Hey there! Welcome to The Copy Sloth Podcast. I'm Aubrey McShan, your host.
I've got a bone to pick with all those cringe-worthy marketing practices that drive us all nuts: girl-boss shame, fake countdowns, dude-bro gimmicks, and so much more!
But here's the deal, I don't bash on people. Rather, we'll focus on calling out the sus practices and behaviors themselves.
In case we haven't met yet, I'm an email copywriter + YouTuber turned podcaster. My journey as an entrepreneur has been a wild ride. From getting laid off to balling on a bootstrap, it's been a roller coaster of experiences.
These days, I'm rocking it as an entrepreneur and SEO content strategist at a multi-million-dollar e-commerce retailer.
You can expect a mix of conversations around ethical entrepreneurship and honest marketing as well as copywriting, blogging, and social media tips!
Listen, we're all most likely guilty of using these slimy strategies and tricky tactics at some point. It's almost become the norm, but it shouldn't be. It's time to dismantle all that and rebuild the world of online marketing together.
So join me as we inject some ethics back into your marketing strategy, one blog post, YouTube video, email sequence, or podcast episode at a time.
Stay tuned, this is gonna be epic!