In this episode, we sit down with Bradley Bedford, a seasoned sales mentor who's been in the trenches of the fitness industry since 2004. From starting as a 17-year-old PT to opening six gym locations and now mentoring studio owners and online coaches, Brad has seen the evolution of fitness sales first-hand—and he’s here to help you sell without the sleaze. If you've ever said “I don’t want to be a salesperson,” this episode is for you. 💡 What You’ll Learn: Brad’s personal fitness and business journey from 2004 to now Why accepting that you are a salesperson is the first step to mastering sales What separates the top 1% of fitness sales performers from the rest How today’s consumers are smarter—and what that means for your pitch The “pub test” and why your offer needs to pass it The biggest mistake PTs and gym owners make on sales calls Brad’s go-to structure for a high-converting fitness sales call Pricing confidence: how to overcome guilt and charge what you're worth The powerful role of storytelling and case studies in closing more deals Why Brad prefers bonuses over discounts or fake scarcity His top strategy for follow-ups (hint: call 3x daily) The real consequence of a poor first half in your call How tracking your numbers changes everything A powerful client turnaround story that proves sales can transform a business 🔑 Key Takeaways: “You can’t help someone if you don’t sell to them first.” Follow-up like a pro: morning, midday, and afternoon Your sales process should feel like coaching, not coercion You’re not pushy if your offer solves a real problem