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The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Em Connors
30 episodes
1 day ago
Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...
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All content for The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs is the property of Em Connors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...
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Marketing
Business
Episodes (20/30)
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
What’s Next for Online Creators When Consumer Trust Is at an All-Time Low?
I’m pulling back the curtain on what’s really going on in the online space right now—and why trust is the new currency in this noisy, oversaturated market. If Instagram feels quieter, sales feel slower, and you're wondering why you’re still showing up, this is the honest pep talk you didn’t know you needed. We’re unpacking the real reasons behind declining engagement, what’s shifted in buyer behavior, and how to evolve your content strategy to match the new digital landscape. If you’re ready ...
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6 days ago
18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
1 Viral Reel. 8,791 New Followers. 5,573 New Email Subscribers.
Ever had a piece of content blow up... and then question if it was actually a good thing? In this episode of The Creative Bodega, I’m pulling back the curtain on the Canva reel that went viral—like, 25K comments, almost 9K new followers, and 5.5K new email subscribers kind of viral. It sounds like a dream, right? But what if I told you I’ve thought about deleting it almost every day since? We’re talking about the upside and the unexpected downsides of going viral—like misaligned followers, pl...
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1 week ago
16 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Prepping for a Brand Photoshoot: How to Get Photos You’ll Actually Love and Use
Feeling awkward in front of the camera or unsure how to prep for a brand photo shoot? You’re not alone! In this episode of The Creative Bodega, I’m sharing exactly how I plan and prep for a brand shoot so you walk away with a ton of content that actually feels like you. You’ll learn how to build a Pinterest vision board, choose outfits that reflect your brand, pick the right location, and pack the perfect prop bag. If you’re craving confidence, consistency, and photos you’ll actually want to ...
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2 weeks ago
19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
8-Hour Summer Work Week Strategy: How I Scale Back Without Losing Momentum
Feeling the pressure to “do it all” this summer while your routine gets flipped upside down? You’re not alone! In this episode of The Creative Bodega, I’m sharing my exact summer strategy for staying visible in your business—without the burnout. You’ll learn how to scale back without ghosting your audience, build a lighter content rhythm that still works, and prep for fall (without last-minute chaos). If you’re craving more white space, slower mornings, and less hustle while still moving your...
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3 weeks ago
22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
10 Things I Quit to Make Content Creation Feel Fun & Easy Again as a Solopreneur
From ditching the “perfect” reel trends to setting solid boundaries around my time (and sanity), I’m giving you a behind-the-scenes peek at the real shifts I made in my business to escape the content chaos and finally create in a way that feels aligned. If you’re constantly second-guessing yourself, stuck in comparison loops, or just tired of feeling like you’re not doing enough—this is your permission slip to quit what’s not serving you. For all these episode notes, click here! ✨ Things I co...
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1 month ago
30 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
My Content Trifecta: How I Use My Podcast, Instagram & Email Together to Save Time & Show Up Consistently
Feeling overwhelmed trying to juggle content on every platform? You’re not alone! In this episode of The Creative Bodega, I’m walking you through my exact system—my content trifecta—for turning one podcast episode into a blog post, newsletter, and Instagram carousel without starting from scratch every week. Learn how to streamline your process, repurpose smarter (not harder), and use AI to support your content strategy without losing your voice. If you’re tired of feeling behind and want cont...
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1 month ago
26 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
I Haven’t Batched My Posts for Over a Year – Here’s Why & What I'm Doing Instead
Feel guilty for not batching your content a month in advance? You’re not alone. In this episode of The Creative Bodega, I’m opening up about why I stopped batching 30 days of content—and how I’ve found a more flexible, aligned system that still keeps me consistent. Learn how your content creation process can evolve with your season of life, why strict routines might be holding you back, and how to build a workflow that actually works for you. If batching feels overwhelming, this is your permi...
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1 month ago
28 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Cycle Syncing For Female Entrepreneurs: A Smarter Way to Batch, Create & Show Up Online
Ever wonder why you feel like a content queen one week, then completely drained and questioning your entire business the next? You’re not broken—you're just not syncing your business with your cycle (yet!). In this episode of The Creative Bodega, I’m breaking down how cycle syncing can completely transform the way you plan, batch, and show up for your content. You’ll learn how to align your energy with your marketing tasks so you can finally stop fighting your body—and start working with it. ...
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1 month ago
21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Marriage, Money & Entrepreneurship: A Real Talk with My Husband
In this episode of The Creative Bodega, we’re getting personal. I invited my very first guest (drumroll, please... it’s my husband, Rob!) to have a candid conversation about what it’s really like to build a business when your spouse is along for the ride—financially, emotionally, and logistically. We’re sharing the behind-the-scenes of how we navigated launching our CrossFit gym together, what it looked like when I became the primary earner, and how we manage money, roles, parenting, and the ...
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2 months ago
41 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Feeling Stuck on What to Post? 5 Steps to Defining Your Content Pillars
Still wondering what to post on Instagram? You might be missing this one crucial step. In this episode of The Creative Bodega, I’m breaking down the exact process I use (and teach!) to define your content pillars — aka the foundation that will simplify your content creation and bring consistency, clarity, and connection to your brand. No more guessing games or posting random tips that don’t lead to sales. When your pillars are locked in, your messaging becomes sharper, your audience kno...
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2 months ago
28 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Truth About Creating Offers: How to Start Small, Build Proof, and Grow With Confidence
In this episode of The Creative Bodega, I’m sharing a real-time peek into my thought process around building offers—and why bigger isn’t always better. If you’ve ever felt pressure to launch a huge course or membership before you’re ready, this episode will help you breathe easier. I’m breaking down why starting small is powerful, how to price your offers with confidence, and what to listen for in your audience to create aligned, profitable offers that actually serve. This isn’t about rushing...
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2 months ago
32 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Instagram Engagement is Down: How to Turn It Around Fast in 2025 (Without Ads)
Why No One Is Seeing Your Content (And What to Do About It) Feeling like you're posting into the void lately? You're not alone—and you're definitely not doing it wrong. In this episode of The Creative Bodega, I’m breaking down the real reasons your content isn’t getting seen and the exact steps to fix it—without pouring money into ads. From outdated growth strategies to algorithm shifts (yep, Reels are showing up to more non-followers than ever), I’m giving you the inside scoop on how to work...
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2 months ago
20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
No Stress Guide to Email Marketing for Solopreneurs: Grow & Engage Without Overthinking
Feeling overwhelmed by email marketing? You’re not alone! In this episode of The Creative Bodega, I’m breaking down the real reasons solopreneurs avoid starting an email list—and how to finally take action without the tech headache. You’ll learn why email marketing is not as scary as it sounds, how to build a list that actually grows your business, and simple systems that make hitting “send” feel second nature. I’m also sharing my own email journey—from resisting it for years to now sending w...
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3 months ago
27 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Overcoming Self-Doubt & Imposter Syndrome as a Female Entrepreneur: Why the World Needs Your Business
Struggling with imposter syndrome? You’re not alone! In this episode of The Creative Bodega, I’m diving into why self-doubt holds so many solopreneurs back and how you can finally break free from it. Learn how to reframe negative thoughts, build confidence through action, and start showing up as the expert you already are—even if you don’t feel like one yet. I’m also sharing my personal journey with imposter syndrome; the mindset shifts that helped me push through, and practical steps to stop...
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3 months ago
27 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Instagram Analytics Made Simple: What To Track and Why It Matters
Are You Tracking Your Instagram Analytics the Right Way? Obsessing over Instagram analytics? Or maybe you’re avoiding them altogether? In this episode of The Creative Bodega, I’m breaking down a simple, stress-free way to track your Instagram performance—without getting lost in the numbers. Learn which key metrics actually matter, how to repurpose top-performing content, and why checking analytics too often can do more harm than good. Plus, I’m sharing my personal tracking system that makes c...
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3 months ago
21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
ChatGPT & AI: Exactly How I'm Using it to Boost Creativity & Save Time as a Solopreneur
AI Won’t Replace You—But It Can Be Your Best Sidekick Feeling overwhelmed by just the thought of using AI? You’re not alone! In this episode of The Creative Bodega, I’m diving into how AI—especially ChatGPT—can become your ultimate business sidekick. From brainstorming Instagram post ideas to writing captions, emails, and even blog posts, AI can help you save time, spark creativity, and stay consistent—without losing your unique voice. I’m sharing exactly how I use AI in my daily workflow, ho...
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3 months ago
20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Steal My Instagram Stories Strategy: Build Relationships, Boost Engagement & Increase Sales
Struggling to show up on Instagram Stories? You’re not alone! In this episode of The Creative Bodega, I’m diving into why Stories are the secret weapon for nurturing your audience, building trust, and increasing sales—without feeling salesy. Learn how to increase story views, create engaging content that resonates, and show up confidently (even if it feels awkward at first). Plus, I’m sharing the biggest mistakes to avoid and how to turn casual followers into loyal customers. Ready to make St...
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3 months ago
22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Streamlining Your Canva & Content Workflow: Organize, Batch, and Create Social Media Posts with Ease
Struggling to keep your Canva designs organized? Spending way too much time creating content from scratch? You’re not alone! In this episode of The Creative Bodega, I’m breaking down my best tips for streamlining your Canva workflow so you can design faster, stay on-brand, and free up hours in your week. Learn how to create an efficient folder system, set up a brand kit, and make reusable templates that keep your content creation process smooth and stress-free. Check out the full show notes f...
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3 months ago
19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
How I Built a Six-Figure Business with Instagram & Canva (Without Burning Out!)
Struggling to create content consistently? You’re not alone! In this episode of The Creative Bodega, I’m sharing my journey from gym owner to content marketing expert and how I built a six-figure business using Instagram and Canva—without burning out. Learn how I found time to grow my business while juggling motherhood, the three key strategies that helped me scale, and why authenticity is your biggest asset online. Check out the full show notes for this episode. Things I cover inside the epi...
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3 months ago
18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
8 Powerful Boundaries Every Solopreneur Needs to Avoid Burnout & Protect Their Energy
Feeling drained by social media? Struggling to balance your business without burning out? In this episode of The Creative Bodega, I’m sharing eight game-changing boundaries that have helped me protect my energy, stay present in my life, and build a sustainable business—without feeling like I must be "on" 24/7. If you’ve ever felt overwhelmed by Instagram engagement, client expectations, or the pressure to produce content constantly, this episode is for you. Learn how to set boundaries around ...
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3 months ago
22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...