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The Complex
Katrina Greene
13 episodes
3 days ago
Apartment industry expert Katrina Greene covers the often-complicated and always-interesting topics related to operating a multifamily property—known on the street as an apartment complex. Through interviews and candid discussion with experts and insiders on everything from trash removal and AI to workforce management and pest control, this podcast bridges the gap between investors and front-line workers with valuable insights for listeners at all levels.
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Management
Business
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All content for The Complex is the property of Katrina Greene and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Apartment industry expert Katrina Greene covers the often-complicated and always-interesting topics related to operating a multifamily property—known on the street as an apartment complex. Through interviews and candid discussion with experts and insiders on everything from trash removal and AI to workforce management and pest control, this podcast bridges the gap between investors and front-line workers with valuable insights for listeners at all levels.
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Management
Business
Episodes (13/13)
The Complex
What Does Leadership Look Like in the Apartment Industry?

Tom Meier of Equis Consulting re-joins The Complex for another excellent discussion about leadership in the multifamily industry. Tom has appeared on The Complex once before, and in this appearance, he shares more of his insights on the workplace with host Katrina Greene, Sr. VP of Property Management at Gray Residential.Equis Consulting Link: https://equisconsulting.com/Equis Consulting Podcast: https://equisconsulting.com/podcast/

Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

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4 months ago
1 hour 26 minutes 49 seconds

The Complex
Internship and the Multifamily Career Path with Sam Neale

Gray Residential Director of Property Management Katrina Greene speaks with Gray Capital Intern Sam Neale about his experiences as an intern at Gray Capital and his perspective on the different kinds of work within the multifamily industry.


Learn more about Gray Residential: https://grayres.com/


Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠

DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

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1 year ago
51 minutes 11 seconds

The Complex
Overcoming Rental Delinquencies and Renter Challenges

Gray Residential Director of Property Management Katrina Greene speaks with Gray Residential Portfolio Support Specialist Bronti McClellan about the most effective, person-centered approaches to resolving renters' issues with rental payments.


Mentioned in the podcast:

Poverty by America by Matthew Desmond

How the Other Half Banks by Mehrsa Baradaran

Learn more about Gray Residential: https://grayres.com/ Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

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1 year ago
1 hour 7 minutes 16 seconds

The Complex
Fighting for Apartment Marketing and Lead Generation

Nikki Crosby, VP of Marketing at Thompson Thrift joins Katrina to discuss the evolution of marketing, the fundamentals that remain today and how operations teams are fighting to keep lead generation dollars while our tech stack grows.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter


DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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1 year ago
1 hour 18 minutes 52 seconds

The Complex
Evictions and Preventing the Cycle of Harm

Guest J.F. Beatty (Landman Beatty, Lawyers) and host Katrina Greene talk through the current state of evictions in Indiana and how the loss of revenue is interrupting the cash cycle for landlords. They touch on fraud, eviction diversion programs, motivation of the courts, and general landlord struggles in dealing with delinquency and prevention the cycle of harm that evictions cause for both residents and owners. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

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1 year ago
1 hour 19 minutes 19 seconds

The Complex
Self Awareness in the C-Suite with Tom Meier

Tom Meier of Equis Consulting joins Katrina for a discussion about leadership at all levels. Tom has given himself the unofficial but very real title of "corporate therapist", although his true title is Executive Coach and Co-Owner. Tom works with executives and stakeholders in companies of all sizes and has found similarities in behavior and self-awareness (or lack thereof) that detract from success and healthy, productive workplaces. On this episode of the Podcast, Tom and Katrina reveal common actions by many people in the C-Suite and breaks down a few common attributes that are necessary to lead a team to greatness. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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1 year ago
1 hour 16 minutes

The Complex
Leadership, Mentors, and Professional Development in the Multifamily Industry

Katrina Greene speaks with Nikki Lorah, former General Sales Manager at For Rent Media Solutions about the importance of having a mentor to help further one's career in the apartment industry.


Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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1 year ago
1 hour 20 minutes 18 seconds

The Complex
The Renewed Importance of Social Media in the Apartment Industry with Erica Byrum

Erica Byrum is the Assistant Vice President of Social Media at Apartments.com and CoStar. Katrina Greene discusses how social media can help drive multifamily performance and how it has changed in recent years.


Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter

DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

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2 years ago
51 minutes 45 seconds

The Complex
AI and Marketing Automation in Multifamily with Andy Medley

Katrina Greene discusses the role of AI and marketing automation in the multifamily leasing process, speaking with Andy Medley, CRO & Co-Founder of PERQ, an AI marketing automation and lead nourishment company in the multifamily space. Katrina and Andy discuss the best ways to implement new AI and automation technology to complement existing roles and processes in apartment operations.


Link to Perq’s website:

https://perq.com/


Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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2 years ago
1 hour 19 minutes 18 seconds

The Complex
Joe Powell and Maintenance as the Engine of Multifamily

Joe Powell is the Director of Maintenance at Gray Residential, and his discussion about the knowledge, education, and work of maintenance can be (and often is) the difference between a $3 part and a $3,000 replacement. Joe's conversation is an invaluable resource for learning about managing the machinery and the people that keep a successful apartment property operating and its residents happy.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsle... DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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2 years ago
1 hour 12 minutes 40 seconds

The Complex
Finding Talent in the Apartment Industry with Natalie Bunting

Natalie Bunting is the Director of Sales at BGSF, a staffing company specializing in filling the needs of today's multifamily operators.  

Natalie and Katrina discuss the common and sometimes painful topic of recruiting tomorrow's talent and workforce management in multifamily today. They talk about what industries make multifamily look attractive, and they address the thought that "a temp is a temp for a reason" and learn why more and more workers may choose the temp life in the future.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠

DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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2 years ago
1 hour 3 minutes 36 seconds

The Complex
Remote Work and the Apartment Industry with Lindsay Martin

Lindsay Martin is the Corporate Communications Manager at Belden, Inc. Lindsay brings provides commentary from multiple perspectives to the table to talk about remote work. She was responsible for communicating remote and hybrid work policies to a global workforce during and post-covid. Lindsay shares her own personal story about being a completely remote worker living in an apartment community and offers feedback for operators on how to improve services and the environment for hybrid and remote workers in the future.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠

DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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2 years ago
1 hour 5 minutes 17 seconds

The Complex
New Renters and New Technology with Matt Weirich

Matt Weirich is the Co-Founder & CEO of Realync—Multifamily's complete video and virtual tour solutions. Matt & Katrina discuss the evolution of off-site touring, the factors that impact a successful (or not successful) launch and adoption of new technology products by apartment community staff. They dive into the today's leasing role and how prop tech like Realync facilitates the possibility of being able to be competitive in recruiting and retaining top talent.   Stay on top of the latest news and research on the multifamily market with our free newsletter here: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

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2 years ago
1 hour 8 minutes 37 seconds

The Complex
Apartment industry expert Katrina Greene covers the often-complicated and always-interesting topics related to operating a multifamily property—known on the street as an apartment complex. Through interviews and candid discussion with experts and insiders on everything from trash removal and AI to workforce management and pest control, this podcast bridges the gap between investors and front-line workers with valuable insights for listeners at all levels.