Welcome to the Cosmetic Chronicles!

In this episode, we're chatting the history and evolution of Milani Cosmetics, a brand known for its commitment to diversity and accessibility in beauty. From its origins in East LA to its rise as a global player, Milani has maintained a philosophy of providing luxury-quality products at affordable prices.

Don't forget to rate, subscribe, and share!

Connect with me:

Welcome back to Beauty Bulletin by The Cosmetic Chronicles! This is your biweekly roundup of the biggest stories shaping the beauty world right now.

Connect with me:

Instagram:⁠⁠ ⁠@glowandflowbysarah⁠⁠⁠

Substack:⁠⁠ ⁠Glow + Flow Collective⁠⁠⁠

LTK: ⁠⁠Shop the Pod⁠⁠

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beauty news, cosmetic industry, brand updates, beauty market, celebrity partnerships, retail news, L'Oreal, Kate Sommerville, Unilever, Fenty Beauty, Sephora, fragrance innovations, Curology, CeraVe, Lisa Eldridge, Alexa Chung

Sources for this week:

• https://www.gcimagazine.com/brands-products/news/news/22952944/loreals-46b-kering-deal-includes-creed-acquisition-licenses-for-gucci-and-more

• https://www.gcimagazine.com/brands-products/news/news/22953182/loreal-sales

• https://www.gcimagazine.com/brands-products/news/news/22952590/unilever-announces-sale-of-kate-somerville

• https://rarebeautybrands.com/

• https://www.reuters.com/business/finance/lvmh-explores-sale-its-50-stake-rihanna-backed-fenty-beauty-sources-say-2025-10-21/

• https://www.gcimagazine.com/brands-products/news/news/22952587/lvmh-q3-and-9month-2025-perfumes-and-cosmetics-remain-stable-sephora-sees-selective-retail-growth

• https://beautynewsdaily.com/estee-lauder-opens-fragrance-atelier/

• https://beautynewsdaily.com/voshbon-launches-with-waterless-beauty/

• https://beautynewsdaily.com/suncare-brand-by-the-beach-launches/

• https://beautynewsdaily.com/curology-expands-into-makeup/

• https://www.gcimagazine.com/brands-products/skin-care/news/22951832/cerave-becomes-nbas-official-skincare-partner

• https://www.linkedin.com/posts/lisa-eldridge-beauty_lisaeldridgebeauty-lisaeldridge-alexachung-activity-7387143877247422465-YgBA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAYyCpQBSpCMWh7CmnqIHqrkdM3F6ku-gE8

• https://www.gcimagazine.com/ingredients/sun-care/news/22952777/a-sunscreen-revolution-is-coming-to-the-us

Welcome to the Cosmetic Chronicles!

In this episode, we’re diving into Max Factor, the brand that shaped movie and television makeup as we know it. From pioneering the first-ever foundation to creating countless products for both film and everyday beauty, it’s no wonder Max Factor became known as the makeup for makeup artists.

Connect with me:

• • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Glow + Flow Collective⁠⁠⁠⁠⁠
  • Shop the Podcast: ⁠⁠⁠⁠LTK⁠⁠⁠
  
  

My sources:

• https://www.cosmeticsandskin.com/companies/max-factor.php

• https://www.cosmeticsandskin.com/companies/max-factor-1930.php

• https://www.cosmeticsandskin.com/companies/max-factor-1945.php

• https://www.cosmeticsandskin.com/companies/max-factor-1960.php

• https://www.britannica.com/biography/Max-Factor

• https://en.wikipedia.org/wiki/Max_Factor

• https://www.maxfactor.com/en-gb/our-brand/max-factor-story

• https://www.maxfactor.com/en-gb/our-brand/our-heritage

• https://www.maxfactor.com/en-gb/our-brand/10-iconic-firsts

• https://www.coty.com/news/max-factor-signs-new-global-makeup-artist-and-creative-director

• https://investors.coty.com/news-events-and-presentations/news/news-details/2023/Coty-Delivers-Outstanding-FY23-Results/default.aspx

• https://finance.yahoo.com/news/coty-considers-sale-spinoff-covergirl-055517182.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADeuO5w4uDKENk9pbMzY9wOr8CahyVGwz6Au_OK-YY11KYSJ0UvyQL5102c2lKaZVxi40XvyZCl_XiVt6NFMBAw-36O9IZYHF2awG8v-Cntw6gN1NOzjpVybZkksE9WuARl55BSt25PIy81Fu68OAo9hPpDnqH58MlCXociKNBWH

• https://digital.library.ucla.edu/catalog/ark%3A/21198/zz002hmnf8

• https://www.findagrave.com/memorial/1393/max-factor

• https://www.newyorker.com/magazine/2008/09/01/makeup-and-make-believe

• https://www.anothermag.com/fashion-beauty/9005/how-max-factor-invented-modern-makeup

• https://www.youtube.com/watch?v=CtRNr4631BM

• https://www.youtube.com/watch?v=Iz0feMIQMQg

• https://www.youtube.com/watch?v=vWI8_lTd-u

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  Max Factor, brand evolution, cosmetic trends, beauty journalism, beauty brand, makeup history, makeup history, cosmetics, Hollywood, beauty innovations, pancake makeup, society makeup, color harmony, beauty industry

Welcome back to Beauty Bulletin by The Cosmetic Chronicles! This is your biweekly roundup of the biggest stories shaping the beauty world right now.

Connect with me:

Instagram:⁠ ⁠@glowandflowbysarah⁠⁠

Substack:⁠ ⁠Glow + Flow Collective⁠⁠

LTK: ⁠Shop the Pod⁠

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beauty news, cosmetic industry, brand updates, beauty market, celebrity partnerships, chanel, glossier, estee lauder, harry's, wonderskin, retail news

Sources for this week:

• https://www.gcimagazine.com/brands-products/news/news/22949988/the-este-lauder-companies-taps-pepsico-rd-leader-to-drive-innovation-overhaul

• https://www.gcimagazine.com/brands-products/color-cosmetics/news/22951395/coty-doubles-down-on-fragrance-explores-sale-of-covergirl-and-rimmel

• https://www.gcimagazine.com/retail/digital-e-commerce/news/22951345/glossier-and-other-beauty-brands-will-soon-be-shoppable-on-chatgpt-following-new-shopify-partnership

• https://www.globalcosmeticsnews.com/the-body-shop-returns-to-u-s-market-with-digital-first-relaunch/

• https://beautynewsdaily.com/harrys-expands-into-fragrance/

• https://beautynewsdaily.com/wonderskin-introduces-its-first-complexion-product/

• https://www.elle.com.au/fashion/nicole-kidman-chanel-house-ambassador-paris-fashion-week/

• https://www.essence.com/beauty/beauty-news/nia-long-estee-lauder-north-american-ambassador-exclusive-interview/

• https://www.gcimagazine.com/brands-products/news/news/22952234/emotional-wellbeing-is-the-new-face-of-beauty-reveals-oriflame-global-report

Welcome to the Cosmetic Chronicles!

In this episode, we're talking Wet n Wild,  your beloved drugstore beauty brand known for its affordability and accessibility. From its groundbreaking introduction of black nail polish to its status as a first makeup experience for many, Wet n Wild has consistently provided quality products at low prices.

Connect with me:

• • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠
  • Substack: ⁠⁠⁠⁠⁠⁠⁠⁠Glow + Flow Collective⁠⁠⁠⁠
  • Shop the Podcast: ⁠⁠⁠LTK⁠⁠

My sources:

• https://www.wetnwildbeauty.com/pages/about-us

• https://drugstorenews.com/beauty/mass-market-cosmetics-pioneer-acker-passes-away-78

• https://www.youtube.com/watch?v=vYUINfxTrP0

• https://www.collegefashion.net/beauty-and-hair/rethink-this-wet-n-wild/

• https://mazurgroupla.com/2014/11/20/the-evolution-of-wet-n-wild-by-bbr11-thought-leader-brian-talbot-vp-of-marketing-markwins-beauty-products-inc/

• https://www.dpharmacy.ie/blog/wet-n-wild-makeup-online

• https://www.teenvogue.com/story/wet-n-wild-fantasy-makers-collection-halloween

• https://theaestheticedge.com/2020/05/wet-n-wild-fantasy-makers-neon-collection.html

• https://www.teenvogue.com/story/wet-n-wild-diandra-forrest-breaking-beauty-campaign

• https://www.markwinsbeauty.com/pages/who-we-are

• https://www.allure.com/story/wet-n-wild-pump-collection-makeup-skin-care-hair-products

• https://wwd.com/beauty-industry-news/beauty-features/wet-n-wild-ulta-beauty-11083096/

• https://www.allure.com/story/wet-n-wild-goth-o-graphic-holographic-collection

• https://theaestheticedge.com/2025/01/wet-n-wild-chameleon-chrome-collection-review.html

• https://www.wetnwildbeauty.com/collections/chameleonchrome

• https://www.prnewswire.com/news-releases/markwins-beauty-brands-continues-growth-and-innovation-300655964.html?utm_source=chatgpt.com

• https://beautynglam.ph/blogs/the-history-of-cosmetics-brands/wet-n-wild-us?

• https://lemelson.mit.edu/resources/hazel-bishop

• https://www.forbes.com/sites/kionasmith/2019/08/17/from-aircraft-fuel-to-lipstick-chemist-hazel-bishop-was-unstoppable/

• https://www.cosmeticsandskin.com/companies/hazel-bishop.php

• https://www.youtube.com/watch?v=Pvnk41YWEXY

• https://www.tiktok.com/@wetnwildbeauty/video/7541118664863534344

Welcome back to Beauty Bulletin by The Cosmetic Chronicles! This is your biweekly roundup of the biggest stories shaping the beauty world right now.

Connect with me:

Instagram: ⁠@glowandflowbysarah⁠

Substack: ⁠Glow + Flow Collective⁠

LTK: Shop the Pod

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beauty news, cosmetic industry, brand updates, celebrity partnerships, beauty regulations, retail news

Sources for this week:

• https://newsroom.sephora.com/sephora-launches-my-sephora-storefront-to-empower-creators/

• https://www.gcimagazine.com/brands-products/news/news/22951075/loral-usa-announces-key-leadership-changes-setting-off-succession-cascade-greenberg-to-chairman-perakisvalat-to-ceo-more

• https://www.retaildive.com/news/mass-beauty-outpaces-prestige-first-half-2025/758728/

• https://www.glamour.com/story/old-navy-beauty-is-coming-and-some-stores-will-even-have-a-counter

• https://beautynewsdaily.com/hourglass-founder-acquires-and-relaunches-nature-of-things/

• https://beautynewsdaily.com/martha-stewart-launches-elm-biosciences/

• https://beautynewsdaily.com/miley-cyrus-is-the-new-face-of-maybelline-new-york/

• https://beautynewsdaily.com/leighton-meester-joins-bubble-as-first-global-brand-ambassador/

• https://www.marieclaire.com/beauty/makeup/merit-brandon-maxwell-collab-makeup-bag-lipstick/

• https://www.cosmeticsandtoiletries.com/regulations/safety/news/22950090/fda-launches-realtime-adverse-event-dashboard-for-cosmetics

Welcome to the Cosmetic Chronicles!

In this episode, we're talking L'Oréal — the company who originally started in 1909 as an innovative hair dye brand and became a global beauty leader. And don't worry, we'll also get into their iconic tagline, 'Because I'm Worth It,' and how it has empowered women for decades.

Connect with me:

My sources:

• https://www.loreal.com/en/group/culture-and-heritage/l-oreal-history/

• https://www.lorealparisusa.com/our-history

• https://www.businessofbusiness.com/articles/history-of-loreal-far-right-cosmetics/

• https://en.wikipedia.org/wiki/L%27Or%C3%A9al

• https://www.britannica.com/money/LOreal

• https://brandminds.com/the-story-behind-the-brand-loreal/

• https://wwd.com/beauty-industry-news/beauty-features/gallery/time-line-the-history-of-loreal/

• https://beautymatter.com/articles/loreal-and-the-louvre-museum

• https://www.harpersbazaar.com/beauty/makeup/a44928406/lancome-louvre-makeup-skincare-collaboration-2023/

• https://www.voguebusiness.com/story/beauty/why-loreal-wants-to-take-you-on-a-tour-of-the-louvre

• https://www.thebeautyinfluencers.com/2020/12/22/makeup-museum-and-loreal-usa-partner-to-launch-first-inclusive-beauty-history-book/

• https://www.loreal.com/en/videos/brands/manifesto-loreal-paris/#:~:text=The%20iconic%20L'Or%C3%A9al%20Paris,because%20they%20were%20worth%20it.

• https://www.harpersbazaar.com/beauty/makeup/a44928406/lancome-louvre-makeup-skincare-collaboration-2023/

• https://us.lisaeldridge.com/pages/my-world#:~:text=Lisa's%20expertise%20and%20vision%20have,resides%20as%20Global%20Creative%20Director.

• https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/7-local-country-folder/italy/press-release/finance/loreal-2024-annual-results/pr2024fullyearen0.pdf?

• https://www.youtube.com/watch?v=6_GvlikmZzc

Welcome back to the Cosmetic Chronicles! We're doing something a little different this week....Introducing the Beauty Bulletin — your biweekly roundup of the biggest stories shaping the beauty world right now.

Don't worry, the beauty brand deep dives are still here. I'll just be releasing them on a biweekly basis and in our off weeks, we're going to chat current beauty news!

Sources for this week:

https://www.reuters.com/business/beauty-group-puigs-first-half-profit-up-79-it-tackles-us-tariffs-2025-09-09/

https://beautynewsdaily.com/glossier-appoints-colin-walsh-ceo/

https://beautynewsdaily.com/chantecaille-appoints-tennille-kopiasz-as-new-ceo/

https://www.voguebusiness.com/story/beauty/balenciaga-goes-back-to-its-roots-for-new-fragrance-launch

https://www.byrdie.com/sincerely-yours-launch-11808966

https://www.ft.com/content/a6b65586-991c-49e3-8487-a88cdf84c658

https://beautynewsdaily.com/doja-cat-joins-mac-cosmetics-as-global-ambassador/

https://www.beautyscene.net/makeup/kristin-davis-it-cosmetics-partner/

https://www.thetimes.com/life-style/fashion/article/gel-nail-polish-banned-europe-rvnhgdscx

https://www.thescottishsun.co.uk/money/15344814/british-beauty-chain-to-shut-another-30-stores-starting-tomorrow-after-collapsing-into-administration/

Connect with me:

Instagram: @glowandflowbysarah

Substack: Glow + Flow Collective

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beauty news, cosmetic industry, brand updates, celebrity partnerships, beauty regulations, retail news

Welcome to the Cosmetic Chronicles!

Get ready to aggressively splash your face with water. It's Neutrogena week! In this episode, we’re covering all things fresh-faced and clean skin. Neutrogena is the brand that started with a single amber bar of soap and became a worldwide, dermatologist-recommended skincare company.

My sources:

• https://www.neutrogena.com/why-neutrogena

• https://www.kenvue.com/news-features/8-things-you-might-not-know-about-neutrogena

• https://www.encyclopedia.com/books/politics-and-business-magazines/neutrogena-corporation

• https://www.fundinguniverse.com/company-histories/neutrogena-corporation-history/

• https://en.wikipedia.org/wiki/Neutrogena

• https://ads.spotify.com/en-US/inspiration/neutrogena-case-study/

• https://www.scotsman.com/news/obituary-lloyd-cotsen-chairman-of-neutrogena-soap-firm-collector-and-benefactor-1449848

• https://paw.princeton.edu/article/lives-lloyd-e-cotsen-50

• https://www.allthescience.org/what-is-helioplex.htm

• https://www.allure.com/story/neutrogena-skin360-app-naia-assistant

• https://www.beautyalmanac.com/article/neutrogena-hydro-boost-collection/2159

• https://www.newlove-makeup.com/2011/10/neutrogena-rapid-wrinkle-repair-line.html

• https://www.allure.com/story/neutrogena-skin360-app-naia-assistant

• https://www.byrdie.com/danessa-myricks-neutrogena-skin-prep-kits-11793237

• https://www.cvs.com/shop/merch/danessa-neutrogena?widgetID=7xy30eep&mc=cvscontentpage&icid=shop-beauty-danessa-two-by

Welcome to the Cosmetic Chronicles!

In this episode we're diving into Revlon, the brand that started as a small line of nail polishes and became one of the largest mass market beauty brands in the word.

My sources:

• https://cosmeticsandskin.com/companies/revlon.php

• https://cosmeticsandskin.com/companies/revlon-1945.php

• https://cosmeticsandskin.com/companies/revlon-1960.php

• https://www.businessinsider.com/rise-fall-revlon-photos-history-2022-6

• https://en.wikipedia.org/wiki/Revlon

• https://apnews.com/article/entertainment-cosmetics-12270b68973a5a463360df0ba0be444e

• https://shopping.yahoo.com/beauty/makeup/article/americas-no-1-favorite-lipstick-is-on-sale-for-a-mere-6--nearly-40-off-203804836.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADeuO5w4uDKENk9pbMzY9wOr8CahyVGwz6Au_OK-YY11KYSJ0UvyQL5102c2lKaZVxi40XvyZCl_XiVt6NFMBAw-36O9IZYHF2awG8v-Cntw6gN1NOzjpVybZkksE9WuARl55BSt25PIy81Fu68OAo9hPpDnqH58MlCXociKNBWH

• https://www.amazon.com/Fire-Ice-Charles-Revson-theRevlon/dp/0688030238

• https://www.revloncorp.com/pages/our-founders

• https://www.youtube.com/watch?v=usrhAo9KOCU

• https://www.the-independent.com/life-style/fashion/features/how-revlon-created-the-scarlet-woman-7606558.html

• https://www.theguardian.com/fashion/fashion-blog/2011/aug/31/a-brief-history-revlon

• https://laurakitty.substack.com/p/revlon-fire-and-ice

• https://apnews.com/article/entertainment-cosmetics-12270b68973a5a463360df0ba0be444e

• https://www.businesswire.com/news/home/20230502005926/en/Revlon-Emerges-from-Chapter-11-Reorganization

• • https://beautymatter.com/articles/revlon-has-emerged-from-bankruptcy

  
  

  Connect with me:

  • Instagram: ⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠
  • Substack: ⁠⁠⁠⁠⁠Glow + Flow Collective⁠
  • Shop the Podcast: LTK

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  Revlon, beauty history, cosmetics, marketing strategies, Charles Revson, bankruptcy, resurgence, drugstore beauty

Welcome to the Cosmetic Chronicles!

In this episode we're exploring the fascinating journey of elf cosmetics, a brand that has achieved remarkable and continued success from its founding in 2004 to its expansion into retail and strategic acquisitions, including that Rhode deal that broke the internet.

My sources:

• ​​https://beautymatter.com/articles/start-up-to-ipo-the-story-of-elf-beauty

• https://en.wikipedia.org/wiki/E.l.f.

• https://www.allure.com/story/elf-cosmetics-facts

• https://www.refinery29.com/en-us/elf-cosmetics-brand-history

• https://hbr.org/2025/01/the-ceo-of-e-l-f-beauty-on-maintaining-a-startup-culture-while-scaling

• https://www.forbes.com/sites/pamdanziger/2024/11/26/what-makes-elf-beauty-a-sticky-brand-besides-its-power-grip-primer/

• https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607#:~:text=e.l.f.%20Cosmetics%20founded%20in%202004,world's%20leading%20global%20prestige%20retailer.&text=Under%20the%20terms%20of%20the,million%20on%20March%2031%2C%202025.

• https://www.cnn.com/2006/US/01/09/otr.elf/index.html

• https://www.youtube.com/watch?v=moo80FP9M_Q

• https://angelusnews.com/local/california/scott-vincent-borba-seminarian/

• https://freetrade.io/news/e-l-f-and-the-big-business-of-beauty

• https://www.businesswire.com/news/home/20200224005813/en/e.l.f.-Acquires-Clean-Beauty-Company-W3LL-PEOPLE-to-Expand-Brand-Portfolio

• Instagram: ⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠
• Substack: ⁠⁠⁠⁠Glow + Flow Collective⁠
• elf x jennifer coolidge reel: https://www.instagram.com/reel/C1IOVvxuM2Q/

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Elf Cosmetics, beauty industry, marketing strategy, direct-to-consumer, revenue growth, product innovation, retail expansion, acquisitions, community engagement, affordable beauty

Welcome to the Cosmetic Chronicles!

In this episode, we're covering the easy, (not always) breezy, beautiful history of CoverGirl. From its origins as a Noxema-produced medicated cosmetic to outselling Maybelline in the United States to a failed rebrand in 2017, we're hitting all the company's highs and lows.

My sources:

• https://en.wikipedia.org/wiki/CoverGirl

• https://www.covergirl.com/about-us

• https://www.doublexeconomy.com/post/cover-girl-makeup-a-classic-story-of-women-in-advertising

• https://sirismm.si.edu/EADpdfs/NMAH.AC.0374.pdf

• https://cosmeticsandskin.com/companies/cover-girl.php

• https://www.allure.com/story/covergirl-amy-deanna-model-vitiligo

• https://www.glossy.co/beauty/why-covergirls-rebrand-fell-flat/

• https://www.businessinsider.com/cover-girl-has-ditches-its-signature-easy-breezy-slogan-2017-10

• https://www.glossy.co/beauty/a-complete-breakdown-of-the-covergirl-relaunch/

• https://www.youtube.com/watch?v=mvteH-rDGHo

• https://www.youtube.com/watch?v=Y8ObzbqFP5Y&t=6s

Connect with me:

Instagram: ⁠⁠⁠@glowandflowbysarah⁠⁠⁠

Substack: ⁠⁠⁠Glow + Flow Collective⁠

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CoverGirl, beauty industry, Noxema, makeup history, iconic products, beauty trends, makeup artist, cosmetic brands, beauty journalism, makeup innovation

Welcome to the Cosmetic Chronicles!

In this episode of Cosmetic Chronicles, we delve into the fascinating history of NARS Cosmetics, founded by Francois Nars. From its humble beginnings with just 12 lipsticks to becoming a multi-million dollar brand, we'll explore the brand's iconic products, the visionary behind it, and the impact NARS has had on the beauty industry. Listeners will learn about the evolution of NARS products, the significance of the brand's marketing strategies, and Francois NARS's legacy as a revolutionary makeup artist.

My sources:

• https://www.narscosmetics.com/USA/about-nars

• https://www.narscosmetics.com/USA/francois-nars.html

• https://www.theguardian.com/fashion/fashion-blog/2011/nov/14/brief-history-of-nars

• https://www.allure.com/story/francois-nars-interview-makeup-brand-history

• https://www.irishtimes.com/life-and-style/Fashion/beauty/nars-no-ordinary-make-up-brand-1.3542774

• https://ecdb.com/resources/sample-data/retailer/narscosmetics

• https://www.interviewmagazine.com/fashion/francois-nars-1

• https://web.archive.org/web/20161202040429/http://www.independent.co.uk/life-style/fashion/features/fran-ois-nars-is-celebrating-20-years-of-his-make-up-line-and-hes-still-ahead-of-the-game-9709456.html

• • https://www.imdb.com/title/tt26420121/plotsummary/?ref_=tt_ov_pl
  • https://www.anothermag.com/art-photography/3882/nars-twenty-years-of-lipstick

Welcome to the Cosmetic Chronicles!

This episode of Cosmetic Chronicles delves into the rich history of Estée Lauder, exploring the brand's evolution from its inception to its current challenges. Listen as I explore Estée Lauder's early life, the founding of the cosmetics company, the introduction of iconic products like Youth Dew, and the brand's strategic growth amidst competition, particularly with Revlon. The episode also highlights the Lauder family's legacy and the future direction of the brand in a competitive beauty market.

My sources:

• https://www.esteelauder.com/blog-article-how-estee-lauder-got-her-start

Connect with me:

Instagram: ⁠@glowandflowbysarah⁠

Substack: ⁠Glow + Flow Collective⁠

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Estée Lauder, cosmetics history, beauty industry, skincare, Youth Dew, brand evolution, family legacy, beauty marketing, Revlon rivalry, innovation in cosmetics

Welcome to the first episode of The Cosmetic Chronicles!

This episode delves into the rich history of Maybelline, a brand that has shaped the cosmetics industry for over a century. Listen as I explore the brand's origins in Chicago, their innovative products and marketing, the infamous Lash Lure scandal that led to significant changes in cosmetic safety regulations, and its evolution into a global powerhouse in the beauty market.

My sources:

• https://www.madeinchicagomuseum.com/single-post/maybelline-co/
• https://www.cosmeticsandskin.com/companies/maybelline.php
• https://www.aao.org/lifetime-engaged-ophthalmologist/perspective/article/lash-lure-paraphenylenediamine-toxic-beauty
• https://www.loreal.com/en/consumer-products-division/maybelline-new-york/

Connect with me:

Instagram: @glowandflowbysarah

Substack: Glow + Flow Collective

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Maybelline, cosmetics history, beauty brands, Lash Lure scandal, celebrity marketing, makeup innovations, cosmetic safety, global expansion, beauty journalism, makeup products