education
Episodes (20/25)
The Culture of Writing Podcast
Ep. 26: Content Design: What We Do And How We Establish Influence with Nathalie and Meryl
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic value through research and teamwork.
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3 months ago
33 minutes 28 seconds

The Culture of Writing Podcast
Ep. 25: Research and Data Fuel Good Content Design with Colleen Casey and Frances Baum
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic value through research and teamwork.
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3 months ago
20 minutes 8 seconds

The Culture of Writing Podcast
Ep. 24: Life As a Content Designer with Lori Sanders and Ben Rhau
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic value through research and teamwork.
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3 months ago
25 minutes 22 seconds

The Culture of Writing Podcast
Ep. 22 Liberating Your Creativity with Typewriters, Slack, and AI
Think a typewriter is obsolete for creators? Samartha Vashishtha from Salesforce demonstrates how he harnesses typewriters, alongside Slack and AI, to refine, focus, and channel his creative drive.
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3 months ago
5 minutes 23 seconds

The Culture of Writing Podcast
Ep. 21: Ep. 21: Compressing a 2-Day Job Creating a Video Script into 3 Hours with AI
Discover how Samartha Vashishtha with Salesforce slashed video script creation time by 70% using a curated blend of off-the-shelf AI tools. Samartha's techniques highlight that AI is about exploration, offering you similar time-saving potential.
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3 months ago
34 minutes 10 seconds

The Culture of Writing Podcast
Culture of Writing Podcast Ep. 20: Task Topics and Procedures: Pro Tips
Consistent writing helps both users and AI find answers. Martha Morgan from Salesforce shares 8 pro tips for formatting steps in your tasks and procedures.
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3 months ago
15 minutes 57 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 19: Evangelizing Your Team’s Innovations in AI
Esperanza Rodriguez, from Salesforce, shares how she broadcasts time-saving innovations that the Salesforce Content Experience (CX) Team is making with AI.
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4 months ago
16 minutes 28 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 14: AI Helps Create Concise Documentation From a Massive Source Doc
Join Samartha Vashishtha, Director, Content Experience for Salesforce for a brisk (9 minute) summary of how he and his team used AI to tackle a new documentation project. First, they used AI to digest and summarize hundreds of pages of dense documentation that they were unfamiliar with. AI helped them find the WHY (why is this important to me, the user? Why should I care?). Last, they leveraged AI to quickly create concise, finished documentation that has since been published.
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6 months ago
8 minutes 54 seconds

The Culture of Writing Podcast
Ep. 18: Plain Writing Equals More Effective Writing
Plain writing makes your documentation far more effective–easier to understand, easier to localize, and easier for AI agents to digest so they can return more relevant answers. Learn simple, actionable tips from two experts in the field, and have some fun along the way.
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7 months ago
35 minutes 37 seconds

The Culture of Writing Podcast
Ep. 17: The Power of Concise Writing: And How AI Can Assist, featuring Saket Parekar
Your readers are giving you a valuable gift: their time. Make sure your technical writing makes the most of it. Don't hesitate to leverage AI for assistance—clear and concise writing enables users to quickly find and understand the information they need.
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8 months ago
30 minutes 20 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 16: Easy AI Hacks for Writers
Prepare to be amazed as technical architect Ian Varley shows how he uses AI to enhance his workflows, increasing efficiency and the quality of his work. Some of his discoveries are counterintuitive and surprising. But they’re easy—and you’ll have a lot of fun using them.
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10 months ago
43 minutes 43 seconds

The Culture of Writing Podcast
Culture of Writing Podcast Ep. 15: What NOT to Write in Tech Docs
Successful technical documentation is clear, accurate, concise, helpful, and focused on real-world user goals. Almost as important is understanding what not to write. Think of it as opportunity cost. Time and effort spent writing unnecessary or duplicative content could be spent more productively on the many things we do need to document. Our 23-minute podcast discusses how you, the writer, should look at your requests and why you have the right and obligation to ask if you think the work may be unnecessary.
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10 months ago
23 minutes 16 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 13: How AI May Redefine the Meaning of Work with Peter Conrad
What does the future of technical documentation look like with AI? Could an AI talking to another AI perform complex cloud software integrations without admin assistance? Or provide solutions to multi-faceted technical challenges? How might this redefine the very meaning of work?
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1 year ago
33 minutes 29 seconds

The Culture of Writing Podcast
Using AI-Powered Sentiment Analysis to Improve Customer Service
When you've got thousands of help articles, they can't all be up to date. How do you know which to focus on for revision and consolidation? Stephen Munoz and his team have an answer. His "self-help" group uses AI to analyze customer feedback and zero in on the content that helps customers resolve their issues most effectively.
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1 year ago
30 minutes 26 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 11: Bonus Material - Jon Varese Talks Novels
And relates story-telling to technical documentation.
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1 year ago
9 minutes 15 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 10: Human-Centric Technical Documentation
Jon Varese, Content Experience VP of Salesforce Industries and Revenue Cloud, discusses why it's important to craft writing based on people and what they need from our documentation. More information on the Dickens Project talked about in this episode: https://www.youtube.com/watch?v=9Qoilrlmw4U&t=0s
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1 year ago
37 minutes 19 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 9: AI, Technical Content, and the Future
Learn how the head of the Salesforce Content Experience video team views the progression of AI in video and in helping us become more efficient in making our end products, including video and technical documentation, better. It's a fascinating conversation with Charles Scheinblum that you won't want to miss. This is Part Four in a special series.
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1 year ago
29 minutes 5 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 8: AI and Improving Existing Tech Content, Part Three
Join six writers and our head of video production as we investigate and experiment with using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. This is Part Three in a special series. Featured in this episode are Cristina Pullen and Scarlet Peachy.
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1 year ago
26 minutes 39 seconds

The Culture of Writing Podcast
Culture of Writing Podcast, Ep. 7: AI and Improving Legacy Content, Part Two
Join six writers and our head of video production as we investigate and experiment with using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. This is Part Two in a special series. Featured in this episode are Kate Bowerman, Stephanie Shaw, and Emily Diffenderfer.
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1 year ago
36 minutes 9 seconds

The Culture of Writing Podcast
Episode 6: AI and Improving Existing Content
Join six writers and our head of video production on journey of discovery on using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. (This is part one in a series of four special podcasts.)
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1 year ago
25 minutes 33 seconds

The Culture of Writing Podcast
Join writers, editors, and content strategists from Salesforce to find out how we work together to improve our craft and make content better!