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The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Em Connors
36 episodes
1 day ago
If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...
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All content for The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs is the property of Em Connors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...
Show more...
Marketing
Business
Episodes (20/36)
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Should You Jump on That New Platform? 3 Questions to Ask Before You Add More to Your Plate
Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...
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3 days ago
18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
5 Prompts I Use to Get Better ChatGPT Results (That Most People Don’t Know)
If you’ve ever typed something into ChatGPT like “Write a caption about mindset” and instantly regretted it… this episode is for you. Let’s be real — ChatGPT isn’t a mind reader. But she can be your smartest, fastest content assistant if you know how to treat her like a creative partner (not just a robot in a browser tab). In this episode, I’m breaking down 5 very specific ways I’m using ChatGPT to get better, faster, way more aligned content — from emails and captions to podcast outlines and...
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1 week ago
18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
How I Grew My Brand Without Just Picking ONE Niche (And You Can, Too)
Feeling boxed in by the pressure to “niche down” when you’re multi-passionate? You’re not alone. In this episode of The Creative Bodega, we’re busting one of the biggest myths in online business: that you have to pick one super-specific niche to grow. Spoiler alert—you don’t. Instead, I’m sharing how I built a cohesive, profitable brand around multiple passions and how you can do the same. If you’ve ever felt uninspired or creatively stifled by niche advice, this episode is your permission sl...
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2 weeks ago
19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Real Talk: How Divorce, Miscarriage & a Toxic Relationship Changed My Life Forever
Feeling like you’re behind or broken because life didn’t go the way you planned? You’re not alone. In this episode of The Creative Bodega, I’m sharing some of the most pivotal (and painful) personal moments that shaped who I am today—as a business owner, creator, mom, and human. From childhood perfectionism to divorce and finding love again, this raw episode is a reminder that nothing you’ve lived through is wasted. If you’re in a messy middle, I hope this gives you peace and perspective. The...
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3 weeks ago
26 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
How I Refresh, Repurpose, and Repost My Instagram Content to Save Time as a Solopreneur
Feel like you have to create fresh content every week just to stay relevant? You’re not alone. In this episode of The Creative Bodega, I’m sharing the exact way I refresh, repurpose, and repost content so I can stay consistent on Instagram—without spending hours in Canva. You’ll learn how to reuse your best-performing posts with confidence, save time, and actually enjoy your summer without going MIA. If your schedule is packed and your creativity is low, this episode is your permission slip t...
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1 month ago
21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
3 Unexpected Strategies That Rapidly Grew My Email List (Without Paid Ads)
Feeling stuck in email list slow-growth mode? You’re not alone! In this episode of The Creative Bodega, Em shares 3 unexpected (but wildly effective) ways she’s grown her list to over 15K—without funnels, ads, or burnout. These are quick-win strategies you can test this week to finally get momentum: from spontaneous freebies and smart Reels to newsletters people actually love reading. If you’re ready to grow a list of dream clients who want what you offer, this one’s for you. 👉 Check out the ...
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1 month ago
16 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Solopreneur’s Guide to Authentic Storytelling That Grows Your Brand
Feeling like you need to post more educational tips to grow on Instagram? Think again. In this episode of The Creative Bodega, I’m breaking down the real reason your audience connects—and it’s not your perfectly curated content. It’s your storytelling. You’ll learn how to show up like a human (not just a business), say the things your audience is thinking but not saying, and repurpose your content without burning out. If you’re ready to create content that actually connects and converts, this...
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1 month ago
20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Organized AF (Made Simple): The Systems + Energy Flow That Keep Me Productive
Feeling the pressure to “do it all” as a solopreneur—especially when your energy’s low and your schedule feels full before the day even begins? You’re not alone. In this episode of The Creative Bodega, I’m walking you through the simple planning system that keeps my content flowing and my business running—without burnout. You’ll learn how to align your week with your energy, ditch rigid time blocks, and focus on what actually matters. If you’re craving more clarity, better boundaries, and les...
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1 month ago
28 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
What’s Next for Online Creators When Consumer Trust Is at an All-Time Low?
I’m pulling back the curtain on what’s really going on in the online space right now—and why trust is the new currency in this noisy, oversaturated market. If Instagram feels quieter, sales feel slower, and you're wondering why you’re still showing up, this is the honest pep talk you didn’t know you needed. We’re unpacking the real reasons behind declining engagement, what’s shifted in buyer behavior, and how to evolve your content strategy to match the new digital landscape. If you’re ready ...
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1 month ago
18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
When Fast Instagram Growth Feels Wrong: What 25K Comments on One Reel Taught Me
Ever had a piece of content blow up... and then question if it was actually a good thing? In this episode of The Creative Bodega, I’m pulling back the curtain on the Canva reel that went viral—like, 25K comments, almost 9K new followers, and 5.5K new email subscribers kind of viral. It sounds like a dream, right? But what if I told you I’ve thought about deleting it almost every day since? We’re talking about the upside and the unexpected downsides of going viral—like misaligned followers, pl...
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2 months ago
16 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Prepping for a Brand Photoshoot: How to Get Photos You’ll Actually Love and Use
Feeling awkward in front of the camera or unsure how to prep for a brand photo shoot? You’re not alone! In this episode of The Creative Bodega, I’m sharing exactly how I plan and prep for a brand shoot so you walk away with a ton of content that actually feels like you. You’ll learn how to build a Pinterest vision board, choose outfits that reflect your brand, pick the right location, and pack the perfect prop bag. If you’re craving confidence, consistency, and photos you’ll actually want to ...
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2 months ago
19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
8-Hour Summer Work Week Strategy: How I Scale Back Without Losing Momentum
Feeling the pressure to “do it all” this summer while your routine gets flipped upside down? You’re not alone! In this episode of The Creative Bodega, I’m sharing my exact summer strategy for staying visible in your business—without the burnout. You’ll learn how to scale back without ghosting your audience, build a lighter content rhythm that still works, and prep for fall (without last-minute chaos). If you’re craving more white space, slower mornings, and less hustle while still moving your...
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2 months ago
22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
10 Things I Quit to Make Content Creation Feel Fun & Easy Again as a Solopreneur
From ditching the “perfect” reel trends to setting solid boundaries around my time (and sanity), I’m giving you a behind-the-scenes peek at the real shifts I made in my business to escape the content chaos and finally create in a way that feels aligned. If you’re constantly second-guessing yourself, stuck in comparison loops, or just tired of feeling like you’re not doing enough—this is your permission slip to quit what’s not serving you. For all these episode notes, click here! ✨ Things I co...
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2 months ago
30 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
My Content Trifecta: How I Use My Podcast, Instagram & Email Together to Save Time & Show Up Consistently
Feeling overwhelmed trying to juggle content on every platform? You’re not alone! In this episode of The Creative Bodega, I’m walking you through my exact system—my content trifecta—for turning one podcast episode into a blog post, newsletter, and Instagram carousel without starting from scratch every week. Learn how to streamline your process, repurpose smarter (not harder), and use AI to support your content strategy without losing your voice. If you’re tired of feeling behind and want cont...
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3 months ago
26 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
I Haven’t Batched My Posts for Over a Year – Here’s Why & What I'm Doing Instead
Feel guilty for not batching your content a month in advance? You’re not alone. In this episode of The Creative Bodega, I’m opening up about why I stopped batching 30 days of content—and how I’ve found a more flexible, aligned system that still keeps me consistent. Learn how your content creation process can evolve with your season of life, why strict routines might be holding you back, and how to build a workflow that actually works for you. If batching feels overwhelming, this is your permi...
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3 months ago
28 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Cycle Syncing For Female Entrepreneurs: A Smarter Way to Batch, Create & Show Up Online
Ever wonder why you feel like a content queen one week, then completely drained and questioning your entire business the next? You’re not broken—you're just not syncing your business with your cycle (yet!). In this episode of The Creative Bodega, I’m breaking down how cycle syncing can completely transform the way you plan, batch, and show up for your content. You’ll learn how to align your energy with your marketing tasks so you can finally stop fighting your body—and start working with it. ...
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3 months ago
21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Marriage, Money & Entrepreneurship: A Real Talk with My Husband
In this episode of The Creative Bodega, we’re getting personal. I invited my very first guest (drumroll, please... it’s my husband, Rob!) to have a candid conversation about what it’s really like to build a business when your spouse is along for the ride—financially, emotionally, and logistically. We’re sharing the behind-the-scenes of how we navigated launching our CrossFit gym together, what it looked like when I became the primary earner, and how we manage money, roles, parenting, and the ...
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3 months ago
41 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Feeling Stuck on What to Post? 5 Steps to Defining Your Content Pillars
Still wondering what to post on Instagram? You might be missing this one crucial step. In this episode of The Creative Bodega, I’m breaking down the exact process I use (and teach!) to define your content pillars — aka the foundation that will simplify your content creation and bring consistency, clarity, and connection to your brand. No more guessing games or posting random tips that don’t lead to sales. When your pillars are locked in, your messaging becomes sharper, your audience kno...
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4 months ago
28 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Truth About Creating Offers: How to Start Small, Build Proof, and Grow With Confidence
In this episode of The Creative Bodega, I’m sharing a real-time peek into my thought process around building offers—and why bigger isn’t always better. If you’ve ever felt pressure to launch a huge course or membership before you’re ready, this episode will help you breathe easier. I’m breaking down why starting small is powerful, how to price your offers with confidence, and what to listen for in your audience to create aligned, profitable offers that actually serve. This isn’t about rushing...
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4 months ago
32 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Instagram Engagement is Down: How to Turn It Around Fast in 2025 (Without Ads)
Why No One Is Seeing Your Content (And What to Do About It) Feeling like you're posting into the void lately? You're not alone—and you're definitely not doing it wrong. In this episode of The Creative Bodega, I’m breaking down the real reasons your content isn’t getting seen and the exact steps to fix it—without pouring money into ads. From outdated growth strategies to algorithm shifts (yep, Reels are showing up to more non-followers than ever), I’m giving you the inside scoop on how to work...
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4 months ago
20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...